U1 - Introduction To Human Capital Development
U1 - Introduction To Human Capital Development
• In other words, as the economy has developed the concept of human capital has
also broadened to include a greater variety of skills and traits of capital.
• Since the 1960s/70s, human capital has become a more popular economic
concept as the emerging ‘knowledge economy‘ makes greater use of a wider
range of human capital.
How to increase human capital
• “Although it is obvious that people acquire useful skills and knowledge, it is not obvious that these skills
and knowledge are a form of capital, that this capital is in substantial part a product of deliberate
investment”
• Gary Becker “Human Capital” (1964) In his view, human capital, is determined by education, training,
medical treatment, and is effectively a means of production. Increased human capital explains the
differential of income for graduates. Human capital is also important for influencing rates of economic
growth.
• Howard Gardener – different types of human capital. Gardener emphasised the different types of
human capital. One could increase education, but be a poor manager. A successful entrepreneur may
have no education. Human capital is not unidimensional.
• Schultz/Nelson-Phelps – ability to adapt. Human capital should be looked at from the ability to adapt.
Can workers adapt to a changing labour market? A labour market which is shifting from full-time manual
work in manufacturing to flexible work in the service sector.
Competitive Strategy
• Competitive strategy is a long-term action plan of a company which is directed to gain
competitive advantage over its rivals after evaluating their strengths, weaknesses,
opportunities and threats in the industry and compare it with your own.
• The fundamental basis of above average profitability in the long run is sustainable
competitive advantage.
• There are two basic types of competitive advantage a firm can possess: low cost or
differentiation. The two basic types of competitive advantage combined with the scope of
activities for which a firm seeks to achieve them, lead to three generic strategies for achieving
above average performance in an industry: cost leadership, differentiation, and focus.
• The focus strategy has two variants, cost focus and differentiation focus.
Cost Leadership
• In cost leadership, a firm sets out to become the low
cost producer in its industry
• The sources of cost advantage are varied and depend
on the structure of the industry. They may include the
pursuit of economies of scale, proprietary technology,
preferential access to raw materials and other factors.
• A low cost producer must find and exploit all sources of
cost advantage. if a firm can achieve and sustain
overall cost leadership, then it will be an above average
performer in its industry, provided it can command
prices at or near the industry average.
Differentiation
• In a differentiation strategy a firm seeks to be
unique in its industry along some dimensions
that are widely valued by buyers.
• It selects one or more attributes that many
buyers in an industry perceive as important,
and uniquely positions itself to meet those
needs. It is rewarded for its uniqueness with a
premium price.
Focus
• Situation factors
• Stakeholder interests
• HRM policy choices
• HR outcomes
• Long-term consequences
• Feedback loop through which the output flow directly
into the organisation and to the stakeholders
Resource Based theory