Scribd
Upload
290 views

Purposive Communication Lesson2

This document outlines principles and guidelines for effective communication. It discusses 10 principles of communication including knowing your audience and topic, anticipating objections, being credible, and getting feedback. It also lists 9 ethical standards for communication like advocating truth, respecting others, and condemning harmful speech. Finally, it provides 6 tips for being an effective communicator such as caring about success, being organized, using language well, listening carefully, and using nonverbal cues.

Uploaded by

Jiana Rica Jemina
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
290 views

Purposive Communication Lesson2

This document outlines principles and guidelines for effective communication. It discusses 10 principles of communication including knowing your audience and topic, anticipating objections, being credible, and getting feedback. It also lists 9 ethical standards for communication like advocating truth, respecting others, and condemning harmful speech. Finally, it provides 6 tips for being an effective communicator such as caring about success, being organized, using language well, listening carefully, and using nonverbal cues.

Uploaded by

Jiana Rica Jemina
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 9

PURPOSIVE COMMUNICATION

Lesson 2: Communication Principles


and Ethics towards Effective
Communication
Learning Outcomes:
Identify and explain the principles of
communication.
Internalized the real essence of the ethical
standards of communication.
Know the various ways of becoming an effective
communicator.
Follow the basic guidelines for effective
communicating.
Principles of Communication
1. Know your target audience.
2. Know the purpose of your engagement in communication;
3. know your topic very well;
4. Anticipate objections from your listeners.
5. Present your viewpoints to your listeners well;
6. Achieve credibility with your audience;
Principles of Communication

7. Follow through on what you say;


8. Communicate little at a time;
9. Present pieces of information in various ways;
10. Develop a real and useful ways to get feedback from
the recievers; and
11. Utilized varied multiple communication techniques.
Ethical Standards of Communication
1. Advocate truthfulness, accuracy, honesty, and reason
as essential to the integrity of communication.

2. Endorse freedom of expression, diversity of


perspective, and tolerance of dissent to achieve the
informed and responsible decision making fundamental to a
civil society

3. Strive to understand and respect other communicators


before evaluating and responding to their messages.
4. Promote communication climates of caring and mutual
understanding that respect the unique needs and
characteristics of individual communicators.

5. Promote access to communication resources and


opportunities as necessary to fulfill human potential and
contribute to the well-being of families, communities,
and society.

6. Condemn communication that degrades individuals and


humanity through distortion, intimidation, coercion, and
violence, and through the expression of intolerance and
hatred.
7. Being committed to the courageous expression of
personal convictions in pursuit of fairness and justice.

8. Advocate sharing information, opinions, and feelings


when facing significant choices while also respecting
privacy and confidentiality.

9. Accept responsibility for the short- and long-term


consequences for our own communication and expect the
same of others.
How to be an Effective Communicator?

1. Care about your communication success.


2. Know what you are talking about.
3. Be orhanized.
4. Use language well.
5. Use effective nonverbal symbols.
6. Listen carefully.

Reference: Purposive Communication, Leomar S. Galicia, et al.


Application Questions
1. How would you describe good/effective
communication?
2. What are the greatest challenges to good
communication?
3. How important is listening in communication?
4. What role do facial expressions, gestures and
pauses play in communication?
5. Do you believe that you could benefit from
communication courses? Explain your answer.

You might also like