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Business Intelligence (0641611)

Lecture Week-9:
Penggunaan dan Karir

Beban: 2 SKS
SEMESTER: VI (Enam)/Genap
DOSEN: Djadja Achmad Sardjana, The_Machine_is_
Us_ing_Us__Final
S.T., M.M. _Version-4m33

[email protected]
0818-658980 & 0858-61625868

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What is Business Intelligence (BI)?

IT-enabled business decision making based on

simple to complex data analysis processes
 Database development and administration
 Data mining
 Data queries and report writing
 Data analytics and simulations
 Benchmarking of business performance
 Dashboards
 Decision support systems

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Why BI?
Make more informed business decisions:
 Competitive and location analysis
 Customer behavior analysis
 Targeted marketing and sales strategies
 Business scenarios and forecasting
 Business service management
 Business planning and operation
optimization
 Financial management and compliance

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Business Intelligence Predictions for 2009 and Beyond

 Through 2012, more than 35 % of the top 5,000 global companies will
regularly fail to make insightful decisions about significant changes in
their business and markets

 By 2012, business units will control at least 40% of the total budget for
BI

 By 2010, 20% of organizations will have an industry-specific analytic

application delivered via software as a service (SaaS) as a standard
component of their BI portfolio

 In 2009, collaborative decision making will emerge as a new product

category that combines social software with BI Platform capabilities

 By 2012, one-third of analytic applications applied to business

processes will be delivered through coarse-grained application mashups

Information_R_e
Gartner Research, Jan 2009, http://www.gartner.com/it/page.jsp?id=856714
volution-5m28

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Technologies Supporting BI
 Database systems and database integration
 Data warehousing, data stores and data
marts
 Enterprise resource planning (ERP) systems
 Query and report writing technologies
 Data mining and analytics tools
 Decision support systems
 Customer relation management software
 Product lifecycle and supply chain
management systems

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Moving the Control of BI into the Hands of the Users: BI 2.0

Leveraging new Web 2.0 technologies

to:
 Enhance the presentation layer and
data visualization
 Provide information on-demand and
greater customization
 Increase ability to create corporate
and public data mashups
 Allow interactive user-directed
analysis and report writing

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Examples of BI Careers
BI careers cross over all industries:
 BI solution architects and integration
specialists
 Business and BI analysts
 BI application developers and testers
 Data warehouse specialists
 Database analysts, developers and
testers
 Database support specialists
Stephen Covey
Video on
Choosing
Success-3m

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BI Skill and Knowledge

Clusters
 Database theory and practice
 Data mining and relational report writing
 Enterprise data and information flow
 Information management and regulatory
compliance
 Analytical processing and decision making
 Data presentation and visualization
 BI technologies and systems
 Value chain and customer service management
 Business process analysis and design
 Transaction processing systems
 Management information systems

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Critical Technology Knowledge and Skills

 Knowledge of database systems and

data warehousing technologies
 Ability to manage database system
integration, implementation and
testing
 Ability to manage relational
databases and create complex reports
 Knowledge and ability to implement
data and information policies, security
requirements, and state and federal
regulations
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Critical Business and Customer Skills and Knowledge

 Understanding of the flow of information

throughout the organization
 Ability to effectively communicate with and
get support from technology and business
specialists
 Ability to understand the use of data and
information in each organizational units
 Ability to present data in a user-centric
framework
 Ability to understand the decision making
process and to focus on business objectives
 Ability to train business users in information
management and interpretation
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Multidimensional Analysis
For rapid analysis and display of large
amounts of data:
 On-Line Analytical Processing (OLAP)
 Multidimensional/ hyper cubes
 OLAP operations: Slice, Dice, Drill
Down/Up, Roll-up, Pivot
 OLAP vendors and products

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Data Warehousing
 Basics of data warehousing design and
management
 Data warehouse architectures
 Data marts and data stores
 Data structures and data flow
 Dimensional modeling
 Extract, clean, conform and deliver
 Server management tools to package,
backup and restore
 Database server activity monitoring and
performance optimization
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Data Mining
Data mining: the extraction of
predictive information from large
databases.
 Data trend, connection and behavior
pattern analysis
 Data quality
 Data mining tools
 Predictive and business analytics
 Descriptive and decision models
 Statistical techniques and algorithms

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Data Visualization
 Data representations
 Information graphics
 Data representation techniques and tools
 Visual representation – trends and best
practices
 Interactivity in data representation
 Tools and applications
 The user perspective on information
presentation

http://www.smashingmagazine.com/2007/08/02/data-visualization-modern-
approaches/

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Working with Business and User Requirements

 Capturing and documenting the

business requirements for BI solution
 Translating business requirements into
technical requirements
 BI project lifecycle and management
 Key Performance Indicators (KPIs),
actions, and stored procedures
 User education and training
 Data-based decision making
 Effective communication and
consultation with business users
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Sample Role:
Business Intelligence (BI) Specialist

 Business Intelligence (BI) Specialist

works with business users to obtain data
requirements for new analytic
applications, design conceptual and
logical models for the data warehouse
and/or data mart and communicate
physical designs to the database group.
The BI specialist also develops processes
for capturing and maintaining metadata
from all data warehousing components.

