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Chap.2 - Inside Reading 2

This document discusses branding and business vocabulary. It introduces key terms related to branding such as brand, label, register, theme, corporation, medium, finance, and presume. The main reading skill highlighted is finding the main idea. Additional vocabulary is also defined, including revenue, symbol, consumer, equate, create, contradictory, and subsidy. The document is about understanding vocabulary in the context of business and branding.

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Phương Hoàng
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104 views

Chap.2 - Inside Reading 2

This document discusses branding and business vocabulary. It introduces key terms related to branding such as brand, label, register, theme, corporation, medium, finance, and presume. The main reading skill highlighted is finding the main idea. Additional vocabulary is also defined, including revenue, symbol, consumer, equate, create, contradictory, and subsidy. The document is about understanding vocabulary in the context of business and branding.

Uploaded by

Phương Hoàng
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Unit 2: The Business of Branding

Vocabulary in Context

revenue (n): receives from its business: thu nhập -> revenues (pl): Tổng thu nhập

symbol (of st ) (n): a person, an object, an event, ect. that represents a more general quality or situation: biểu tượng

convert st (into st) (v): to change or make st change from one form, purpose, system, etc. to another: đổi; biến đổi

consumer (n): a person who buys goods or uses services: người tiêu dùng -> consumption (n) -> consume (v)

equate st (with st) (v): to think that st is the same as st else or is as important: coi như ngang nhau; đánh đồng

brand (n): a type of product made by a company: nhãn (hàng hóa) -> brand (v): đóng nhãn (hàng hóa)

create st (v): to make st happen or exist: tạo ra; tạo nên

label (n): a piece of paper, etc. that is attached to st and that gives information abt it: nhãn; nhãn hiệu = tag, ticket

register (v): to show or express a feeling: biểu lộ; ghi nhận -> register with (v): để ý (về người)

theme (n): the subject or the main idea in a talk, piece of writing or work of art: đềi tài; chủ đề

contradictory (a): containing or showing a contradiction: mâu thuẩn; trái ngược = conflicting

corporation (n) (abbr. Corp.): a large business company: công ty kinh doanh

medium (n) -> media (pl): a way of communicating etc.to people: phương tiện truyền đạt

finance (v): to provide money for a project: cấp tiền cho; tài trợ = fund (v)

presume (v): to suppose that st is true, although you do not have actual proof: cho là; coi như là = assume (v)
Unit 2: The Business of Branding

Reading Skill
Finding the main idea
Unit1: Going Underground

Vocabulary Activities

•medium (a) : trung bình, trung, vừa


•medium (n): phương tiện truyền đạt -> (số nhiều): media

•subsidize (v) : trợ cấp, bao cấp


•subsidy (n): tiền trợ cấp
Unit1: Going Underground

Vocabulary Activities

•convert to/into : đổi; biến đổi


•equate with: coi như ngang nhau; đánh đồng

•register with : để ý tới ( về người)

•finance by/with: cấp tiền cho; bỏ vốn; tài trợ = fund (v)
Unit 2: The Business of Branding

Reading Skill
Finding Details
Unit 2: The Business of Branding

Reading Skill
Unit1: Going Underground
Unit1: Going Underground
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