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Zomato

Zomato is an Indian food delivery startup established in 2008 that provides information on restaurants, their menus and user reviews. It offers food delivery and grocery delivery services. The document discusses analyzing Zomato's external and internal contexts, identifying objectives like increasing website bookings by 5% in 6 months. It proposes strategies like email marketing, tutorials and quicker reservations. Action plans and methods for evaluating results are presented, including reviewing scope, specifications, budget, client and team satisfaction.

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caner türker
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242 views15 pages

Zomato

Zomato is an Indian food delivery startup established in 2008 that provides information on restaurants, their menus and user reviews. It offers food delivery and grocery delivery services. The document discusses analyzing Zomato's external and internal contexts, identifying objectives like increasing website bookings by 5% in 6 months. It proposes strategies like email marketing, tutorials and quicker reservations. Action plans and methods for evaluating results are presented, including reviewing scope, specifications, budget, client and team satisfaction.

Uploaded by

caner türker
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ZOMATO

Better food for more people


INTRODUCTION

● Indian food delivery startup since 2018


● Provides information, menus and user - reviews of
restaurants
● Food delivery
● Grocery delivery
EXTERNAL CONTEXT ANALYSIS -
Immersion
● Increase the number of customers
● Helps for gaining time
● Place advantage
● Provides work
● Community service
EXTERNAL CONTEXT ANALYSIS -
benchmarking
INTERNAL CONTEXT ANALYSIS – onion
diagram
INTERNAL CONTEXT ANALYSIS – experience
map
SWOT
BUYER PERSONA
BUYER PERSONA
OBJECTIVES

● Increase website ● 100 reviews written


bookings by 5% in 6 on the website each month
months.
CONTENT STRATEGY
STRATEGY OF THE CHOSEN
DIGITAL CHANNEL

● Email marketing – newsletter


● Tutorials about new tools
● Quicker reservation – button at
homepage
ACTION PLANS
RESULTS EVALUATION

● Review the Scope of the Project


● Evaluate the Project Specifications
● Analyze the Project Budget
● Review Client Satisfaction
● Review Internal Growth and Team Satisfaction
THANK YOU FOR YOUR
ATTENTION

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