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Tinder

The document discusses Tinder, including what it is, its unique selling proposition, value proposition, and revenue model. Tinder is a location-based social app that facilitates communication between mutually interested users. It makes most of its revenue from subscriptions that offer extra features and also generates revenue through advertising.

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Maria Hassan
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14 views

Tinder

The document discusses Tinder, including what it is, its unique selling proposition, value proposition, and revenue model. Tinder is a location-based social app that facilitates communication between mutually interested users. It makes most of its revenue from subscriptions that offer extra features and also generates revenue through advertising.

Uploaded by

Maria Hassan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Tinder

Business Canvas Model


Maria Hassan
4128931
MSc. International HRM
This Photo by Unknown author is licensed under CC BY-SA.
What is Tinder
APP?
Tinder is a location-based
social search mobile app (using
Facebook) that facilitates
communication between mutually
interested users, allowing matched
users to chat.
The demographic usage depicts
the popularity of Tinder among
various users age-groups over the
years since its launch, however, it’s
most popular among the young
people.

This Photo by Unknown author is licensed under CC BY.


Tinder USP and
Value Proposition
• Tinder's unique selling proposition
A striking instance is Tinder, a mobile
application designed to make the
dating process as easy as possible.
• Tinder's value proposition:
Tinder Business Model has a unique
selling proposition of connecting
users with strangers which they
wouldn't have normally met, rather
than connecting with people a user
already knew.

This Photo by Unknown author is licensed under CC BY.


Tinder Revenue
Model
• The vast majority of Tinder's
revenue comes from in-app
purchases for Tinder Gold and
Tinder Plus, which offer
additional features to make
using the app more convenient.
It also makes money through
advertising.

This Photo by Unknown author is licensed under CC BY.

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