Research Methods and Methodologies
Research Methods and Methodologies
Methods and
Methodologies
Today’s Agenda
Overview of the Research/Capstone Project
Difference between methods and methodologies
Qualitative and Quantitative Research
Choosing a methodology
Stages of Research Methodology
Ethical considerations in choosing research
design
Overview of Capstone/Research
Project
The final paper before graduation
16 weeks to come up with a full blown
research paper/innovation
50% written works
50% performance tasks
Overview of Capstone/Research
Project
3rd Quarter – Chapters 1-3
4 Quarter – Chapters 4-5
th
● Research Presentation
How is research
methodology different
from research methods ?
Methodology vs. Methods
Methodolog
y
The rationale behind your
research and the lens through
which you will analyze your
results.
Methodology vs. Methods
Methodolog
y
Some examples
Phenomenology – describes the “lived experiences” or a
phenomenon
Ethnography – looks at a culture and the social norms and
behaviors of a group
Action research – looks at a particular problem and tries
various solutions to address them
Methodology vs. Methods
Method
s
The tools you will use as
researchers to carry out your
research
Methodology vs. Methods
Method
s
Some examples ● Interviews
● Survey Structured/Unstructured
● Questionnaire ● Controlled
● Focus Group Discussion Experiment
● Case Study ● Observations
Methodology is how you will
answer the research questions
A Case Study
Observation
Textual Analysis
What to consider in choosing Qualitative Approach
- Equipment failure
- Permit to (audio/video) record the interview
- Consider the environment (Distraction-free as possible)
- Transcription errors (manually)
- Transcription takes time
colloquialism, jargon or slang
What to consider in choosing Quantitative Approach
How many responses will you need to conduct your survey?
Do you feel confident carrying out statistical analysis?
Will you be able to access statistical tool or software?