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Google &FB

Google and Facebook use artificial intelligence and machine learning to personalize users' experiences and maximize engagement. Google makes hundreds of products like Search, Gmail, YouTube and Android used by billions globally. Facebook owns the largest social network with over 1.7 billion users as well as Instagram and WhatsApp with over a billion each. Both companies analyze users' interactions to improve algorithms and show the most meaningful content to try and keep users engaged on their platforms.

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priyanka sinha
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51 views13 pages

Google &FB

Google and Facebook use artificial intelligence and machine learning to personalize users' experiences and maximize engagement. Google makes hundreds of products like Search, Gmail, YouTube and Android used by billions globally. Facebook owns the largest social network with over 1.7 billion users as well as Instagram and WhatsApp with over a billion each. Both companies analyze users' interactions to improve algorithms and show the most meaningful content to try and keep users engaged on their platforms.

Uploaded by

priyanka sinha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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How

Google and
Facebook
want to win
you over
www.nidmindia.co
Goog le His tory
Google was started by Larry Page and Sergey Brin in
California 'to organize the world’s information and
make it universally accessible and useful.'
How Google is
improving?
The relentless search for better answers continues to
be at the core of everything that Google does.

Today, Google makes hundreds of products used by


billions of people across the globe, from YouTube
and Android to Gmail and, of course, Google
Search.
how we are dependent on google
for every simple needs

For every questions save our important


use of google maps
1 that arise in our 3 5 document & photos
on daily basis to
minds is answered on Google Drive.
reach our destination.
by google search
engine. watch videos talk with Google
2 4 on youtube for 6 Assistant and it does
Most of the
entertainment. lot of our work in
communication work
much easier way.
is done through
gmail.
Drawbacks of
google

Relying on google for every query has led students not to develop their
own thinking and opinions as it is always spoon-feeding them
information.

Whatever we are searching online, every small detail is tracked by Google.


Hence Google is able to know all our secrets that we are searching on the
Internet.
Google want to use this information for their own financial gain but morally
they are no one to breach our privacy.
Humans became too dependent on GPS for navigation, so part of the brain will
no longer remain in use and consequently stops growing.

Google Home is always listening for the phrase, "OK, Google" so it can
take its instructions. The issue is the phrase "always listening. There are
plenty of privacy issues with this type of always-listening technology.
Let's talk about another social
Giant Facebook

Facebook, American online social network service that


is part of the company Meta Platforms.

Facebook was founded in 2004 by Mark Zuckerberg,


Eduardo Saverin, Dustin Moskovitz, and Chris Hughes
, all of whom were students at Harvard University.
Facebook is dominating
the world with just three
apps.
Facebook (Facebook.com) — The largest social network on the planet with over 1.7
billion users. And the Facebook centric products features include Profile, News Feed,
Messenger, Groups, Events, Video, Photos, Search, Pages, and Facebook for
Business.

Instagram (iOS, Android, Windows Mobile) — The most popular photo-sharing


app with over a billion users.

WhatsApp — The most popular messaging app for mobile with over a
billion users and with the new WhatsApp Payments option— Send and
receive money right where you chat.
Facebook products
Facebook.com- is a social media networking site that allows users to
connect with friends, family, co-workers, and others, including
groups of people who share similar interests.

Facebook Marketplace — Marketplace makes it easy to buy and sell in your area.

Facebook Business — Facebook Business gives you the latest news, advertising tips,
best practices and case studies for using Facebook to meet your business goals.
Facebook News — A new place on Facebook for all the news in which you
are interested.

Facebook Blueprint — With more than 90 eLearning courses, Facebook


Blueprint helps one to learn the skills to grow the business.
How Facebook tries to win you
over:
Working on artificial intelligence and machine learning. Part of their work is to
improve the algorithms that connect Facebook users with the most valuable content
for them.

Facebook says Feed “shows you stories that are meaningful and informative.” As
of 2022, the Facebook algorithm figures out what those stories might be using
three main ranking signals:

Who posted it: You’re more likely to see content from sources you interact
with, including friends and businesses.
2. Type of content: If you most often interact with video, you’ll see
more videos. If you engage with photos, you’ll see more photos.

3. Interactions with the post: Feed will prioritize posts with a lot of
engagement, especially from people you interact with a lot.
THANK
YOU
Contact Us:

+91-9611361147

[email protected]

www.nidmindia.com

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