CHAPTER III:

LOCAL AND GLOBAL

COMMUNICATION IN
MULTICULTURAL SETTING
Awareness and sensitivity on each
other’s differences.
 Having to communicate locally is hard,
and so do globally. Even if both parties are
speaking the same language.
A. “A WORLD OF DIVERSITY”
LET’S JUST SAY THAT ALL OF US HAVE INVISIBLE
BOUNDARIES WITH EACH OTHER, INSIDE THOSE
BOUNDARIES WE HAVE OUR OWN UNIQUENESS.
ASIDE FROM OUR OWN BOUNDARIES THE PLACES
WHERE WE LIVE ALSO CREATES ONE AND THAT
BOUNDARY CREATES ANOTHER DIFFERENCE. A
DIFFERENT WAY OF LIVING, LANGUAGE,
PREFERENCES AND BELIEFS.
 Technology and diversity.
Telephone to smartphones and other gadgets.
B. “THE GLOBAL COMMUNITY”
 50 years ago, development of global satellite
transmission and broadcasting in some ways was
realized. However, technological development has kept
on accelerating.
Everyone start to have access to telephone or computer.
Stored Information can be accessed around the globe.
 The superhighway of information or global network
of intelligence allows us now to globally share
information, communicate instantly and work together.
Global high-tech communications facilities also help
to work together as nations, exchange ideas and nurture
friendship.
Today, globe is circled by superhighways of optical
fiber cable system providing unlimited bandwidth of
information transmission. These facilities give an almost
unlimited choice of information and entertainment to
those who has access..
C. “CULTURAL AWARENESS
AND SENSITIVITY”
Guidelines in exhibiting cultural awareness and sensitivity:

1. View human differences as positive and a cause for celebration.

2. Have a clear sense of your own ethic, cultural and racial identity
3. Be aware that in order to learn about others, you need to understand and be prepared to
share your own culture.
4. Be aware of your own discomfort when you encounter differences in race, color,
religion, sexual orientation, language, and ethnicity.
5. Be aware of assumptions that you hold about people of cultures different from your
own.
6. Be aware of your stereotypes as they arise and develop personal strategies for reducing
that harm that they cause.
7. Be aware of how your cultural perspective influences your judgements about what
appropriate, normal, or superior behaviors, values and communication styles are.
8. Accept that in cross-cultural situations, there can be uncertainty, and that uncertainty
can make you anxious. It can also mean that you do not respond quickly and take the
time needed to get more information.
9. Understand that you will likely be perceived as a person with power and racial
privilege (or the opposite), and that you may not be seen as unbiased or as an ally.
D. “GENDER SENSITIVITY”
E. “POLITICAL CORRECTNESS”
 The term is used to describe language, policies or measures
that are intended to avoid offense or disadvantage to members
of particular groups in society.
Since the late 1980s, the term has come to refer to avoiding
language or behavior that can be seen as excluding,
marginalizing, or insulting groups of people considered
disadvantage or discriminated against, especially groups defined
by sex or race.
 Merriam-Webster defines politically correct as agreeing with
the idea that people should be careful to not use language or
behave in a way that could offend a particular group of people.
Other dictionaries give similar definitions, but what it
basically comes down to is political correctness mean not being
a jerk to others.
Some words that may be used for political correctness are as follows:

1. Academic dishonesty (cheating)

2. Aesthetically challenged (ugly)
3. Black (negro)
4. comb-free (bald)
5. Differently abled (instead of disability)
6. Drug depended (drug-addict)
7. Dysfunctional family (broken family)
8. Elderly, senior ( old)
9. Ethically-disoriented (dishonest)
10. Hearing impaired (deaf)
11. Economically marginalized (poor)
12. Informal settlers ( squatters)
13.Intellectual disability, intellectual development disorder (mentally retarded)
14. Intellectually impaired (stupid)
15. Little people (midget, dwarf)
16. Morally challenged (crook)
17. Nondiscretionary fragrance (body 0dor)
18. Outdoor urban dwellers (homeless)
19. People of mass (fat)
20. Rape Survivor (rape victim)
 CHAPTER III B:
LOCAL AND GLOBAL
COMMUNICATION IN
MULTICULTURAL SETTING
John Maisbatt’s book “Megatrends 2000” says:
The more homogenous our lifestyle become, the more
steadfast we cling to deeper values religion, language, art, and
literature. As our outer worlds grow more similar, we will
increasingly treasure the traditions that spring from within.

In some ways, we have been more and more globalized

however, the inner elements, the fundamentals will remain
diverse and varied.
A. “LANGUAGE VARIETIES”
In present-day linguistics, the term variety is used to
refer to any variant of a language which can be
sufficiently delimited from another one. The
grounds for such differentiation may be:
1. Social
2. Historical
3. Spatial
4. Combination of any from above
Several Varieties of language are identified and
described as follows:
1. Pidgin
2. Creole
3. Regional Dialect
4. Minority Dialect
5. Indigenized Varieties
PIDGINS

-is a new language which develops in situations

where speakers of different languages need to
communicate but don’t share a common
language.
CREOLE

-when children start learning a pidgin as their

first language and it becomes the mother
tongue of a community
REGIONAL DIALECT

-is not a distinct language but a variety of

language spoken in a particular area of a
country
MINORITY DIALECT

-Sometimes members of a particular

minority ethic group have their own variety
which they use as a market of identity,
usually alongside a standard variety.
INDEGINIZED VARIETIES

-are spoken mainly as second languages in ex-

colonies with multilingual populations.
B. “LANGUAGE REGISTERS”
 According to Norquist (2018) in his article
entitled What is Register in Linguistics, Register
is defined as the way a speaker uses language
differently in different circumstances. These
Variations in formality, also called stylistic
variation, are known as registers in linguistics.
Registers are determined by such factors:
Social occasion, context, purpose and audience.
 Registers are used in all forms of
communication, including written, spoken, and
signed. Depending on grammar, and, tone, the
register may be extremely rigid or very intimate.
Most linguists say there are just two types of register:
Formal and informal. However, Nordquist consider
this as over simplification. Most who study language
say there are five distinct registers:
-Frozen
-Formal
-Consultative
-Casual
-Intimate
Frozen. This form is sometimes called static register because it refers to historic
language or communication that is intended to remain unchanged. Eg. The bible, the
United States Constitution, Romeo and Juliet

Formal. Less rigid, but still constrained. It is used in professional, academic, or

legal settings where communication is expected to be respectful, uninterrupted, and
restrained.

Consultative. People use this register often in conversation when they are
speaking with someone who has specialized knowledge or who is offering or who is
offering advice. Eg. The local TV news broadcast, an annual physical examination
Casual. This is the register people use when they are with friends, close
acquaintances and coworkers, and family.

Intimate. Linguists say this register is reserved for special occasions,

usually between only two people and often in private. Eg. Lovers, inside jokes
 Communication is a good and bad
thing. It makes the boundaries
disappear but what is inside those
boundaries shouldn't be ignored. Our
world is big, it’s hard to learn all of the
cultures, language, and beliefs of
others, it’s also harder to know what
they feel or what is inside their minds.
The only thing we can do is to be
careful with the words and gestures
we’re doing and to learn from our
mistakes.
THANK YOU..
Purposive Communication