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Sample Role:
Business Intelligence Developer
 Business Intelligence Developer is responsible for
designing and developing Business Intelligence solutions
for the enterprise. The Developer works on-site at the
corporate head quarters. Key functions include designing,
developing, testing, debugging, and documenting extract,
transform, load (ETL) data processes and data analysis
reporting for enterprise-wide data warehouse
implementations. Responsibilities include: working closely
with business and technical teams to understand,
document, design and code ETL processes; working closely
with business teams to understand, document and design
and code data analysis and reporting needs; translating
source mapping documents and reporting requirements
into dimensional data models; designing, developing,
testing, optimizing and deploying server integration
packages and stored procedures to perform all ETL related
functions; develop data cubes, reports, data extracts,
dashboards or scorecards based on business requirements.
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Sample Role:
Business Intelligence Report Developer
 The Business Intelligence Report Developer is responsible
for developing, deploying and supporting reports, report
applications, data warehouses and business intelligence
systems. Primary responsibilities include creating and
automating quality control processes and methods,
providing maintenance and enhancement of data
warehouse reports, creating ad hoc data warehouse
queries, solving data related reporting issues and
documenting all reports created. The report developer
must have experience in user facing roles (e.g. gathering
requirements, establishing project objectives, leading
meetings) and in developing, selecting and conducting
user training as needed. The Developer also participates
in all aspects of data warehouse projects including
conceptualization, design, construction, testing, selection,
deployment and post-support implementation.

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Resources
 http://www.spscc.ctc.edu/academics/programs/business-intellig
ence/class-description.html

 http://bellevuecollege.edu/business/info_bus_intelligence.html

 http://www.austincc.edu/techcert/microsoftbusintell.php

 http://www.sju-online.com/programs/business-intelligence-curri
culum.asp

 http://www.setfocus.com/MastersProgram/curriculum_businessi
ntelligence.aspx

 Top 5 On-Premise CRM Software Systems

http://www.crmsoftware360.com/crmsoftware.htm

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Definitions
Data mining is the process of extracting hidden patterns from data. As more data is gathered,
with the amount of data doubling every three years data mining is becoming an increasingly
important tool to transform this data into information. It is commonly used in a wide range of
profiling practices, such as marketing, surveillance, fraud detection and scientific discovery.
Dashboards: Typically, information is presented to the manager via a graphics display called a
Dashboard. A BIS (Business Intelligence System) Dashboard serves the same function as a car’s
dashboard. Specifically, it reports key organizational performance data and options on a near real
time and integrated basis. Dashboard based business intelligence systems do provide managers
with access to powerful analytical systems and tools in a user friendly environment.
Enterprise resource planning (ERP) is a company-wide computer software system used to
manage and coordinate all the resources, information, and functions of a business from shared
data stores.
Online analytical processing, or OLAP is an approach to quickly answer multi-dimensional
analytical queries. OLAP is part of the broader category of business intelligence, which also
encompasses relational reporting and data mining.  The typical applications of OLAP are in
business reporting for sales, marketing, management reporting, business process management
(BPM), budgeting and forecasting, financial reporting and similar areas. The term OLAP was
created as a slight modification of the traditional database term OLTP (Online Transaction
Processing)
Multidimensional/ hyper cubes: A group of data cells arranged by the dimensions of the data. For
example, a spreadsheet exemplifies a two-dimensional array with the data cells arranged in rows
and columns, each being a dimension. A three-dimensional array can be visualized as a cube with
each dimension forming a side of the cube, including any slice parallel with that side. Higher
dimensional arrays have no physical metaphor, but they organize the data in the way users think
of their enterprise. Typical enterprise dimensions are time, measures, products, geographical
regions, sales channels, etc. Synonyms: Multi-dimensional Structure, Cube, Hypercube
OLAP operations: Slice, Dice, Drill Down/Up, Roll-up, Pivot
See this site for all these definitions: http://altaplana.com/olap/glossary.html#SLICE AND DICE

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