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Hul PPT Mba-1

This document provides an overview of Hindustan Unilever Limited (HUL), India's largest fast-moving consumer goods company. It details that HUL was incorporated in 1933 and is headquartered in Mumbai. It has over 21,000 employees and revenue of Rs. 52,704 crore. HUL's mission is to help people feel good, look good and get more out of life through their consumer products. The document outlines HUL's product categories and organizational structure.

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Yashi Jain
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671 views14 pages

Hul PPT Mba-1

This document provides an overview of Hindustan Unilever Limited (HUL), India's largest fast-moving consumer goods company. It details that HUL was incorporated in 1933 and is headquartered in Mumbai. It has over 21,000 employees and revenue of Rs. 52,704 crore. HUL's mission is to help people feel good, look good and get more out of life through their consumer products. The document outlines HUL's product categories and organizational structure.

Uploaded by

Yashi Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Presentation brought to you

by:
YASHI JAIN
TANVI JAIN
MEGHA RAJ
OM VERMA
MOHD. FARHAN KHAN
OVERVIEW OF THE COMPANY
 INCORPORATED: 1933
 INDUSTRY: CONSUMER GOODS
 HEADQUARTER: MUMBAI, MAHARASHTRA
 KEY PEOPLE: SANJIV MEHTA (Chairman,CEO,MD)
 TYPE: PUBLIC
 NUMBER OF EMPLOYEES: 21,000 (2000)
 REVENUE: Rs. 52,704 Crore [US$6.6 Billion]
(2022)
 PARENT: UNILEVER PLC (61.90%)
 PRODUCTS: FOODS, CLEANING AGENTS,
PERSONAL CARE, SKIN-CARE &
WATER PURIFIERS
INTRODUCTION
 With nearly 90 years of heritage in India, Hindustan Unilever
Limited (HUL) is India’s largest “Fast-Moving Consumer Goods”
(FMCG) company.
 It is owned by the British-Dutch company “UNILEVER” & has
about 61.90% majority stake in HUL.
 On any given day, nine out of ten Indian households use one or
more of HUL brands.
 Forbes rated HUL as the most innovative company in India and
#8 globally.
 Its products include foods, beverages, cleaning agents,
personal care products, water purifiers and other fast-moving
consumer goods.
HISTORY & ESTABLISHMENT
 In the summer of 1888, visitors to the Kolkata harbour noticed
crates full of Sunlight soap bars, embossed with the words
“Made in England by Lever Brothers”. With it, began an era of
marketing branded Fast-Moving Consumer Goods (FMCG).
 HUL was established as “Hindustan Vanaspati Manufacturing
Co.” in 1931.
 In 1956, Hindustan Vanaspati Manufacturing Co. merged with
“Lever Brothers India Limited” (Started in 1933 by Lever
Brothers) and “United Traders Limited” (Started in 1935) and
was renamed as “Hindustan Lever Limited”.
 The company was renamed in June 2007 as “Hindustan
Unilever Limited” (HUL).
MISSION OF HUL
 Our aim is to drive positive change through our brands.

 HUL works to create a better future every day and helps


people feel good, look good and get more out of life with
brands and services that are good for them and good for
others.

 To add VITALITY to life.

 To transform the systems that hold individuals back by


advocating new policies, laws and social norms that will
promote health, wellbeing and greater inclusion for all
members of society.
VISION OF HUL
HUL’S PRODUCTS !!!
FINANCIAL RECORDS
 Hindustan Unilever Limited (HUL) is a subsidiary of Unilever,
one of the world's leading suppliers of Food, Home Care,
Personal Care and Refreshment products with sales in over
190 countries.

 Surf Excel, which touched ₹3,000 crore in annual sales last


fiscal year, is the biggest brand in HUL's stable.

 The net profit of HUL stood at Rs 88,870 m in FY22, which was


up 11.1% compared to Rs 80,000 m reported in FY21.
ORGANIZATIONAL STRUCTURE OF
HUL
Chairman

Director Director Director Director Director HR


Finance Marketing Exports Research Technical

Director, Legal Director Director Director Director


& Secretarial Beverages Personal Detergent ICFD
MARKETING STRATEGY OF HUL
 HUL uses a mix of demographic, geographic and psychographic
segmentation variables to address the changing needs of the
customers.
 It uses differentiating targeting strategies to make the products
available to the customer accordingly as per their choice.
 HUL uses Market Penetration as its Primary Strategy.
 In this intensive strategy, the company increases its sales
volume to improve revenues and corresponding business
growth. For example, in the home care market, Unilever
aggressively sells its products in current markets, such as the
United States and Canada.
THANK
YOU

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