Chapter 21 Team Work
Chapter 21 Team Work
TO ENTER
VARIOUS APPROACHES TO
ENTER MARKET
aterfall approach(eg:BMW
Matsushita,GE)
prinkler
approach(eg:Microsoft)
CONTD….
Attractiveness influenced by
Product & geography
Political climate
DEVELOPED VS DEVELOPING
MARKETS
easons
• Economic & cultural differences
• Local competition
maller packaging & lower sales price(eg:unilever’s rs 1 sachets, Coke 200 ml bottle)
hina Mobile
oc Holding
NOOC
enovo Group
mbraer
MC Norilsk Nickel
azprom
ahindra & Mahindra
aier
isense
21-6
REGIONAL FREE TRADE ZONES
AFTA
• LDC
• NLDC(India, Pakistan,Srilanka)
uropean union
• 25 member countries
• ‘EURO’
• 454 million consumers accounting to 23% of worlds exports
AFTA
• US, Mexico, Canada
• 360 million people who produce & consume $ 6.7 trillion worth of goods & services
CONTD….
ercosur(Mercosul)
• Brazil, Argentina, Paraguay, Uruguay & Venuzuela
• Associate members: Bolivia, Chile, Peru, Equador & Columbia
PEC
• 21 countries+NAFTA+Japan+Chinapan-Pacific free trade area
SEAN
• Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia,
Myanmar,Phillipines,Singapore,Thailand & Vietnam
DESIRED COUNTRY
CHARACTERISTICS FOR MARKET ENTRY
10
INDIRECT EXPORTING
ooperative Organizations
ADVANTAGES:
ess investments
Advantages:
Cost economies
Brand image
Develop relationships
Full control
Disadvantages