KERALA METALS & MINERALS Ltd..

SWOT ANALYSIS

KMML5.
 KMML was established by a pvt.

Entrepreneur in 1932  Located at Chavara in Kollam.  It is the pioneers in the field of mineral sand industry in India.  It is an ISO 9002 certified co..  It is the only company in India which produce Rutile grade Titanium Dioxide.

HISTORY..
 Started as a pvt co in 1932  In 1956 it was taken over by state gvt and

placed under the control of Industries Dept.  It was converted as a limited co. in 1972.  From 1984 to 1991 KMML faced many technical problems.  In 1991 with the wholehearted support of the work force KMML wiped out the entire accumulated loss.

Objective of KMML
 Optimum utilization of mineral wealth found

along the sea coast of Kollam-Alappuzha District  To manufacture value added product like Titanium Dioxide and Titanium Metal through Chloride Route Technology.  Large scale generation of employment in the state.  Overall growth & development of the local area in the particular and the state in general.  Technical Collaboration

Mission & vision

Contd
 To develop adequate supply for the

services and utility of the mineral based industries.  To create awareness about corporate social responsibilities for chemical industries in the state.  To become the leader in controlling Green House Gas & Emissions so as to promote concept of Green Earth.

SWOT Analysis

STRENGTH
 KMML is the only company in India produce

Rutile grade Titanium Dioxide  Raw materials are found in near by areas.  Constant up gradation of technology.  Availability of cheap and best quality raw materials  The only plant in India having the entire product rage under one roof  KMML is a profit making public sector undertaking with a total capital investment by the Government of Kerala.  The proximity of infrastructure facility

Contd...
 KMML is the only public sector company

which has earned a maximum foreign currency among the chemical factories of public sector undertaking in the state.  Technology perfected by internal research & development efforts.  Technological collaborations with the Russian mining company ROSSBORN for the production of Titanium Sponge.

Weakness

 Poor quality power and lack of captive power

generation facility.  The internal control procedure are not commensurate to the size of the company.  Lack of sufficient land for expansion projects  Lack of land for storing or disposal of hazardous waste.

Contd
 Political interference on company s day to

day affairs impairing corporate governance and professional management.  Weight variation due to atmosphere effect on the package product.

OPPORTUNITIES
 More sales realization in domestic as well as

foreign market.  As there is low competition in this sector, It will be easy to be a market leader  Steady growth of user industries like paints, plastics, cosmetics and ink.  Faster growth rate of market in Asian countries where manufacturing facilities are limited.

Contd...
 Unexplored value addition sector like

Titanium Metal, Zirconium compound.  Kerala State being made better known to the outside world with the expansion of tourism and infrastructure technical sectors.  Technical collaboration with ISRO in Titanium Metal production.

Threats
 Lower sales realization giants like Dupont,

Kers-Mc Gee Ishihara and Crystal.  Duplication chances by stockiest.  Existing infrastructure is very old and is need to be replaced.  Policy change of the State and Central Government regarding sand mining may affect the production.  Mining policy of Central and State Government can allow small time centrants to the sector.

Conclusion
 KMML has always been responsive to social

and environmental causes.  Initiatives taken by KMML have made a significant change to the area and its people.  KMML is always standing as a role model for the new investors coming to our state.