Principle of Effective Speech Writing and Delivery: Oral Communication Module 3
Principle of Effective Speech Writing and Delivery: Oral Communication Module 3
SPEECH W R I T I NG A N D
DELIVERY
M UNIC AT ION MOD UL E 3
ORAL COM
WHAT IS IT
A good speech requires days or even weeks of preparation depending on the
topic and the availability of materials needed. While many are expert enough to
compose their speech a night before they deliver it, seldom that it became very
successful for a beginner writer. For this reason, careful planning is important
to
come up with a well-written speech.
When planning for writing your speech, you should consider the following
principles:
1. AUDIENCE PROFILE
Knowing your audience specifically their general age, gender,
educational level, religion, language, culture and group membership is
one of the most important aspects in developing your speech. Basically,
this is done so that you can tailor-fit your speech content and delivery
to your audience.
Analyzing your audience will help you discover the information you can
use to build a connection between you and members of your audience.
2. LOGICAL ORGANIZATION
Once you have already analyzed your target audience, the next part is to organize your
speech manuscript. The logical organization or arrangement of thoughts when it comes to
speech writing can be defined as all aspects of your writing that help the reader move
smoothly from one sentence to the next, and from one paragraph to another. Thus, carefully
planning the content of your speech is also necessary.
The written speech has three parts: the introduction, body and conclusion. The role of
introduction and conclusion is mostly similar in many speeches, that is, the introduction
presents the main idea of your speech, while the conclusion reiterates the main idea. The
body offers definitions, examples, or any information that can help you convey your intent
and clarify the main concept of your speech.
THE INTRODUCTION
The introduction is the most crucial part of the speech. It is generally
only 10 to 15 percent of the time the speaker spends speaking.
According to Wrench (2012), a good introduction serves five
functions: (1) you should be able to gain audience attention and
interest, (2), it states the purpose of your speech, (3) it establishes
your credibility, (4) it should provide reasons for your audience to
listen and (5) your introduction should preview the main idea of your
speech
THE BODY
The body of the speech is the core part of the
speech that addresses the main ideas and
principles of the speech. It consists of the main
points. This is presented using methods of
organization (Flores 2016).
1. Problem-Solution Order- It explains the problem and suggests a possible solution.
3. Chronological Order – A historical or time approach which is from the past to the
present. It presents idea in time order.
Example: The significant development of the province of Laguna from Spanish period to
present.
4. Comparison and Contrast Order- It presents comparison and contrast of two or
three points.
Example: Comparison between living in the city and life in the province.
• Present a summary
• Repeat the key ideas presented
• Repeat the central idea for emphasis
• Go back to the strategy used in the introduction
• Signal the end of your speech
• End with an impact
° Thought-provoking questions
° Humor
° Quotation
° A call for action
° A connection to a larger context
3.DURATION
No matter how long the speech is, always divide it into five parts: an introduction, the body
(paragraph 2, paragraph 3, and paragraph 4) and a conclusion. This format is adaptable to a
speech of almost any length. By doing this, you can actually monitor the time and length of
your speech or the so-called Duration. Most experts say that the ideal length of speech is up
to 20 minutes. (Gray-Grant, 2017).