Rishit Khakhkhar-92000449025

Munesh Bedwal-92000449023
BBA-FM
 INTRODUCTION
Company Name Boat boAt is an Indian company that markets audio-
Headquarters New Delhi, India focused electronic gadgets like wireless
speakers, earbuds (Airdopes), wired and wireless
Sector Electronics headphones and earphones, home audio
Sameer Mehta and Aman equipment, premium rugged cables, and a
Founders selection of other technological accessories.
Gupta
Founded 2016
Funding $116.3 mn (December 2021)
$299.59 mn (INR 2200
Valuation
Crore) as of April 2021
$95.38 mn (INR 700.44
Revenue
crores in FY20)
Website boat-lifestyle.com
 START-UP STORY
BOAT LIFESTYLE DOESN’T BOAST OF A VERY
PREVALENT HISTORY. IT IS A DELHI-BASED STARTUP
THAT WAS STARTED IN 2016 BY AMAN
GUPTA AND SAMEER MEHTA. THE COMPANY TERM
ITSELF AS A LIFESTYLE BRAND THAT DEALS IN
FASHIONABLE CONSUMER ELECTRONICS. BOAT
LIFESTYLE WAS STARTED WITH THE SOLE AIM OF
BRINGING AFFORDABLE, DURABLE, AND MORE
IMPORTANTLY, ‘FASHIONABLE’ AUDIO PRODUCTS AND
ACCESSORIES TO MILLENNIA'S. 
 START-UP STORY
HAVING STARTED AS A CABLE MANUFACTURER AND SELLER COMPANY, TODAY, IT HAS EXPANDED ITS CATALOG.
NOW IT SELLS A WIDE VARIETY OF FASHIONABLE ELECTRONIC GOODS RANGING FROM TRAVEL CHARGERS AND
PREMIUM CABLES TO HEADPHONES, EARPHONES, SPEAKERS. THE COMPANY IS STEADILY GROWING AND EXTENDING
ITS SERVICES TO MILLIONS OF ‘BOATHEADS’ (A TERM THE COMPANY USES FOR ALL ITS CONSUMERS AND BRAND
AMBASSADORS). IT HAS BEEN ONLY FOUR YEARS SINCE THE JOURNEY BUT THE COMPANY STANDS TALL WITH MORE
THAN 800,000 HAPPY CUSTOMERS.
“WE ARE LIKE ZARA OF ELECTRONICS, NOT HIGHLY-PRICED LIKE LUXURY BRANDS OR CHEAP LIKE CHINESE PRODUCTS”
- SAMEER MEHTA, CO-FOUNDER, BOAT
 TAGLINE & LOGO

