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This document outlines a marketing analytics project with the following objectives: 1. Create charts comparing search volumes for Brand A against social media mentions for Brands A, B, or C. 2. State the null and alternate hypotheses for testing the relationship between search volumes and social mentions. 3. Test the null hypothesis and either accept or reject it, providing a screenshot of the output from regression analysis in Excel. 4. Infer which other variables from the data set like pollution, festivals, and lockdowns are impacting search volumes for Brand A and why. 5. Recommend a competitor to focus on for December and the rationale for that choice.

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Vuchuru Nikhil
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99 views

Marketing+Analytics+ +LP+

This document outlines a marketing analytics project with the following objectives: 1. Create charts comparing search volumes for Brand A against social media mentions for Brands A, B, or C. 2. State the null and alternate hypotheses for testing the relationship between search volumes and social mentions. 3. Test the null hypothesis and either accept or reject it, providing a screenshot of the output from regression analysis in Excel. 4. Infer which other variables from the data set like pollution, festivals, and lockdowns are impacting search volumes for Brand A and why. 5. Recommend a competitor to focus on for December and the rationale for that choice.

Uploaded by

Vuchuru Nikhil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Marketing Analytics

PROJECT

NAME:
Q1. Create 2 charts in excel using the Search volumes for Brand
A against Social Mentions for any Brand (A/B/C) provided.
Q2. State the
a. Null Hypothesis and
b. Alternate Hypothesis statement.

a.

b.
Q3. Test the null hypothesis by mentioning if you accept or reject the null hypothesis, and also share the screenshot of the output.
(Use excel tool to conduct multivariate analysis & p-value test - regression test on excel tool)

Accept or reject? Why ?


Result Screen Shot – (Just for your reference)
Screenshots
Q4.  Please infer as to which other variables from the data set {Pollution
(AQI), Festival and Lockdown} are impacting the search volumes for
Brand A, and Why?
Q5. Please share your recommendation on which competitor
should we focus upon for December and why? (If any)
End of the Project

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