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(Unit 1) Lesson 2 - Cultural and Global Issues Affecting Communication

The document discusses several key topics related to cultural and global communication issues: 1) It defines cultural communication as how groups use language and symbols to develop identities and relationships. Global communication aims to connect the world but remains local in many ways. 2) Cross-cultural communication involves interactions between people from different cultures and can lead to misunderstandings from assumptions, language barriers, and differing nonverbal cues. 3) Globalization, culture, religion, language, norms and stereotypes can all act as barriers to effective cross-cultural communication if not properly understood and addressed. Being aware of cultural differences and sensitivities is important.

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JOHN LOREN JACOLO
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109 views

(Unit 1) Lesson 2 - Cultural and Global Issues Affecting Communication

The document discusses several key topics related to cultural and global communication issues: 1) It defines cultural communication as how groups use language and symbols to develop identities and relationships. Global communication aims to connect the world but remains local in many ways. 2) Cross-cultural communication involves interactions between people from different cultures and can lead to misunderstandings from assumptions, language barriers, and differing nonverbal cues. 3) Globalization, culture, religion, language, norms and stereotypes can all act as barriers to effective cross-cultural communication if not properly understood and addressed. Being aware of cultural differences and sensitivities is important.

Uploaded by

JOHN LOREN JACOLO
Copyright
© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
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CULTURAL AND GLOBAL ISSUES

AFFECTING COMMUNICATION
CULTURAL COMMUNICATION

• The communicative means and meanings in and by which humans


create meaningful lives are the central concern of cultural
communication, which is defined as follows: the social enactment of
learned systems of symbolic resources, premises, rules, emotions,
spatial orientations, and notions of time that groups of people use to
shape distinctive and meaningful communal identities, relationships,
and ways of living and being.
• Pertains to the use of language and other communicative means to
carry out the activities and commitments of their particular in and
through the use of symbolic resources.
• These resources include verbal and nonverbal means, as well as the
rules for using and interpreting them.
GLOBAL COMMUNICATION

• This is the most fashionable term today. It also has its disadvantages
both in translation and in its suggestion that we have achieved the
creation of a one-world community. Global represents an aspiration
rather than a reality. Communication globalizes but it also remains
local. Most TV and film production is not global, but local in origin.
Global and local belong together. We do not live in the globe but in
specific locations.
• Global communication is a carrier of cultural expressions. It
distributes globally essential cultural icons, is crucial to the
development of cultural mélanges, and is a major cause of local
resistance against foreign cultural impositions.
CROSS-CULTURAL COMMUNICATION

• Cross-cultural communication can be defined as a dialogue or any


kind of interaction (both verbal and non-verbal) between people of
different nationalities.
• The communication between people who have differences in any one
of the following: styles of working, age, nationality, ethnicity, race,
gender, sexual orientation, etc. Cross-cultural communication can also
refer to the attempts that are made to exchange, negotiate and
mediate cultural differences by means of language, gestures, and
body language. It is how people belonging to different cultures
communicate with each other.
IMPORTANCE OF CROSS-CULTURAL COMMUNICATION

• Sharing of views and ideas


• Business opportunities
• Stronger relationships
• Improved performances
ISSUES ON CROSS-CULTURAL COMMUNICATION

• Assumptions of Similarities- this refers to our tendency to think how we


behave, and act is the universally accepted rule of behavior. When
someone differs, we have a negative view of them.
• Language Differences- problems occur when there is an inability to
understand what the other is saying because different languages are
being spoken.  Talking the same language itself can sometimes lead to
discrepancies as some words have different meanings in various
contexts, countries, or cultures.
• Nonverbal Misinterpretation- the way we dress, the way we express
ourselves through our body language, eye contact, and gestures also
communicates something. 
GLOBALIZATION

• Globalization can be seen as a situation in which parts of the world,


even those distant from each other, are interlinked and influence each
other, the effect of which is to produce a change in the structure of
the economy, various cultures, and societies of the world.

CULTURE

• Culture also gives rise to prejudices, ethnocentrism, manners, and


opinions.
• Cultural diversity is all about accepting and respecting people’s
differences and understanding that everyone is unique.

CAUSE OF CULTURAL AND OTHER GLOBAL ISSUES

• Language and semantics


• Cultural
• Stereotype
• Religion
LANGUAGE AND SEMANTIC BARRIERS

• A term that is used to describe the inability of passing information


between two or more people due to linguistic differences.
• Semantics- the study of meaning, signs, and symbols used for
communication
• Semantic Barriers- refers to the misunderstanding between the
sender and the receiver arising due to the different meanings of
words, and other symbols used in the communication.
CULTURAL, NORMS, VALUES, AND BELIEFS

• Handshake
• Eye-contact
• Facial expressions
• Gestures

Cultural differences cause behavior and personality differences like


body language, thinking, communication, manners, norms, etc. which
leads to miscommunication.
STEREOTYPE

• An over generalized about a particular category of people. It is an


expectation that people might have about every person in a particular
group.

RELIGIONS

• It disrupts communication as it creates a specific image of people who


follow other religions.
“The development of the internet, as well as
advancements in transportation and technology, made it
feasible for us to get to know our fellow people from
other nations.”
WAYS TO OVERCOME THE BARRIERS

• Avoid frame of reference


• Use mutual language and signs
• Ask questions when in doubt
• Provide space for mutual respect
• Accepting and adapting the different cultures
• Avoid stereotyped notions
• Promote positive reception of cultural divergences
• Learn about other cultures and their norms
Culturally Appropriate
Terms, Expressions, and
Images
• Cultural awareness is knowing that there are multiple different
cultures- based on religion, ethnicity, nationality, and other factors
that have different attitudes and outlooks.
• Cultural sensitivity refers to a set of skills that allows you to learn
about and understand people whose cultural background is not the
same as yours. You see our differences as a positive thing and don’t
consider one culture better or worse, right or wrong.
Gestures
• A gesture that is acceptable in one culture might be
meaningless or offensive in another.
• A gesture is not universal.
For example: Sign of the Horns
Heavy metal fans are familiar with this sign,
but in many European and south American
countries this sign mocks the husbands whose wives
are unfaithful.
• The Thumbs-up Gesture
-In most countries, this is used to signal approval.
However, in many West African and Middle Eastern
countries, it is the same as giving out the middle finger.
-This widely recognized sign of approval or agreement
is actually used as an insult in Bangladesh.
-In certain parts of the Middle East, thumbs-up is
definitely a highly offensive thumbs-down.
• The “OK” sign
-In most of the English-speaking world, as well as in
several other countries, this hand gesture means that
everything is fine, great, okay, and/or perfect.
-In Brazil, however, it is considered a rude gesture. The
most famous example of this was in the 1950s when
Richard Nixon visited Brazil and flashed the “Ok sign” to
a waiting crowd upon arriving in Rio de Janeiro, who
responded with boos!
• The “V” or “Peace” sign
- This sign has two formats: one with the palm faced
outwards, and another with the palm inwards.
- In the US, both ways refer to “victory” and peace. In
other places, however, such as in the UK, Australia, and
South Africa, the same gesture with the back of the hand
facing the other person is considered to be extremely
insulting.

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