NIRVANA IS A PLACE OF

THE COMPANY FOCUSED ON 3 IMPORTANT MARKET STRATEGIES TO CREATE A GOOD CONSUMER BASE -
1. CONSUMER'S NEEDS
2. CONSUMER'S DESIRES
3. CONSUMER'S BEHAVIOR PATTERN
KEEPING THE CUSTOMERS FIRST - BOAT HAS DECIDED TO TERM ITS USERS "BOATHEADS", THEREBY MAKING THEM
A PART OF THEIR CLAN INSTEAD OF KEEPING THEM ANONYMOUS. THEY ALSO FOCUSED A LOT ON THE BRAND BOAT AND
PRESENTED IT AS AN INDIAN BRAND. FOR THE MARKETING OF THE BRAND, BOAT DECIDED TO APPOINT CRICKETERS
 AND OTHER CELEBRITIES AS THE BRAND AMBASSADORS OF BOAT BECAUSE THE INDIANS ARE VERY FOND OF CRICKET
AND BOLLYWOOD FILMS. 
 A RANGE OF IMPROVISATIONS - BOAT IS KNOWN FOR ITS INNOVATIONS AND IMPROVISATIONS. THE COMPANY
CARVED OUT AN INDESTRUCTIBLE CABLE FOR THE APPLE MOBILE USERS AFTER DISCOVERING THE ENDLESS COMPLAINTS
OF THE APPLE CHARGING CABLES. AS SOON AS IT SENSED THE URGENCY OF SPORTS AND FALL-PROOF HEADPHONES,
BOAT IMMEDIATELY MOVED OUT TO BUILD THEM, WHICH ARE NOW AVAILABLE IN A VARIETY OF COLORS.
POSING AS A LIFESTYLE BRAND - BOAT MARKED THEM AS A LIFESTYLE BRAND RATHER THAN CALLING THEM AS A
CONSUMER ELECTRONICS BRAND.
“WE HAVE TRIED TO CHANGE THE CONSUMER MINDSET. WE DON’T SELL OUR PRODUCTS AS ELECTRONICS ONLY. WE SELL
THEM AS LIFESTYLE ACCESSORIES. WE ARE TRYING TO PORTRAY THAT OUR PRODUCTS CAN BE A PART OF YOUR
EVERYDAY FASHION.”
- AMAN GUPTA, CEO AND CO-FOUNDER, BOAT
 AN EVER-EXPANDING CATALOG OF PRODUCTS - BOAT PRODUCTS ARE EVER-INCREASING. FROM CABLES TO
CHARGERS TO AUDIO PRODUCTS, BOAT IS SIMPLY BRINGING NEW PRODUCTS POWERED BY INNOVATIVE
TECHNOLOGIES AND AWESOME DESIGNS.
TARGETING THEIR CUSTOMERS - THE YOUTH AND MILLENNIALS ARE THE TARGET CUSTOMERS OF THE BRAND AND
THE COMPANY IS MAKING SURE TO IMPRESS THEM AT ANY COST. THIS IS THE WAY THE COMPANY IS SPEEDILY
STEERING FORTH.
DIGITAL MARKETING - THE COMPANY HAS DISTINCTIVELY STAYED AWAY FROM THE TRADITIONAL MEDIA,
THEREBY CHOOSING THE DIGITAL WAY FOR MARKETING. SOCIAL MEDIA PLATFORMS LIKE FACEBOOK AND OTHERS
HAVE SOLELY BECOME THE PILLARS OF SUCCESS FOR BOAT.
 BOAT - FUNDING AND INVESTORS
Boat has raised a total amount of $116.3 million in funding over 6 funding rounds.
Date Transaction Name Money Raised Lead Investor
April 16, 2021 Series B $6.68 million Qualcomm Ventures
January 5, 2021 Series B $100 million Warburg Pincus
September 1, 2020 Debt Financing $3.34 million InnoVen Capital
July 26, 2019 Debt Financing $2.13 million InnoVen Capital
July 17, 2019 Debt Financing $2.67 million Navi Technologies
May 3, 2018 Venture Round $802K Fireside Ventures

boAt is eyeing IPO early this year. The company is currently looking to raise up to $500 Mn (Rs 3500 crores) at a
valuation of $1.4 bn and then list itself between March and June 2022.
 BOAT - GROWTH
THE COMPANY RETAILS AT CROMA OUTLETS AND IN MYNTRA, AMAZON, JABONG, AND FLIPKART. QUALITY PERFORMANCE OF
THE BOAT PRODUCTS HAS HELPED THE COMPANY A LOT IN ACHIEVING THE GROWTH IT HAS WITNESSED OVER THE YEARS.
HERE'S A QUICK GLANCE AT SOME GROWTH MILESTONES OF BOAT:
1. BOAT HAS GATHERED 800,000+ CUSTOMERS WITHIN A SHORT SPAN OF 4 YEARS
2. IT CLAIMS TO ADD ONE BOATHEAD TO ITS FAMILY WITHIN EVERY 3 MINUTES THAT PASS
3. THE COMPANY SELLS 4 UNITS EVERY MINUTE AND OVER 6,000 UNITS EACH DAY
4. BOAT AUDIO WAS DECLARED AS THE LEADING BRAND IN THE EARWEAR CATEGORY WITH 27.3% OF THE MARKET SHARES
5. THE BUSINESS HAS BEEN PROFITABLE FOR 5+ YEARS STRAIGHT
6. BOAT HAS ITS PRODUCTS IN 5,000+ RETAIL STORES AND IS SUPPORTED BY MORE THAN 20 DISTRIBUTORS
THANK YOU