OEC Assignment Topic:-Creativity and Innovation
OEC Assignment Topic:-Creativity and Innovation
S U BM I TT ED BY : - PR I N C E K U M A R R AY
C O U R S E : - M B A 3 R D S EM ES TE R
S U BM I TT ED TO : - P R O F.M EN K A S H A R M A
What is Creativity?
Types of Creativity
Secondary Creativity :- It is more deliberate and skilled as in the
application of ideas and insight to inventions.
Primary
Creativity Technical Creativity :- It aims at finding out improvement in a process so
as to improve the efficiency.
Emergentive Secondary
Creativity Creativity
Inventive creativity :- It aims at making or devising new combination of
ingredients.
2
• Incubation
• Insight
Creativity Process 3
4
• Evaluation
5
• Elaboration
Resistance
to change
Resource Lack of
Constraints Initiative
Restriction
Lack of
on
Recognition
interaction
Fear of
something
going
wrong
• It happens when
someone
Innovati “improves on or
makes a
on
significant
contribution” to
something that
What is has already been
invented.
• And converting
Innovation ? the knowledge
into wealth is
called innovation.
• “Innovation is a
complex process
even defining
innovation is
problematic.”
Core
process
Enabling
Channel
Process
Types of Innovation
Innovation
Business
Brand
Model
Networkin
g
Process of Innovation
1
• Creative Ideas
2
• Observe Problems
3
• Develop the Solutions
4
• Platform and Module Design
5
• Try it out
6
• Observe the trial problems
7
• Rectification of trial error
8
• Implementation