ENTREPRENEURSHIP

CHERRY L. ROSITA
Teacher I
Learning Competency:
4Ms of Marketing Mix
PANALANGIN
 Classroom House Rules
 Be on time and be
 Don’t talk while the
respectful teacher is talking, wait
 Observe Social for you to be called.
Distancing  Listen to your classmate
 Listen to the teacher while talking.
 Ask questions
(CHECKING
AT TE N DA NC E )
 What do you
Make me
Known! have for
today?...
Review/Recall
Review/Recall
Energizer/Brainteaser
Analyze…
 Objectives

identify the marketing mix (7Ps);

and
describe the marketing mix (7 Ps) in
relation to the business opportunity
 BRIEF INTRODUCTION
THE MARKEKTING MIX (7Ps)
The marketing mix started with just four: product,
price, place and promotion. Over time, as
marketers became more aware, and businesses
changed, three more are added: people,
processes, and physical evidence
(https://www.skillsyouneed.com/lead/7-marketingps.html).
-------------------
 THE 4 M’s OF MARKETING MIX

 MAKE MANAG
E

 MONITOR  MEASURE

The 4 M's are: make, manage, monitor, and measure. These principles
are especially relevant for social media and influencer marketing, which are
crucial for succeeding today. 
 THE 4 M’s OF MARKETING MIX

 Make - This doesn't refer to making products (even if

that's part of what you do) but connecting brand
influencers and potential customers. It involves identifying
the various stages of the customer journey, such as initial
awareness of the product, research, or the point when
they're ready to buy something. As you observe this
process, you identify conversations between customers and
influencers and see which strategies have the most impact.
 THE 4 M’s OF MARKETING MIX

 Manage - In addition to observing and

identifying the stages of acquiring
customers, you want to manage it as well.
You find out which strategies, language,
and styles encourage the customer along
the path. 
 THE 4 M’s OF MARKETING MIX
Monitor - Monitoring relationships
between customers, influencers, and
platforms gives you a sense of the
customer's environment. For example what
type of interactions does he or she typically
engage in before choosing a product?
 THE 4 M’s OF MARKETING MIX
 Measure -  Measuring results is crucial to
determine which factors create the best
ROI. This includes metrics such as the
accuracy of your targeting, engagement,
and feedback, and the value of influencers
on the campaign.
In reality, you shouldn't think of these 4 M's
as separate, but as connected parts of your
marketing strategy. As you make, manage,
monitor, and measure, you'll also want to
make changes. Constant feedback in the form
of visitors, sales, engagement, comments,
and other results lets you refine your
approach. 
MERCHANDISE- include almost anything
e.g.: services, people, ideas, movements,
organizations, cities, states, countries and countless
other conceptual ideas. All of which could benefit
from marketing thinking and execution.

MARKET- A place where two parties gathered

to facilitate the exchange od goods and
MEDIA- A medium or channel for marketing.
e.g.: FB, messenger, Tiktok

MESSAGE- The slogans or business tag line.

e.g.: Ford…… Go further
Chevrolet…… Finds new roads
Toyota….. Let’s go places
Honda…… The power of dreams
5 ELEMENTS IN MARKETING
1. Manpower- refers to the human resources
committed to implementing either an existing
or new marketing strategy. This could then be
subdivided into specific HR assets, which can
be directly attributable to a particular strategy,
but which can also include indirect assets.
e.g.: Advertising agency, time spent by the
marketing team
5 ELEMENTS IN MARKETING
2. MATERIALS (Production)- This element
looks at the supply chain which supports both
current and future marketing strategies. It considers
the extent to which the supply chain adds value to
that strategy, which may also evaluate specific
production materials used in the production of the
product that forms the basis of that marketing
strategy.
5 ELEMENTS IN MARKETING
3. MACHINERY (Equipment)- Machinery is
the physical assets which are dedicated to delivering
the marketing strategy. This could range from a CRM
system through to specific equipment such as
servers, software etc.  The question to ask is how
efficiently and how effectively are these assets being
utilized?
5 ELEMENTS IN MARKETING
4. MINUTES (Time)- Time is possibly the
most valuable asset and requires a review of
the marketing planning process, questioning
whether the process that in place is as
effective as it could be. For example, how long
does it take you to bring new products to
market? how responsive is the organisation to
competitive pressures? Etc.
5 ELEMENTS IN MARKETING
5. MONEY (Finance)- The final element of
the 5 M’s of Marketing looks at the marketing
budget and finance. This should evaluate the
current strategic ROMI (Return on Marketing
Investment) as well as reviewing current
projects and breakeven levels of activity for
present and future marketing strategies.
5 ELEMENTS IN MARKETING
Summary
The 5 M’s of Marketing can therefore be summarised into
three key areas: capability, capacity and constraints.
Does the organization have the capabilities to achieve and/or
where are improvements needed?
Does the organization have the available resources to achieve
success?
And finally, are there any potential factors that could
constrain success, such as finance or human resources?
The five M’s of marketing is a useful tool to assess the internal
environment. If used correctly, it can assist in driving a
 The importance of marketing mix in the
development of marketing strategy

1.Determines a clear and effective strategy to

bring a product to market (Luenendonk, M., 2019).
2.Helps firms realize consumer needs
(https://www.toppr.com/guides/ business-studies/marketing/role-of-marketing-and-marketing-mix/).

3. It is a key to achieve the main objective of the firm

(https://www.toppr.com/guides/business-studies/marketing/role-ofmarketing-and-marketing-mix/).
 The importance of marketing mix in the
development of marketing strategy
4. Helps meet all the needs of a potential consumer
(https://www.toppr.com/guides/business-studies/marketing/role-ofmarketing-and-marketing-mix/).

5. Helps overcome the obstacles to entering a new

market(https://www.toppr.com/guides/business-studies/marketing/role-ofmarketing-and-marketing-mix/).

6. Helps a business grow and reach a broader audience

with its products and services (Sisk, A., 2018).
7. Helps persuade prospective clients to select their
products or services, instead of those offered by its
competitors (Sisk, A., 2018).
 The importance of marketing mix in the
development of marketing strategy
8. Provides a convenient framework for thinking
about and choosing marketing strategies (Sisk, A., 2018).
9. Helps to create and execute a successful
marketing plan and to analyze the specific
challenges and opportunities for that product or
service (Sisk, A., 2018).
10.Allows the company to capitalize on strengths, thus
minimizing associated marketing costs and increasing
 The importance of marketing mix in the
development of marketing strategy
11.Provides excellent customer service –
greater profits(Sisk, A., 2018).

12.Helps in new product development (Bhasin, H., 2018).

13.Helps increase the product portfolio (Bhasin, H.,

2018).

14.Creates strategies that effectively reaches

consumers, make sales, and grows your
 Remember:

The marketing mix is an important model to help

you create the right marketing strategy. This model
is a useful guide for a company to implement
effective tactics to gain the most profit
(https://promotionaldrives.com/blog/marketing-mixfaq/)
 Remember:
Marketing mix is important in the development of marketing
strategy because it creates strategies that effectively reaches
consumers, make sales, and helps a business grow and reach a
broader audience with its products and services. It also helps
persuade prospective clients to select their products or services,
instead of those offered by its competitors. Moreover, it helps to
create and execute a successful marketing plan and to analyze the
specific challenges and opportunities for that product or service.
Furthermore, it allows the company to capitalize on strengths, thus
minimizing associated marketing costs and increasing its return on
investment.
 ----------------------------

THANK
YOU!!!