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Local and Global Communication in

Multicultural Setting
Purposive Communication

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 Objectives

1. Determine culturally appropriate terms, expressions, and images.

2. Adopt cultural and intercultural awareness and sensitivity in the
communication of ideas.

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 Introduction

Effective communication locally

and globally in multicultural
settings is mainly challenging.

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 Introduction

Cultural pluralism makes

interpersonal relations more
difficult because it requires us
to learn how to relate
effectively to people who
behave and think differently
from our own cultural and
personal expectations.

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 Culture and Communication

Each culture has its own rules

and principles for
communication, as these
cultures would have varying
norms, behaviors, and actions.

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 Low-context Communication

The information is explicit, and

the receiver of the message
would likely understand the
information.

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 High-context Communication

Most of the information is

implied rather than explicit.

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 Nonverbal Communication

Body language is different and must be learned

effectively to communicate the intended
message without giving unintended insults.

Eye Contact Gestures Directionality

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 Cultural Awareness

Cultural awareness is knowing

that multiple cultures have
different attitudes and
outlooks.

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 Cultural Awareness

1. Admit that you do not know.

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 Cultural Awareness

2. Develop an awareness of your views, assumptions, and beliefs and how

they are shaped by your culture

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 Cultural Awareness

3. Take an interest.

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 Cultural Awareness

4. Do not make judgements.

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 Cultural Awareness

5. Once you have collected information, start to check your assumptions.

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 Cultural Awareness

6. Develop empathy.

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 Varieties and Registers of Spoken and Written Langauge

Variety

1. Pidgin
2. Creole
3. Regional Dialect
4. Minority Dialect
5. Indigenized Variety

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 Varieties and Registers of Spoken and Written Langauge

Register

1. Intimate
2. Casual
3. Consultative
4. Formal Style
5. Frozen

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 Texts References

American Psychological Association. (n.d.). Cultural sensitivity. In APA dictionary of psychology. Retrieved
August 15, 2021, from https://dictionary.apa.org/cultural-sensitivity
Barchas-Lichtenstein, J. (2016, March 1). Low- and high- context communication. Cultureready.
https://www.cultureready.org/blog/low-and-high-context-communication
Crystal, D. (2003). A dictionary of linguistics and phonetics. Wiley.
Joos, M. (1968). The five clocks. Harcourt, Brace & World.
Language varieties. (n.d.). Hawaii.edu. Retrieved August 15, 2021, from
https://www.hawaii.edu/satocenter/langnet/definitions/index.html
What is cultural sensitivity? - Definition, examples & importance. (2019, November 24). Study.com.
Retrieved from https://study.com/academy/lesson/what-is-cultural-sensitivity-definition-examples-
importance.html.
Winkelman, M. (2005). Cultural awareness, sensitivity and competence. Eddie Bowers Pub.
02A lesson proper for week 3.docx. (n.d.). Course Hero. Retrieved August 15, 2021, from
https://www.coursehero.com/file/84136669/02A-Lesson-Proper-for-Week-3docx/

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 Photos/Images Credits

Flaticon.com

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 Video Lecture Credits

This video lecture is a commissioned work by Ascendens Asia Publishing Pte. Ltd. for better learning experience by users of its online
and distance learning platforms. Credits are due to the following:

Arjealene C. Avecilla, UP Manila

Veejay Eje De Jesus, N.A.
Mark Jay C. Dela Cruz, UP Manila
Karl Joseph F. Dela Fuente, UP Manila
Rachelle Safita H. Dela Torre, UP Manila
Genereve V. Lasala, UP Manila
Danika Christyn A. Magoncia, UP Manila
Julia Feliz L. Rubinos, UP Manila
Audrei R. Lazol, UP Manila
Bianca Ysabelle T. Villarico, UP Manila

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Copyright © 2021 Ascendens Asia Publishing Pte. Ltd. All rights reserved.