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Printed Media Texts

Print media refers to various forms of publishing that use paper as the medium to share information, such as newspapers, magazines, flyers, books, and comic books. Common examples of print media discussed in the document include newspapers, magazines, billboards, posters, flyers, catalogues, coupons, and yard signs. Print media remains an important form of mass communication, especially for sharing news, opinions, and advertising to wide audiences.

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Алина Зацепина
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76 views17 pages

Printed Media Texts

Print media refers to various forms of publishing that use paper as the medium to share information, such as newspapers, magazines, flyers, books, and comic books. Common examples of print media discussed in the document include newspapers, magazines, billboards, posters, flyers, catalogues, coupons, and yard signs. Print media remains an important form of mass communication, especially for sharing news, opinions, and advertising to wide audiences.

Uploaded by

Алина Зацепина
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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* Printed Media

Texts
Lecture 3
* Form of publishing that relies upon paper as its
medium. Magazines, newspapers, flyers and
books are all examples of print media

*Print Media
*Print Media
* Newspapers
* Magazines
* Billboards
* Posters
* Flyers
* Catalogues
* Coupons
* Etc.

*Print Media
* The dominant mass media form of information
sharing, particularly in the fields of economics
and politics
* Formats: national broadsheets, state-wide, and
local
* Sections: national and international news, local
news, sports, weather, opinion, business, and
crime. In addition to news articles, newspapers
may also contain comic strips, puzzles, or advice
columns

*Newspapers
* printed periodicals, typically released on a
monthly or bi-monthly basis
* usually geared towards a specific target
audience, and they often have a specific focus
or niche
* tend to have more graphics and fewer articles
* often include glossy advertisements targeting a
niched-down audience demographic

*Magazines
Newspaper Magazines

*Print Media
* signs, often advertising signs, that are
plastered in public thoroughfares including
highways and popular shopping strips
* proved to be effective at catching people’s
attention
* print billboards are increasingly being replaced
by electronic billboards that can display a
flashy, moving image to catch people’s
attention more effectively

*Billboards
* used to advertise products and brands in public
spaces
* often seen in spaces such as bus shelters, on the
sides of buildings, in cinema foyers, and in subways
* can be very cost-effective
* have the potential to reach a large number of
people with minimal effort
* most commonly used to promote films, live shows,
and music gigs

*Posters
Billboards Posters

*Print Media
* handheld advertisements that are typically
distributed in public places such as on street
corners or in bus shelters
* contain printed text and images promoting a
single message, such as a message about a
product, event, or who to vote for in an election
* their goal is to generate interest in what they
are promoting and to encourage people to take
action

*Flyers
* printed media that demonstrate and promote
the inventory of a shop
* typically contain product photos, descriptions,
pricing information, and contact information

*Catalogues
* a type of promotional discount offered by
retail stores or manufacturers
* typically distributed through newspapers,
direct mail, or on flyers
* offered for a short period of time and offer a
discount on the purchase of a product or
service

*Coupon
Flyers Catalogues

*Print Media
* become very popular during election
campaigns when parties distribute the signs as
a form of flash marketing before the election
* typically contains the name and logo of the
candidate or party, along with a slogan
* placed in high traffic areas such as near busy
intersections

*Yard Signs
* illustrated stories that tell a story through image
sequences rather than paragraph-form writing
* targeted at youths, they tend to feature
superhero characters and include elements of
fantasy or science fiction
* typically published on a weekly or monthly basis
and are typically collected into “trade
paperbacks” which compile several issues into a
single volume

*Comic Books
Yard Signs Comic Books

*Print Media

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