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Taiger Ai: Unbundling The Business Value of NLP: Group 3

Taiger AI provides natural language processing (NLP) solutions using a software-as-a-service (SaaS) business model. It is considering new business models and pricing strategies to further expand and monetize its offerings. Its alternatives are to maintain the status quo SaaS model, adopt a segmented packaging approach based on industries, or unbundle offerings and charge based on usage. The recommendation is for Taiger AI to use a segmentation-based subscription pricing model combined with on-demand pricing for small companies, to allow for disruptive technology while addressing different customer needs with customized yet similar solutions. Initial investment is needed for segmentation and productization carries risk of commoditization and more competition.

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82 views

Taiger Ai: Unbundling The Business Value of NLP: Group 3

Taiger AI provides natural language processing (NLP) solutions using a software-as-a-service (SaaS) business model. It is considering new business models and pricing strategies to further expand and monetize its offerings. Its alternatives are to maintain the status quo SaaS model, adopt a segmented packaging approach based on industries, or unbundle offerings and charge based on usage. The recommendation is for Taiger AI to use a segmentation-based subscription pricing model combined with on-demand pricing for small companies, to allow for disruptive technology while addressing different customer needs with customized yet similar solutions. Initial investment is needed for segmentation and productization carries risk of commoditization and more competition.

Uploaded by

ritu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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TAIGER AI :

UNBUNDLING
THE BUSINESS
VALUE OF NLP
Group 3
5C Analysis

Company Customer Competition Collaborators Context

• Founded in 2010 by • Legacy heavy • Other players in NLP • Microsoft, Investors, • Opportunities-
Sinuhe Arroyo as an AI organizations like segment like Google, Governments Unbundling the
company providing public sector and Apple, Bloomsbury AI, products can provide
NLP based solutions financial institutions KIIT.AI significant value to
• Solution provided (Large size facing different segment of
helped handling difficulties in handling customers, Attracting
complex, unstructured and executing complex small businesses 
data and reduced process) • Expected growth rate of
manpower costs and • E-commerce (Potential Global NLP market
efforts segment) around CAGR of 20.5%
• Operates on typical • Threats- Increasing
SaaS business model competition in the NLP
selling products based market 
on contract licenses
using subscription
pricing
Decision Problem
01
To decide upon new business model and
a pricing strategy for further expansion and
monetization

Alternatives
• Status-quo (SaaS business model)
• Productized packaging based on Industry 02
(Segmentation approach)
• Unbundle the offerings and charge based
on usage (Purely on demand)

Evaluation of Alternatives

• Scalability
• Customer Value
03 • Business Value Proposition : Resource and
Time

3
Evaluation of Alternatives
Criteria Status-Quo Segment and Bundle Based Unbundle and Usage Based
on Industry Charge
Scalability It will not be scalable as It will be scalable as the It will be highly scalable but
customization will be high package will be based on the will reduce customization and
and will demand more industry and hence minimum flexibility
resources of the company customization will be needed
Customer Value It will create high customer It will create integration as Selling as separate products
value only for those well as cater to specific needs meant that pricing did not
customers who are able to of the customers meet the requirements of the
utilize the bundle client

Business Value Proposition : It requires large resources Since model is retrained Will require extremely high
Resource and Time in terms of resource and based on segments, any time and resources since each
time as company is under further change will require product will require
contractual obligation considerably less time and individual efforts
resources
Recommendation

Taiger AI should go with a segmentation-based subscription pricing model combined


with on demand pricing for small scale and companies with IT capabilities

Segmentation will allow company to use disruptive technology thereby retraining


models for segment where solutions and services demanded are similar

For large legacy heavy customers, they can continue with their status quo position
Action Plan to Handle
Negatives
• Segmentation of customers will require initial investment in
terms of time and resource to train models

• Productization may lead to product commoditization and


thereby more risk of competition from giants like Amazon,
Apple, Facebook etc.

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