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Assignment 2

This document provides information about Brighton, England as a tourism destination. It discusses how Brighton developed from a fishing village into an elegant resort town popular among England's elite in the 18th century. Today, Brighton remains a culturally vibrant destination, known for its pebble beaches, shops, arcades, and cultural events like the Brighton Festival. The key stakeholders in Brighton's tourism industry include businesses involved in travel, accommodation, entertainment, as well as organizations that promote the city's image and product.

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Dani Qureshi
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61 views

Assignment 2

This document provides information about Brighton, England as a tourism destination. It discusses how Brighton developed from a fishing village into an elegant resort town popular among England's elite in the 18th century. Today, Brighton remains a culturally vibrant destination, known for its pebble beaches, shops, arcades, and cultural events like the Brighton Festival. The key stakeholders in Brighton's tourism industry include businesses involved in travel, accommodation, entertainment, as well as organizations that promote the city's image and product.

Uploaded by

Dani Qureshi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Introduction

Brighton, the biggest and best-acknowledged beach hotel at the


English Channel, stretches a few 5 miles alongside the pebbled and on
occasion steep chalk coastline of the South Downs. Once a fishing
village with narrow, winding lanes, the 18th-century noticed Brighton
blossom into an stylish excursion spot wherein England`s elite
comfortable in elegant spas and resorts beneathneath the restorative
have an impact on of sea air.
Although Brighton`s well-known pebble seashores at the moment are coated with
memento stores and enjoyment arcades, it stays a culturally colourful vacation spot and
one of the maximum famous locations to go to in England — in particular in summer.
The town's busy calendar of activities consists of the famous Brighton Festival every
spring, horse races withinside the summer, and the well-known London to Brighton
Veteran Car Run in November.
In order to understand the
roles of stakeholders in Tourism
tourism , its important to
identify the key stakeholders
which are:
Product
Destinat
ion
Key factors and priorities:
image
Understand the tourist needs and
desires Gave equal power
Buisness
Association Media
Tourism Developer
Maja Uran, Emil Juvan
Aim and
Objectives

To examine the brighton how appropriate as a


tourism destination

Conclude the key stakeholders and also


understand its priorities

Examine the product and image of Brighton as a


tourism destination.
Literature Review:

Tourism Stakeholder:

Wide Range of business are ras stakeholder in tourism.


These directly associated with travel and tourism, such as airline . And also indirectly
associated with tourism, such as water removal company.

Product :
According to Philip Kotler, tourism product is something that can be offered to
tourist to visit a tourist destination. BY:
Composite
Highly Perishable
Intangible
Attraction
Destination Image :

Mayo (1975) examined regional tourist images that are directly observable and
measureable

Crompton 1979, the sum of beliefs , ideas amd impressions that a person has of a
destination
Q- Methadology
In q-methadology the systematic point about Brighton tourism
is:

Boosts the revenue of the


economy Develops the
infrastructure
cultural exchange
The first attraction of Q-methodology to tourism researchers is its emphasison thesubjective, lived
experiences of individuals. As Brown (1996) writes, it is life as lived from thestandpoint of theperson living
it that quantitative procedures typically pass over, and it issubjectivity in this sense that Q-
methodology examines. What is of interest to Q-methodology,therefore, is what is meaningful to participants and
hence how they make sense and meaning oftheir realities. This represents a departure from the positivistic idea of
definitive truths, which Qreplaces with a fuzzier world of multiple realities.
Indeed, Q-methodology, according toKitzinger (1986, p. 153), rejects the idea of one objective
reality andderivesnew meaning byinvestigating “numerous truths or multiple versions of reality and then
exploring the implicationsof each”. Thus, the increasing number of tourism researchers pursuing accounts
from the actorsaffected by or interested in tourism, rather than simply objectifying their
subjects will find Q-methodology interesting. In this connection, Q-methodology emerges as a useful
response to thejoined calls of Hollinshead (2006) and Westwood et al. (2006) to widen research
options andencourage greater participant involvement where the issues facing tourism researchers involvemultiple
truth
Resul
t
Advantage a higher knowledge in their site visitors and the nearby
tourism market. By understand- ing site visitors` options and
motivations, you may greater without problems outline and
resolve enterprise problems, set priorities, growth the call for in
your offerings and give a boost to profits
In conclusion, we can say that tourism is a very productive activity both
for the tourist and the government. As they support each other
simultaneously. Also, the government should consider improving the
conditions of the country as more and more number of tourist visit their
country.
Reference
https://www.planetware.com/tourist-attractions-/brighton-eng-es-brighton.htm

https://democracy.brighton-hove.gov.uk/ieDecisionDetails.aspx?AIId=68292 https://democracy.brighton-

hove.gov.uk/documents/s167133/Tourism%20Recovery%20Plan%20APX.%20n%203.pdf

https://www.researchgate.net/publication/215393382_Q-methodology_and_Tourism_Research

http://organizacija.fov.uni- mb.si/index.php/organizacija/article/view/363#:~:text=The%20stakeholders%20in%20tourism
%20destination,to%20thei r%20attitudes%20towards%20tourism.

https://brightonjournal.co.uk/brighton-tourism-performs-best-other-south-east-areas-take-hit/

http://www.tourismgeography.com/221---brighton.html https://

www.investmentmonitor.ai/uk/brightons-future-hangs-in-the-balance
Maja Uran, Emil Juvan article/journal

https://www.visitbrighton.com/ https://www.telegraph.co.uk/travel/destinations/europe/unitedkingdom/england/brighton/articles/brighton-travel-
guide/

https://books.google.com.pk/books?hl=en&lr=&id=KHSBCwAAQBAJ&oi=fnd&pg=PR5&dq=brighton+tourism&ots=wo6-
2Upddt&sig=tYYA2aD7ahP8eK0g4wgT62w4brM

https://www.britannica.com/place/Brighton-England

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