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UNit 1-EH - B

The document outlines the course outcomes and syllabus for the course "114 - Enterprise Analysis - Desk Research". The course aims to help students describe, summarize, demonstrate, analyze, evaluate, and imagine various dimensions of real world business organizations through desk research. The syllabus covers topics like enterprise history, organization structure, markets, financial performance, governance, and future plans. Formative assessment includes individual and group assignments analyzing specific companies to assess achievement of course outcomes.

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56 views14 pages

UNit 1-EH - B

The document outlines the course outcomes and syllabus for the course "114 - Enterprise Analysis - Desk Research". The course aims to help students describe, summarize, demonstrate, analyze, evaluate, and imagine various dimensions of real world business organizations through desk research. The syllabus covers topics like enterprise history, organization structure, markets, financial performance, governance, and future plans. Formative assessment includes individual and group assignments analyzing specific companies to assess achievement of course outcomes.

Uploaded by

anuradhakampli
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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114: Enterprise

Analysis –
Desk Research
(GE-IL- 50 Marks- 2 credits)
Course Outcomes : 114 - Enterprise Analysis - Desk Research
CO# COGNITIVE COURSE OUTCOMES
ABILITIES
CO114.1 REMEMBERING DESCRIBE the key historical, organizational, market related, financial,
governance, leadership and social responsibility dimensions of a real world
business organization.
CO114.2 UNDERSTANDING SUMMARIZE the regional, national and global footprint of a real world business
organization

CO114.3 APPLYING DEMONSTRATE the use of secondary – offline and online resources to profile a
real world business organization.

CO114.4 ANALYSING ANALYSE, using tables and charts, the trends in market standing and financial
performance of a real world business organization over the last 5 years.

CO114.5 EVALUATING COMPOSE a succinct summary of future plans of a real world business
organization the company website, shareholders reports and other information
available in the public domain
CO114.6 CREATING IMAGINE the key challenges and opportunities for a real world business
organization in the immediate future (1 to 3 years).
Syllabus : 114 - Enterprise Analysis - Desk Research
• 1. Enterprise History & Background: Establishment, Original & Current Promoters, Business Group or Business Family to
which it belongs, Vision-Mission-Philosophy – Values-Quality Policy, Brief profiles of the Chairman, CEO, MD, Members of
Board of Directors along with their career highlights CSR Initiatives, Technical and other collaborations if any, Recent
Mergers and Acquisitions, if any.
• 2. Organization : Organization Structure, Geographical (domestic and global) foot print – at the time of inception and spread
over the years, company’s current head quarter worldwide as well as head quarter / corporate office in India,
Manufacturing /Service locations Indian and major worldwide, Certifications if any - ISO / EMS / FDA / CMMI , etc. Online
presence. Initiatives towards gender diversity, Initiatives towards social inclusion, Initiatives towards environment
conservation. Current Talent needs. Key highlights of the company’s website. (6)
• 3. Markets: Major Customers, customer segments, Products, Product lines, Major Brands, Market Share – nationally, region
wise, product wise, Advertising Agency, Advertising Punch Line/Slogan, Logo, Key Alliances in the past 5 years & impact.
Mergers & Acquisitions, if any. Technological developments. Dirsuptive innovations affecting the organization. Labour
unrest if any – reasons thereof and impact. Emerging potential competition through first generation entrepreneurs or global /
local players. (6)
• 4. Financials: Data to be studied, tabulated, graphically depicted, analyzed and presented for last 5 years for the Revenues,
Profitability, Market Capitalization, Segmented Revenues, Auditors. Listing status & Scrip Codes – BSE and NSE, Global
Listings on International Stock Markets, Share Price Face Value, Current Market Value, Annual High Low Figures, P/E Ratio,
Shareholding Pattern. (6)
• 5. Governance: Philosophy, Action taken by SEBI if any, Involvement in Scams, Insider Trading Issues, Standard & Poor’s
Corporate Governance Scores, CRISIL Rating. Major Awards and Achievements of the Organization in the last 5 years.
Forward looking statements of the top management. (6)
Establishment
• Establishment commonly refers to the official start or founding of something, such as a law,
business, or other organization, For Ex. It has been 200 years since the establishment of this great nation. 
• It is the noun form of the verb establish, which has many meanings but most commonly means to
find, institute, or bring into being.
• Things that have been established are called establishments, especially businesses, For Ex. I try to buy
from local establishments whenever possible. 
• The establishment is also used more specifically to refer collectively to the existing power structure
in a society and its dominant institutions.
An establishment can be:
• A factory where goods are made.
• An assembly facility where goods are put
together, such as an auto assembly plant.
• A warehouse where goods are stored before
they're shipped or sold.
• A retail store where goods are sold.
• An office where services are performed for
compensation.
Main Types Of Business Entities In India:

Public Limited Company


Private Limited Company
Joint-Venture Company
Partnership Firm
One Person Company
Sole Proprietorship
Branch Office
Non-Government Organization (NGO)
What is a company’s history?
• Company history is a record of pivotal moments in your business from its origins to
the present day. It organizes milestones, accomplishments, and the work of
influential figures into a cohesive narrative.
•  Your corporate history is built on facts, but the way you present it can bring your
company’s strengths, leadership, culture, and values to the forefront.
VISION & MISSION
• Vision
• To create a centre of academic excellence in the field of Management and IT Education with the
purpose of fulfilling the industry requirements through holistic development of the future
performers, who are also good human beings, and possess the right knowledge, skill sets &
attitude towards their work and life.
• Mission
• To promote a learning environment that welcomes and honours men & women from diverse
cultures for involving themselves in intellectual inquisitiveness, explore knowledge dimensions for
future application in industry, business and life. To develop managers and entrepreneurs in the
field of management and IT, who can serve as engines of national and global economic growth &
innovation. To foster strategic alliances with industry for research and its application. To inculcate
the ethical, social and moral values in all our stakeholders which is the basis of humane social
order.
Details of Formative Assessment : 114 EADR
Formative Mode Type Issue Sub. Date Marks COs
Date

1 Home Assignment Individual 18/01/23 25/01/23 30 1,2 3


(Handwritten)

2 Industry/ Company Analysis Group 20/01/23 25/01/23, 30 4,5,6


(Presentation and Report) (email) ongoing

Total 60
CCE 1 : Reliance Industries (Individual Assignment)

• Establishment and History


• Vision & Mission Statement
• Organizational Hierarchy.
• Brief Profile of Founder, Chairmen, CEO, Board Members.
• Summary of businesses of RI (Mergers and acquisitions)
• RI domestic and international presence.
• SWOT Analysis of RI

• Guidelines:
• It should be Handwritten, Mention you name, roll no and class on Front page.
Formative Assessment 1 :
AV of Reliance Industries
Thank You

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