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Class14 Moodle

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Priya
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37 views

Class14 Moodle

Uploaded by

Priya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Class 14

New Products, PLC and Pricing

Please bring TEXT BOOK to class next week


(for Thursday class). Thanks! 
New Product Development
 Company
– NPD and Global market?

 Consumers
– Diffusion of Innovations
– Global Diffusion – Convergence or Divergence?
 Convergence of national wealth – explains macro consumption
(TV sales) but micro (usage – amount of time spent watching
TV) diverges.
– Diffusion and PLC
Possible PLC in Different Markets
Introduction Growth Maturity Decline
Country Home
Country C country
B
Sales and Profits

Country A
Industry
Sales
Industry
Profits

Time
Exercise in
Launching a global brand
Price of Life Case
Global Pricing Strategies
Please bring Text Book to
class next week (Thursday).
Thanks 

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