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Module 1 Media and Communication

The document discusses communication, media, and how technology has influenced how people interact and share information. It defines communication, media, and related terms like media habits, lifestyles, and preferences. It also explains how the internet and social media have become dominant communication channels and shaped behaviors.

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Angelo Bacalso
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
148 views

Module 1 Media and Communication

The document discusses communication, media, and how technology has influenced how people interact and share information. It defines communication, media, and related terms like media habits, lifestyles, and preferences. It also explains how the internet and social media have become dominant communication channels and shaped behaviors.

Uploaded by

Angelo Bacalso
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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N D

A ION
I A AT
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M O R IL
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MEDIA AND COMMUNICATION

At the end of this lesson you can:


1. define communication;
2. share media habits, lifestyles and
preferences; and
3. describe how media and information
influenced communication.
Communication is simply the act of transferring
information from one place, person or group to another.
Requires three parts: sender, the message, and the
recipient.
To expound, for communication to take place, the sender
‘encodes’ the messages, usually in a mixture of words
and non-verbal communication. It is transmitted in some
way (for example, in speech or writing), and the
recipient ‘decodes’ it.
In the above definition, it is noteworthy to
remember that messages like information, ideas
or emotions were sent by the sender through a
communication channel to a receiver, or to
multiple receivers.

What is this communication channel? How does it


relate to media?
Activity One. Mirror, Mirror of Me!
Do you see yourself like the picture below? Give your response by completing the
following sentences. Write your answer on a separate sheet of paper.
Traditionally, people communicate using face to
face interaction.
Nowadays, people communicate and connect with
each other through internet. Internet or the web
has become the means of interaction to bring
people together – friends, family, young people,
or complete strangers that share interests or
objectives – and this can foster a sense of
belonging and identity.
Internet is the medium.
WHAT IS MEANT BY MEDIUM?
The term media- which is the plural of medium
refers to the communication channels through
which we disseminate news, music, movies,
education, promotional messages and other data.
It includes physical and online newspapers and
magazines, television, radio, billboards,
telephone, the Internet, and fax.
WHAT IS MEANT BY MEDIUM?
It describes the various ways through which we
communicate in society. Because it refers to all means
of communication, everything ranging from a telephone
call to the evening news on television can be called
media.
People nowadays live and breathe with these various
media around them. As a result, terms like media
habits, lifestyle and preferences become a widely used
terminologies in study of media and communication.
Media habits
automaticity of media consumption or observable acts that develops as
people repeat media usage behavior in stable circumstances over a
period of time.
usual activities related to the consumption of media like the television,
radio, and newspapers.
Media lifestyles
way of using technology and social websites to empower learning,
communication, collaboration, and community.
-- how the behaviors are incorporated into one’s life (daily habits)
Media preferences
the option to select media over others.
-- the individual taste and style as related to media usage
Media Habits- taking selfies, posting in
facebook, using cellphone while walking,
playing games.
Media Lifestyle- facebook- update myday
messenger- sending messages
Media Preference- google over youtube
Do not forget that…
◼ The term communication process refers to the
exchange of information (a message) between two
or more people.
◼ Nowadays, 21st century individual
communicates using gadgets and various social
media platforms. As a result, media has influenced
the way people communicate.
◼ Media develops our habits, lifestyle and
preferences in communication.
Prepare 1/2 sheet of
paper crosswise
number it from 1 to 10
ASSESSMENT
A.Identify what is asked in each sentence. Choose your
answer from the words inside the box.

1. Adam, 16, is less interested in keeping up with the


newest trends.
2. Kim, 34, continuously use social media, tweeting and
posting on Instagram.
3. Edna, 21, a modern self-made woman and craves the
respect of her peers.
4. Television is more popular with older consumers than
younger ones.
5. Trends are influenced by celebrities and media itself.
ASSESSMENT
B. Read each questions carefully. Choose the letter that
best answer the questions.
6. Which of the following term below is synonymous with
the word “channel”?
A. Language C. Newspaper
B. Media D. Television
7. With the advent of technology, people are living and
breathing with various media around them. Is the
statement correct?
A. Yes C. Maybe
B. Not D. Not At All
ASSESSMENT
8. Which of the following term below is the product of
media explosion?
A. media habits C. media accounts
B. media consumption D. media education
9. Which statement below best describes media lifestyles?
A. Automaticity of media consumption
B. Usual activities related to media consumption
C. Stable behaviour of media consumption
D. Way of using technology and social websites
10. What term indicates how media behaviors are
incorporated into one’s life?
A. Media consumptions C. Media lifestyles
B. B. Media habits D. Media preferences
C. PICTURE ANALYSIS. ANALYZE CAREFULLY THE GIVEN PICTURES AND ANSWER THE
QUESTIONS THAT FOLLOW. USE THE RUBRICS BELOW FOR YOUR GUIDANCE. WRITE YOUR
ANSWER ON A PIECE OF PAPER.

Guide Questions: 10pts.


1. What is the message in this illustration?
2. Do you agree with this illustration regarding communication? Why
or why not?

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