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Strategic Planning of Bhat-Bhateni Supermarket

The document analyzes the strategic planning of Bhat-Bhateni Supermarket. It discusses external analysis including customer and market analysis. Market analysis details Bhat-Bhateni's market size, history, products, clients, and market share. Key success factors and Porter's five forces analysis are also summarized.

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suman chaudhary
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65 views

Strategic Planning of Bhat-Bhateni Supermarket

The document analyzes the strategic planning of Bhat-Bhateni Supermarket. It discusses external analysis including customer and market analysis. Market analysis details Bhat-Bhateni's market size, history, products, clients, and market share. Key success factors and Porter's five forces analysis are also summarized.

Uploaded by

suman chaudhary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Strategic Planning

Of  
Bhat-Bhateni Supermarket
By
Nikki Maharjan 
Suman Chaudhary
Luna Khadgee
Ashmi Kumari
Vedant Basnyat
Palistha Manandhar
External Analysis
• External environment analysis is a key input into strategy formulation.
• Bhat-bhateni supermarket and Departmental store have to consider external issues to
gain competitive edge to its competitors.
• External environment is ever changing and beyond the control of the manager. Hence
the manager has to analyse the environment continuously to adapt the change.
• Analysis of external environment provides basic inputs for the strategic formulation.
Customer Analysis
i. There are three elements to customer analysis:
ii. identify your customers,
iii. define their needs, and
iv. show how your product or service meets those needs.
Market Analysis
Market size of the Bhat-Bhateni Supermarket
• Bhat-Bhateni Supermarket has a market size of one million square feet on average.
• It was established by Min Bahadur Gurung in 1984 as a single cold store of 120 square ft.
• it sells across 18 locations every day.
• it has employed about 4500 full time workers,
• who are mainly women.
• It also sells over 150000 different products,
• which it buys locally and internationally.
• By 2019, it was serving over 50, 000 clients every day.
• The supermarket enjoys 70% of the market share in Nepal, when compared to its
competitors.
New developments seen in this market
• The expansions of its many stores in the different places of Nepal.
• The continuius growth and development to give employment to the
indigenous people and political martyrs' family.
• The 15 Fifteen Sores born in the different areas of the country of Nepal, the
long term vison of the owner to establish farmer co-operatives, to give
support and give employment to the people.
Key success factors promoting the institution to lead in the selected
market segments:

• Get the product from reliable sources


• Continue with the innovation
• Know the market
porter's analysis

Threats of new institutions coming in the same market Threats of substitute offers
• open industry  Presence of unorganized retailers.
 Presence of lenient business environment
 
 
Competitiveness among the industry
• Namaste
• Kasthamandap Bazaar
• Family Store
• Sale ways, etc.
Bargaining power of the customers Bargaining power of the suppliers
• BBSM has a fixed price • weak bargaining power
• no bargaining power • Choices are evident
 

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