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BOATPPT

BoAt is an Indian consumer electronics brand established in 2013 that markets audio products like earphones, headphones, speakers, and accessories. It was co-founded by Aman Gupta and Sameer Mehta and promotes its products through influencer marketing and sports partnerships. BoAt reported revenue growth from Rs. 704 crore in FY20 to Rs. 1,531 crore in FY21 and competes with brands like Gonoise, Mivi, and Skullcandy.

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Pratik Sawant
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476 views

BOATPPT

BoAt is an Indian consumer electronics brand established in 2013 that markets audio products like earphones, headphones, speakers, and accessories. It was co-founded by Aman Gupta and Sameer Mehta and promotes its products through influencer marketing and sports partnerships. BoAt reported revenue growth from Rs. 704 crore in FY20 to Rs. 1,531 crore in FY21 and competes with brands like Gonoise, Mivi, and Skullcandy.

Uploaded by

Pratik Sawant
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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boAt

BoAt is an Indian based consumer


electronics brand established in 2015 that
markets earphones, headphones stereos,
travel chargers and premium rugged cables.
Imagine Marketing Services Private
Limited, which does business as BoAt, was
incorporated in November 2013 by co-
founders Sameer Ashok Mehta and Aman
Gupta.
BoAt (legal name "Imagine Marketing
Services Pvt. Ltd.") is an India-based
company which was incorporated in
November 2013. BoAt markets
earphones, headphones stereos, travel
chargers, and premium rugged cables.
BoAT
Products and Brands
BoAt designs and markets a variety of
audio-focused consumer electronics,
including wireless earbuds, wired
headphones, wireless speakers, home
audio equipment, smart watches, and an
assortment of mobile phone accessories.
Marketing and promotion
BoAt promotes its products through a combination of influencer marketing
and brand tie-ins with sports teams and public events.

BoAt calls its brand influencers "BoAtheads." Its brand influencers include
Indian singers like Neha Kakkar and rapper Naved Shaikh (also known as
Naezy), as well as athletes like cricketers Hardik Pandya and Shreyas Iyer,
among others.

The company has done brand tie-ins with sports franchises like cricket
teams Chennai Super Kings and the Mumbai Indians. Additionally, BoAt has
co-branded its audio devices with music events like Sunburn Festival and
other large-scale events like the Lakmé Fashion Week.
Leadership & Co-founders
BoAt was co-founded by Aman Gupta and Sameer Ashok Mehta.

Aman Gupta is co-founder and chief marketing officer of BoAt. Prior to co-founding BoAt,
Gupta was the director of sales at Harman International, where he oversaw a portfolio of
consumer electronics brands including JBL, Harman Kardon, and AKG which Harman
International distributes in India. Gupta's first entrepreneurial experience was as co-
founder and CEO of Advanced Telemedia Pvt Ltd, which helped launch global brands
such as Beats Audio, Sennheiser, and Telex, among others, in the Indian market.

Sameer Ashok Mehta is co-founder of BoAt. Mehta had entrepreneurial and executive
leadership experience prior to co-founding BoAt. He is an owner of Redwood Interactive,
which distributes computer gaming hardware and peripherals under the Redgear brand.
Mehta is also director at Kores India, a business owned by his family. Mehta was
appointed to his directorship at Kores India Limited in February 2010.
BoAT-Latest News
January 18, 2022 - Boat is all set to file DRHP with SEBI for its IPO as early as the next week, via which it is
planning to raise around Rs 2,000 crore. With this boAt turns to be the first Indian D2C brand to file for an IPO. The
Boat IPO will constitute a fresh issue of shares worth Rs 1,000 crore and an offer for sale worth Rs 1,000 crore.
January 15, 2022 - Boat parent Imagine Marketing Private Limited, acquires a smart wearable startup from
Singapore, KaHa Pte Ltd (Cove IoT) for an undisclosed amount. This acquisition will be helping the boAt augment
its wearables with KaHa's concepts.
January 7, 2022 - boAt's revenue grew to Rs 1,531 crore in FY21, its profit surges by 61% to Rs 78.6 crore in FY21.
 
September 10, 2021 - boAt is looking to raise up to $500 mn (Rs 3500 crores) at a valuation of $1.4 bn and list
itself for IPO early next year.
April 2021 - Qualcomm Ventures has invested INR 50 crore in Boat at a valuation of INR 2,200 crore.

January 2021 -  Warburg Pincus led Series B for $100 Million

December 3, 2020 - boAt emerges as the 5th biggest wearables brand in the world.


Boat - Growth and Revenue
• Boat has gathered 800,000+ customers within a short span of 4 years

• It claims to add one boAthead to its family within every 3 minutes that pass

• The company sells 4 units every minute and over 6,000 units each day

• boAt audio was declared as the leading brand in the earwear category with 27.3% of the market
shares

• The business has been profitable for 5+ years straight

• Boat has its products in 5,000+ retail stores and is supported by more than 20 distributors

boAT posted a 2X growth in its revenues, which grew from Rs 704 crore in FY20 to Rs 1,531 crore
in FY21. The revenue from operations of boAT was recorded at Rs 1511.7 crore in FY21 while its
other income recorded a revenue of Rs 19.57 crore. The EBIDTA of boAT was reported to be Rs
127.1 crore during FY21.
Boat - Competitors

The top competitors of the Boat are Gonoise, Mivi and Skullcandy.


GONOISE

Gonoise is the biggest rival of Boat. It is headquartered at Gurgaon, Haryana, India


and was founded in 2014. Gonoise competes in the electronic equipment industry.
MIVI

Mivi is one of the biggest rivals of Boat. It is headquartered in Telangana, Andhra


Pradesh, India and was founded in 2015. Mivi also operates in the electronic
equipment industry.
SKULLCANDY

Skullcandy is also one of the top competitors of Boat. It is headquartered in Park City,
Utah and was founded in 2003. Skullcandy also works in the electronics industry.  
Boat - Future Plans
The company believes that there is always a trend of buying
earphones along with the new smartphones. Boat finds this
concept to be a channel of success for them. According to
the reports, the major phone makers are in the process of
stitching new relations with audio companies. For example - 
samsung has got JBL and harman, apple has beats, and so
on. These manufacturers are attracting consumers with hot
deals so that the users don't buy earphones or headphones
separately.
'That Is Where The Market Is Moving', Says
AMAN GUPTA.

THANK YOU

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