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CourseIntroduce ST MAS202

This document provides an introduction to an applied statistics course for business. The 3 main points are: 1) Statistics is an important macro-management tool that provides objective and accurate information for assessment, forecasting, and strategic planning. It plays an indispensable role in scientific research. 2) The course will teach basic statistical techniques like data collection, organization, analysis, probability, sampling, hypothesis testing, and regression to analyze business problems regarding audits, product design, sales forecasting, and price/promotion effects. 3) The objectives are for students to learn how to construct and interpret various statistical analyses, measures, intervals, and tests using tools like Excel and R in order to solve real-world business questions

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(FU HCM) Trần Thanh Hiệp
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68 views

CourseIntroduce ST MAS202

This document provides an introduction to an applied statistics course for business. The 3 main points are: 1) Statistics is an important macro-management tool that provides objective and accurate information for assessment, forecasting, and strategic planning. It plays an indispensable role in scientific research. 2) The course will teach basic statistical techniques like data collection, organization, analysis, probability, sampling, hypothesis testing, and regression to analyze business problems regarding audits, product design, sales forecasting, and price/promotion effects. 3) The objectives are for students to learn how to construct and interpret various statistical analyses, measures, intervals, and tests using tools like Excel and R in order to solve real-world business questions

Uploaded by

(FU HCM) Trần Thanh Hiệp
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 12

Introduction to Applied

Statistics for Business

1
Why do we study
Statistics and Data Proce Applied
Statistics for Business?
 Statistics is one of the macro-management tools is
important, provide truthful statistical information,
objectivity, accuracy, completeness, timeliness in the
assessment, forecasting, strategic planning policies and
development planning.
 Statistical Science plays an extremely important role, a role
is indispensable in any scientific research, especially
experimental science like medicine, biology, agriculture,
chemical, and even sociology.
2
Why do we study Applied
Statistics for Business?
 Could you use statistical inference techniques to reach conclusions about
the population of all records from a relatively small sample collected during
an audit?
 What decision-making methods can you use to decide if product packaging
needs to be adjusted? How could you be certain that the sample size is
large enough to give you the information you need?
 How would you determine if varying the locations had an effect on sales?
To what extent does the location of products in a store affect sales?
 How can you use statistics so that you can forecast the annual sales of a
proposed store?
 How can you determine the effect that price and in-store promotional
expenses (special in-store coupons, signs, and displays as well as the cost
of free samples) will have on sales?
 How can you extend the linear regression methods to incorporate the
effects of price and promotion into the same model? How can you use this
model to improve the success? 3
Objectives: Knowledge

• Basic ideas and techniques of collecting, describing and


analyzing data.
• Basic probability rules and characteristics of discrete and
continuous probability distributions.
• Applications of correlation methods, analysis of variance,
dispersion, sampling, quality control, reliability, and
mathematical models.
• Concepts of confidence interval and hypothesis testing
for population parameters.
4
Objectives: Skills

 Construct and interpret basic data visualization techniques, such as


frequency distributions, bar charts, histograms, box plots, scatter
plots and time series.
 Compute and evaluate measures of central tendency and dispersion
including means, medians and modes; and variance, standard
deviations.
 Construct and interpret confidence intervals.
 Estimate and test hypothesis for population parameters and draw
inferences.
 Perform and interpret a correlation and regression analysis.
 Read and analyze statistical software output.
5
Prerequisites
 Completed EN051 or obtained 500+ TOEFL
equivalent international certificates

6
Materials

 Text book: Statistics for Business.


 Author: Mark L. Berenson, David M. Levine, Kathryn A.
Szabat, David F. Stephan; Publisher: Pearson , 14th edition
 Extra activities on LMS (http://lms-
undergrad.fpt.edu.vn)
 Tools:
 Microsoft Excel.
 Calculator (Casio 500ES, 570MS, …)
 R, MINITAB, SAS, STATDISK, SPSS,…

7
Course Contents
1. Chapter 1 – Defining and collecting data
2. Chapter 2 – Organizing and Visualizing variables
3. Chapter 3 – Numerical descriptive measure
4. Chapter 4 – Basic probability
5. Chapter 5 – Discrete probability distribution
6. Chapter 6 – The normal distribution and other continuous
distributions
7. Chapter 7 – Sampling distribution
8. Chapter 8 – Confidence interval estimation
9. Chapter 9 – Fundamental of hypothesis testing one-sample tests
10. Chapter 10 – Two-sample tests
11. Chapter 11 – Analysis of Variance
12. Chapter 13 – Simple Linear Regression
13. Chapter 14 – Introduction to multiple regression 8
Course plan

Please see the course Plan on LMS

9
Evaluation Strategy
 Must attend more than 80% of contact hours
(if not, not allow to take exam).
 On going Test 7 Quiz (Q)

 Final Examination score (FE) 30%

 Total score =20%(E)+ 15%(G) + 14%(H)+21%(Q)+30%(FE)


 Pass:
Every on-going assessment component > 0
Total score ≥ 5 and
Final Examination score ≥ 4 (of 10)
 Retake only the Final Exam when not passed
10
Course Rules
 How to conduct
 Prepare content of the next session at home
 Explain and understand new concepts and key points
 Discussion/ Lab/ Do exercises, tests, assignment
 Communication
 Interchange by FU-HCM LMS, Forum
 Free to question and answer

 Fairly, active, be yourself and friendly

 Others
 Humor but be focused

 Off phone

 Use laptops under teacher’s instruction only for learning

activities

11
QA
&

12

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