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Lemon Tree Hotels

Lemon Tree Hotels is a leading hotel chain in India that has grown from 49 rooms in 2004 to over 8,250 rooms in 84 hotels across India and abroad. The company is recognized for its innovative human capital practices and commitment to diversity and inclusion. Lemon Tree aims to mainstream "Opportunity Deprived Indians", including those with physical or intellectual disabilities, into its workforce which currently comprises 17-18% of employees. The company has received over 100 awards for its social impact initiatives and financial performance since inception.

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59 views8 pages

Lemon Tree Hotels

Lemon Tree Hotels is a leading hotel chain in India that has grown from 49 rooms in 2004 to over 8,250 rooms in 84 hotels across India and abroad. The company is recognized for its innovative human capital practices and commitment to diversity and inclusion. Lemon Tree aims to mainstream "Opportunity Deprived Indians", including those with physical or intellectual disabilities, into its workforce which currently comprises 17-18% of employees. The company has received over 100 awards for its social impact initiatives and financial performance since inception.

Uploaded by

Shakeel
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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LEMONTREE HOTELS Shakeel Sheikh

EMBA2023@AIM
BACKGROUND
 2004: First hotel with 49 rooms; 2022: ~8,250 rooms in 84 hotels across 52 destinations, in
India and abroad (Dubai, Bhutan, Nepal), under its various brands (3 stars to 5 starts).
 This award-winning company has been recognized nationally and globally for its
innovative human capital practices.
 Lemon Tree believes that the brand should stand for more than ‘just profit’. In a Lemon
Tree Hotel, these physical, mental or intellectual limitations do not qualify as reason
enough to deprive someone of an opportunity.
 We may be greeted with a person who is deaf or physically handicapped. The restaurant
staff may include persons who have Downs Syndrome, but despite their physical
limitations, work long shifts – and always serve with a smile. The bellboy could be one
who has a hearing impairment and the housekeeping staff could have been an acid attack
victim.
DIVERSITY & INCLUSION
 Approximately 2.2% of the Indian population identifies as disabled, although the true
number is likely much higher. And recruitment platform Equiv.in reports that the
unemployment rate among disabled people is over 70%.
 Lemon Tree has defined the goal as mainstreaming ‘Opportunity Deprived Indians’ i.e.
ODIs into its workforce (currently 17-18 percent of the workforce). ODIs include:
 Physical Disability: Speech and Hearing Impaired (SHI); Orthopedically Handicapped (OH); Acid
Survivors (AS); Going forward, also Visually Impaired (VI), Low Vision (LV);
 Intellectual Disability: Down Syndrome; Autism
 Marginalized sections of society: Below Poverty Line (BPL) individuals; Widowed or
abandoned/battered/destitute/divorced women; Orphans/abandoned girls; Individuals from economically
weak families; Communities who do not get education and employment opportunities easily i.e. North
Eastern States, Bihar, Jharkhand, Chhattisgarh, Orissa, tribal/interior areas of any state, etc.
ACHIEVEMENTS
 More than 100 awards since inception (2004 – 2022)
 2020: Awarded GO-MMT Travelers’ Choice Award.
 2019: Multiple awards, including -
 Investing in People Award during Tourism For Tomorrow Awards 2019 organized by World Travel &
Tourism Council in Seville, Spain.
 Best Differently Abled Friendly Hotel at FICCI Travel & Tourism Excellence Awards 2019.
 Best 3 star Hotel at FICCI Travel & Tourism Excellence Awards 2019.

 Mr. Patu Keswani, Chairman and Managing Director, Lemon Tree Hotels was
felicitated with a Lifetime Achievement Award, for his outstanding contribution to
the hospitality industry on the occasion of the 6th International Hospitality Day 2021
FINANCIALS
PROFIT & LOSS
ACCOUNT OF LEMON
Mar-22 Mar-21 Mar-20 Mar-19 Mar-18 Mar-17 Mar-16 Mar-15 Mar-14 Mar-13
TREE HOTELS LTD. (in
Rs. Cr.)
INCOME                    

TOTAL OPERATING
129.19 79.92 269.58 273.32 231.08 218.43 193.28 188.04 149.77 142.74
REVENUES

Other Income 2.99 4.03 3.67 9.32 7.05 7 3.59 39.39 57.16 4.44

TOTAL REVENUE 132.17 83.94 273.24 282.64 238.13 225.43 196.87 227.43 206.93 147.18

EXPENSES                    

TOTAL EXPENSES 154.78 131.89 232.59 234.19 211.86 217.53 212.81 224.75 190.78 170.36
PROFIT/LOSS BEFORE
-22.61 -53.87 40.65 48.45 26.28 7.9 -15.94 2.68 16.15 -23.18
TAX
TOTAL TAX EXPENSES -6.55 -13.14 8.45 -14.79 4.13 1.29 0.39 1.11 1.87 -2.84

PROFIT/LOSS FOR THE


-16.06 -40.73 32.2 63.24 22.14 6.61 -16.34 -1.04 14.28 -20.34
PERIOD
REFERENCES
 https://www.lemontreehotels.com/about-us.aspx
 https://tbcy.in/lemon-tree-hotels-sustainability-inclusion-diversity

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