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Digital Marketing

Digital marketing refers to marketing using electronic devices and online channels to promote products and measure impact. It includes online video, display ads, search engine marketing, social media ads and posts. Content marketing develops useful content like blogs and videos to convey expertise. Search engine optimization improves website visibility in search engines. Social media marketing engages people online to highlight brands. Affiliate marketing pays promoters for sales they help generate. Email marketing shares products and sales with contact lists.

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53 views13 pages

Digital Marketing

Digital marketing refers to marketing using electronic devices and online channels to promote products and measure impact. It includes online video, display ads, search engine marketing, social media ads and posts. Content marketing develops useful content like blogs and videos to convey expertise. Search engine optimization improves website visibility in search engines. Social media marketing engages people online to highlight brands. Affiliate marketing pays promoters for sales they help generate. Email marketing shares products and sales with contact lists.

Uploaded by

Abhishek
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introduction
Digital Marketing

Any marketing that uses electronic devices


and can be used by marketing specialists to
convey promotional messaging and measure
its impact through your customer journey. In
practice, digital marketing typically refers to
marketing campaigns that appear on a
computer, phone, tablet, or other device. It can
take many forms, including online
video, display ads, search engine marketing,
paid social ads and social media posts. Digital
marketing is often compared to “traditional
marketing” such as magazine ads, billboards,
and direct mail.

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Content marketing
• Content marketing is the development and
distribution of relevant, useful content—
blogs, newsletters, white papers, social media
posts, emails, videos, and the like—to current
and potential customers. When it’s done right,
this content conveys expertise and makes it
clear that a company values the people to whom
it sells.

• The quality of your content is a key


component of an optimized page. As a
result, SEO is a major factor in content
marketing, a strategy based on the
distribution of relevant and valuable
content to a target audience.

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Search Engine Optimization (SEO)

• SEO stands for “search engine optimization.” In


simple terms, it means the process of improving
your site to increase its visibility when people
search for products or services related to your
business in Google, Bing, and other search
engines. The better visibility your pages have in
search results, the more likely you are to garner
attention and attract prospective and existing
customers to your business.

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Social Media Marketing
• Social media marketing means driving traffic and brand awareness by engaging
people in discussion online. You can use social media marketing to highlight your
brand, products, services, culture, and more. With billions of people spending their
time engaging on social media platforms, focusing on social media marketing can
be worthwhile.

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Affiliate marketing

• Affiliate marketing is a digital


marketing tactic that lets someone
make money by promoting another
person's business. You could be
either the promoter or the business
who works with the promoter, but
the process is the same in either
case.
• It works using a revenue sharing
model. If you're the affiliate, you get
a commission every time someone
purchases the item that you promote.
If you're the merchant, you pay the
affiliate for every sale they help you
make.
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EMAIL MARKETING

• Email marketing is a direct marketing channel that


lets businesses share new products, sales, and updates
with customers on their contact list. Its high ROI makes
it crucial to most businesses’ overall inbound strategy.

• Modern email marketing has moved away from one-


size-fits-all mass mailings and instead focuses on
consent, segmentation, and personalization. This may
sound time-consuming, but marketing automation
handles most of the heavy lifting for you. In the long
run, a well-designed email marketing strategy not only
drives sales, but helps build a community around your
brand.
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DICS INNOVATIVES (best institute for digital
marketing in Pitampura)

DICS Computer Education is a well esteem


organization in the field of IT Training which
provides preliminaries in PHP, Java, .NET,
DOEACC Courses, Digital Marketing,
Website Designing, Graphics Designing,
Computer Course Training, MCSE, CCNA,
Computerized Financial Accounting courses.

2nd floor, 20, 352, opp. Gulab Sweets,


Kapil Vihar, Pitam Pura, Delhi, 110034
Call Us: +91-9711079947
Call Us: +91-9891045405
[email protected]

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