Design For Quality and Product Excellence Cbme 1
Design For Quality and Product Excellence Cbme 1
PRODUCT EXCELLENCE
CBME 1
PRODUCT DESIGN---
BETTER--- NOT ONLY
REDUCE COST ---IMPROVE
QUALITY
EXAMPLE: simpler designs have
fewer components---fewer points
of failure & less chance of
assembly error
PRODUCT DEVELOPMENT
PROCESS
1. IDEA GENERATION
New or redesigned product ideas should incorporate customer needs and expectations.
3. PRODUCT/PROCESS DEVELOPMENT
This phase usually includes prototype testing, in which a model (real or simulated) is constructed to test the product’s
physical properties or use under actual operating conditions, as well as costumer reaction to the prototypes. Concurrently,
companies develop, test, and standardize the processes that will be used in manufacturing the product or delivering the
service, which include selecting the appropriate technology, materials, and suppliers and performing pilot runs to verify
results
PRODUCT DEVELOPMENT
PROCESS
4. FULL-SCALE PRODUCTION
Once design is approved and the production process has been set up, the company releases the
product to manufacturing or service delivery teams.
5. MARKET INTRODUCTION
6. MARKET EVALUATION
Deming and Juran both advocated an ongoing product development process that relies on market
evaluation and customer feedback to initiate continuous improvements.
Concurrent engineering
Is a process in which all major functions
involved with bringing a product to market
are continuously involved with product
development from conception through sales.
Design for six sigma
represents a structured approach to product
development and set of tools and methodologies
for ensuring that goods and services will meet
customer needs and achieve performance
objectives, and that the process used to make and
deliver them achieve high levels of quality.
DFSS
Concept development
Concept development focus on creating and developing a product idea and determining its functionality
based upon customer requirements, technological capabilities, and economic realities.
Detailed design
Focuses on developing specific requirements and design parameters such as specifications and
tolerances to ensure that the product fulfills the functional requirements of the concepts.
Design optimization
Seeks to refine designs to identify and eliminate potential failures, achieve high reliability, and ensure
that it can be easily manufactured, assembled, or delivered in a environmentally responsible manner.
Design verification
Ensures that the quality level and reliability requirements of the product are achieved.
CONCEPT DEVELOPMENT
Creativity is seeing things in new or novel ways. In asian cultures, the concept
of creativity has been said to translate as dangerous opportunity. Many
creativity tools, such as brainstorming and brainwriting its written
counterpart, are designed to help change the context in which one views a
problem or opportunity , thereby leading to fresh perspectives.
DETAILED DESIGN
Independence axiom: good design occurs when the
functional requirements of the design are
independent of one another.