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RMM Digital Mar - 59805475

The document discusses digital marketing including what it is, why it is important, how it works, types of digital marketing, keys to success, and advantages and disadvantages. Digital marketing is marketing using digital technologies on the internet and other digital mediums. It can be done online and offline. People are exposed to opinions of others and want personalized offers.

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RMM Technologies
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8 views9 pages

RMM Digital Mar - 59805475

The document discusses digital marketing including what it is, why it is important, how it works, types of digital marketing, keys to success, and advantages and disadvantages. Digital marketing is marketing using digital technologies on the internet and other digital mediums. It can be done online and offline. People are exposed to opinions of others and want personalized offers.

Uploaded by

RMM Technologies
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Oct 2022

Digital
Marketing
R M M Te c h n o l o g i e s ( P ) L i m i t e d
AG E N TA

01 What is Digital marketing

Why Digital Marketing is


02 importand

How does Digital Marketing


03

04 Types of Digital Marketing

Key to Digital Marketing


05 Sucess

Advantages & Disadvantages of


06 digital Marketing
07

01
WHAT IS DIGITAL
MARKETING

•Digital Marketing is an umbrella term for the marketing


of products or services using digital technologies, mainly
on the internet, but also including mobile phone, Display
advertising , and any other digital medium.

•Digital Marketing is any form of marketing products or


services that involves electronic devices.

•It can be done both online and offline and both kinds
05
matter for a well-rounded digital marketing strategy.

02
WHY DIGITAL MARKETING
IMPORTANT

•A Source of entertainment, news, shopping and social


interaction.

•Consumers have access to information at any time and any


place they want it.

•People are now exposed to what media, friends, relatives,


etc. are saying about a brand, and they are more likely to
believe them than you.

•People want brands they can trust, Companies that Know


them, personalized communications, and offers tailored to
their needs and preferences

03
HOW DOES DIGITAL
MARKETING WORK ?
01

02
•Using several different strategies.
•Each of these may serve a different purpose.
•Strategies Work together to drive traffic to a
business 04
(either online or off)

•Converting a one-time visitor into a returning,


loyal customer
06

04
TYPES OF DIGITAL
MARKETING
01

02

03

05
KEYS TO DIGITAL
MARKETING SUCCESS ?
01

02
•Manage complex customer relationships
across channels (both digital and traditional).
03
•Respond to and initiate dynamic customer
interactions.
04
•Extract value from big data to make better
decisions faster.

07
A D VA N TA G E S &
D I S A D VA N TA G E S O F D I GI TA L
MARKETING

R E A D M O R E

08
E RS
THANK
OM FIND
YOU
S T .
CU UCT UR
D
F IN ROD R YO
T P FO ."
N' UR
"D
O
Y O C TS MER
R DU TO
FO PRO CUS
ADRESS:

SF. No: 300/1, Industrial Estate,


Thaneerpandhal Road,
Vilankurichi, Peelamedu,
Coimbatore, Tamil Nadu 641004

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