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Consumer Education

Consumer education educates people on how to make informed purchasing decisions. It teaches consumers what to buy, how much to buy, where to buy items, when to buy, and how to properly use what they purchase. Consumer education is important because without it, consumers can be taken advantage of in the marketplace. It helps consumers buy quality products that meet their needs at reasonable prices and teaches them how to be vigilant against unfair practices.

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Mira Gem Candelario
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74 views11 pages

Consumer Education

Consumer education educates people on how to make informed purchasing decisions. It teaches consumers what to buy, how much to buy, where to buy items, when to buy, and how to properly use what they purchase. Consumer education is important because without it, consumers can be taken advantage of in the marketplace. It helps consumers buy quality products that meet their needs at reasonable prices and teaches them how to be vigilant against unfair practices.

Uploaded by

Mira Gem Candelario
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CONSUMER

EDUCATION

MIRA GEM C. BATANG


 Consumers are people who buy goods and services to satisfy their
needs.
As is clear from the above definition, we buy a lot of things to fulfil
our needs.
These may include “goods” like food, clothing, fuel, paper, electronic
items, etc.
“Services” are the facilities offered to us by various agencies with or
without
payment. These include water, electricity, health and sanitation,
education,
transport, communications, etc. Thus, by the above definition we are
all consumers irrespective of our age, social and economic
background and level of
education.
Consumer education means to
educate the consumers as to what,
where, when, how and how much to
buy and how to use what they have
bought.
If you understand the above definition, you will be able to
appreciate the relevance of educating people so that they can
make correct purchases. Consumers are cheated in the market
because they do not get proper "consumer education".
Consumer education has today become an important part of
school and college curriculum. As per the definition of
consumer education we want you to learn about
the following:
1. What to buy?

 You should buy those products that meet your needs


and priorities and are of good quality. Before buying,
conduct a market survey and collect as much
information as possible about the product. Then
decide about a particular brand. Brand name is the
popular name by which a product is known in the
market like Dhara for vegetable oil, HMT for wrist
watches etc.
2. How much to buy?

Buy just the right quantity as per your need,


money and storage space available. This
prevents spoilage and wastage.
3. Where to buy?

Purchases can be made at retail


shops, cooperative stores, company
showrooms, authorised dealers or at
wholesale markets.
4. When to buy?

 Some goods should be bought when they are in


season (fruits and vegetables) others should be
bought during off season or in genuine discount
sales (room coolers, electric heaters, woollen
clothes etc.). Visit shops when the shopkeepers are
relatively free. Avoid Sundays and evenings as far
as possible.
5. How to buy?

 Things can be bought either in cash or on credit. You pay less when
you pay cash and if you buy on credit you end up paying more than
the original price. You may save and buy by paying cash, or buy on
credit with instalment payments. Analyse the terms and conditions
in the case of instalment purchases. If it is worthwhile, buy the
goods on instalments rather than exhausting your savings cash
reserves. Choice is yours! Also ask for the gurrantee and warranty
cards along with the receipt, it is your right!
6. How to use?

 Learn about the proper use of any product or


service. Read instructions carefully before
use and always follow them to avoid any
problem. You can also ask for a
demonstration of usage.
Advantages of Consumer Education

 develop the ability to decide and choose things intelligently,


 demand safe, reliable and good quality products at a reasonable
price,
 be alert, well informed and vigilant against corrupt practices in the
market,
 take suitable action when faced with a problem.

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