Scribd
Upload
65 views

Channels of Distribution

The document discusses the distribution channels used by various companies to deliver different types of products to customers. Pulse uses an indirect two-level channel involving a wholesaler and retailer. Titan Watches also uses an indirect two-level channel with wholesalers and retailers connecting the manufacturer to customers. Tata Cars uses a direct zero-level channel, manufacturing vehicles in various Indian cities and distributing them nationwide through intermediaries.

Uploaded by

Rohit Goyal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
65 views

Channels of Distribution

The document discusses the distribution channels used by various companies to deliver different types of products to customers. Pulse uses an indirect two-level channel involving a wholesaler and retailer. Titan Watches also uses an indirect two-level channel with wholesalers and retailers connecting the manufacturer to customers. Tata Cars uses a direct zero-level channel, manufacturing vehicles in various Indian cities and distributing them nationwide through intermediaries.

Uploaded by

Rohit Goyal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 10

CHANNEL OF

DISTRIBUTION
MADE BY- BHAWNA GUPTA
CLASS-12C
DISTRIBUTION CHANNEL
A distribution channel (also called a marketing channel)
is the path or route decided by the company to deliver
its good or service to the customers. The route can be as
short as a direct interaction between the company and
the customer or can include several interconnected
intermediaries like wholesalers, distributors, retailers,
etc.
PULSE
 S are Convenience goods.
These
Indirectchannel (two level Channel of distribution)
These are most commonly Used items on frequent
basis.
Manufacturer→ Wholesaler→ Retailer→
Customer
TITAN WATCHES
These are shopping goods.
Indirect channel of distribution (two level)
Under this channel, wholesaler and retailer
act as a link between the manufacturer and
the customer.
Manufacturer→ Wholesaler→ Retailer→
Customer
TATA CARS

These are specialty goods.


Direct Channel(zero level) is used
Tata cars are manufactured at
Jamshedpur, Pantnagar, Lucknow,
Sanand, Dharwad, and Pune in India but
are available all over the country with
the help of intermediaries.
LIFEBUOY
SOAPS
These are convenience goods
Indirect channel(two level channel of
distribution) Is used
These are frequently purchased items.
Manufacturer→ Wholesaler→ Retailer→
Customer
MAHINDRA
CARS
These are specialty goods.
Indirect channel of distribution(one level)
Tata sells its cars through company
approved retailers.
Manufacturer→ Retailer→ Consumer
DOMINO’S
PIZZA
These are non-durable goods.
Direct channel of distribution (zero
level)
It is the simplest and the shortest
mode of distribution. Selling through
post, internet or door to door selling

You might also like