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Communication Models

The document describes three communication models: 1) Linear communication is a one-way process where the receiver cannot respond. The Shannon-Weaver model is an example. 2) Interactive communication is two-way, with the receiver providing feedback to the sender. Schramm's model added feedback. 3) Transactional communication is a circular process where communicators actively exchange information and reactions, taking turns as sender and receiver and providing open feedback.

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ronaliza c. cerdenola
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37 views

Communication Models

The document describes three communication models: 1) Linear communication is a one-way process where the receiver cannot respond. The Shannon-Weaver model is an example. 2) Interactive communication is two-way, with the receiver providing feedback to the sender. Schramm's model added feedback. 3) Transactional communication is a circular process where communicators actively exchange information and reactions, taking turns as sender and receiver and providing open feedback.

Uploaded by

ronaliza c. cerdenola
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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COMMUNICATION

MODELS
A. Linear Communication- one way, focusing on the
transmission of a message to a receiver who never responds
or has no way of responding to the information
An example of linear type of communication is the Shannon-Weaver model ( 1949 ). It is
also considered as the mother of all communication models. It has one-way process
starting from a source ( producer of message ); passing through a channel ( signals
adapted transmission ) which may at times be interrupted by noise ( barrier ) to a receiver
( decoder of message from the signal. The process stops after the message has arrived at
its
destination.
B.Interactive
Interactive approach is a two-way communication process where a response is given after a
message is sent. The recipient of the action intentionally or unintentionally gives a feedback
associated with the information received.
Schramm (1954 ) visualized the process of communication as an
exchange of thoughts and ideas. Feedback was added in this model.
The recipient of the message decodes it and creates a feedback
based on his understanding of the information and vice versa.
C. Transactional Communication Model
The Transaction model shows a circular process of interaction between the persons involved in the
communication, with each one actively participating and sharing ideas with one another. They are the
communicators actively exchanging information and reaction. Feedback is given freely and deliberately
to one another to all participating members in the communication transaction. The sender and receiver
may simultaneously exchange roles as communicators.
TYPES OF
COMMUNICATION BASED
ON PURPOSE AND STYLE
TYPES OF COMMUNICATION
VERBAL COMMUNICATION NON-VERBAL COMMUNICATION
(Words and Letters) (Gestures)
a. Oral Communication - a. Appearance – clothing & looks
spoken
b. Written Communication – b. Body Language –
use of pen and paper Fidgeting, gestures, expressions,
mannerisms
c. Sounds – tone, pace, volume
TYPES OF COMMUNICATION
Takes place in professional
1. Formal Communication settings.
Emphasis on grammar and
correct pronunciation.
Most common form of
communication.
2. Informal Communication Takes place in our daily
interaction with others.
It does not require accurate
structure.

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