Unit 9 Import Export
Unit 9 Import Export
After three years travelling around Asia as head of BARCO's activities in the region, Joost
Verbrugge is convinced that India is one of the most exciting long term market opportunities
in the world and one of the most complex. Expansion in India has taken place at the same
time as a shift in BARCO's strategic focus, and its emergence as one of Belgium's fastest-
growing companies. Although India has made efforts to open its economy in recent years, Mr.
Verbrugge says it remains more closed than other fast-growing markets such as China when it
comes to bureaucracy, import duties and tax barriers. Although India is welcoming to
foreigners, Mr. Verbrugge says there are also cultural hurdles which can initially be deceptive.
These practical and cultural complexities were largely behind BARCO's decision to set up its
own sales office in the subcontinent. 'Much more is needed than just having an agent with a
fax and a phone. You have to understand the marketplace, how Indian business works. But the
opportunities presented by India outweigh any disadvantages.
THE INVOICE AND BILL OF LADING
The bill of lading is a dated document in which the carrier declares that he
has received certain goods, to carry them to an indicated place of
destination and to deliver them there to an indicated person, as well as the
terms under which the delivery will take place.
Compound adjectives are adjectives that consist of two or more words but
function like a single adjective, which is to describe a noun. It is often known
as a "hyphenated adjective" because in writing, the vocabulary that makes up
a compound adjective must be connected with "hyphen" or a hyphen to avoid
ambiguous understanding. Not only that, it also serves to indicate that the
collection of words acts as a single idea or concept.
Language Fokus
example:
• He will have been running on the treadmill for one hour tomorrow.
• We will have been basking in the afternoon sun for the whole
winter.
• I will have been touring the Australian terrains since next year.
Skill Focus 16
DESCRIBING TRENDS,
GRAPHS AND CHANGES
In business and everyday English, sometimes have to
describe changes in trends (movement or tendency),
graphs, and diagrams. In the business context, may
have to describe trends in reports, meetings, and
presentations.
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BASED ON THIS DIAGRAM