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Design For Quality and Product Excellence Cbme 1

The document discusses principles and methods for designing products for quality and excellence. It describes the product development process, including idea generation, concept development, detailed design, design optimization, and design verification. Key aspects of the design process discussed include designing for reliability, conducting failure mode and effects analysis, and using concurrent engineering and design for six sigma approaches. The overall goal is to design products that meet customer needs with high quality and minimal potential for failure.
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0% found this document useful (0 votes)
79 views

Design For Quality and Product Excellence Cbme 1

The document discusses principles and methods for designing products for quality and excellence. It describes the product development process, including idea generation, concept development, detailed design, design optimization, and design verification. Key aspects of the design process discussed include designing for reliability, conducting failure mode and effects analysis, and using concurrent engineering and design for six sigma approaches. The overall goal is to design products that meet customer needs with high quality and minimal potential for failure.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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DESIGN FOR QUALITY AND

PRODUCT EXCELLENCE
CBME 1
PRODUCT DESIGN---
BETTER--- NOT ONLY
REDUCE COST ---IMPROVE
QUALITY
EXAMPLE: simpler designs have
fewer components---fewer points
of failure & less chance of
assembly error
PRODUCT DEVELOPMENT
PROCESS

1. IDEA GENERATION

 New or redesigned product ideas should incorporate customer needs and expectations.

2. PRELIMINARY CONCEPT DEVELOPMENT


 In this phase, new ideas are studied for feasibility, addressing such questions as: will the product meet
customer’s requirements? Can it be manufactured economically with high quality? Objective criteria are
required for measuring and testing the attributes associated with these questions.

3. PRODUCT/PROCESS DEVELOPMENT

 This phase usually includes prototype testing, in which a model (real or simulated) is constructed to test the product’s
physical properties or use under actual operating conditions, as well as costumer reaction to the prototypes. Concurrently,
companies develop, test, and standardize the processes that will be used in manufacturing the product or delivering the
service, which include selecting the appropriate technology, materials, and suppliers and performing pilot runs to verify
results
PRODUCT DEVELOPMENT
PROCESS

4. FULL-SCALE PRODUCTION
Once design is approved and the production process has been set up, the company releases the
product to manufacturing or service delivery teams.

5. MARKET INTRODUCTION

 The product is distributed to customers

6. MARKET EVALUATION

 Deming and Juran both advocated an ongoing product development process that relies on market
evaluation and customer feedback to initiate continuous improvements.
Concurrent engineering
Is a process in which all major functions
involved with bringing a product to market
are continuously involved with product
development from conception through sales.
Design for six sigma
represents a structured approach to product
development and set of tools and methodologies
for ensuring that goods and services will meet
customer needs and achieve performance
objectives, and that the process used to make and
deliver them achieve high levels of quality.
DFSS
Concept development

 Concept development focus on creating and developing a product idea and determining its functionality
based upon customer requirements, technological capabilities, and economic realities.

Detailed design

 Focuses on developing specific requirements and design parameters such as specifications and
tolerances to ensure that the product fulfills the functional requirements of the concepts.

Design optimization

 Seeks to refine designs to identify and eliminate potential failures, achieve high reliability, and ensure
that it can be easily manufactured, assembled, or delivered in a environmentally responsible manner. 

Design verification

 Ensures that the quality level and reliability requirements of the product are achieved.
CONCEPT DEVELOPMENT

Innovation involves the adoption of an idea, process, technology, product, or


business model that is either new or new to its proposed application.

Creativity is seeing things in new or novel ways. In asian cultures, the concept
of creativity has been said to translate as dangerous opportunity. Many
creativity tools, such as brainstorming and brainwriting its written
counterpart, are designed to help change the context in which one views a
problem or opportunity , thereby leading to fresh perspectives.
DETAILED DESIGN
 Independence axiom: good design occurs when the
functional requirements of the design are
independent of one another.

 Information axiom: good design corresponds to


minimum complexity
TARGET AND TOLERANCE DESIGN

 Nominal refers to the ideal dimension or the target value that


manufacturing seeks to meet

 Tolerance is the permissible variation, recognizing the difficulty of


meeting a target consistently.

 Tolerance design involves determining the permissible variation in


a dimension
DESIGN FOR RELIABILITY

Reliability- is defined as the probability that


a product, piece of equipment, or system
performs its intended function for a stated
period of time under specified operating
conditions.
Four important elements of reliability
Probability
Time
Performance- to the objective for which the product or
system was made.
2 kinds of failure
-functional failure
-reliability failure
 Operating conditions
DESIGN OPTIMIZATION

 Robust design- refers to designing goods and services


that are insensitive to variations in manufacturing
processes and when consumer used them.
Design failure mode and effects analysis

Failure modes: ways in which each element or


function can fail. This information generally takes
some research and imagination.
Effect of the failure on the customer. Such as
dissatisfaction, potential injury or other safety
issue, downtime, repair requirements and so on.
A DFMEA usually consists of specifying the following information for
each design element or function.

 Potential causes of failure . Often failure is the result of poor design.


Design deficiencies can cause errors either in the field or in
manufacturing and assembly. Identification of causes might require in
the field or in manufacturing and assembly.
 Corrective actions or control. These controls might include design
changes, mistake proofing, better user instructions , management
responsibilities, and target completion dates.
FAULT TREE ANALYSIS
 sometimes called cause and effect tree analysis
 isa method to describe combinations of conditions or
events that can lead to a failure.
 Ineffect, it is a way to drill down and identify causes
associated with failures and is good completely to
DFMEA.
 Itis particularly useful for identifying failures that
occur only as a result of multiple events occurring
simultaneously.

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