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Applying The Tenets of The Degree Program Advertisement

This document discusses different levels of advertising degrees and career paths in the advertising field. It describes associate, bachelor's, master's and PhD degree programs in advertising and lists common courses offered at each level. It also outlines eight career categories in advertising, including new business, account services, planning, creative, production, interactive, social media and media. For each category, it provides a description of the work involved and typical education requirements.

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Maryjane Tesing
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1K views

Applying The Tenets of The Degree Program Advertisement

This document discusses different levels of advertising degrees and career paths in the advertising field. It describes associate, bachelor's, master's and PhD degree programs in advertising and lists common courses offered at each level. It also outlines eight career categories in advertising, including new business, account services, planning, creative, production, interactive, social media and media. For each category, it provides a description of the work involved and typical education requirements.

Uploaded by

Maryjane Tesing
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Applying the Tenets of

the Degree Program


Advertisement
Introductory Activity
Instructions: Arrange the jumbled letters to create the
correct word out of it.

1. DRAGNVTIIES Answer:
1. ADVERTISING
2. TINERECAVIT
2. INTERACTIVE
3. DREEGE 3. DEGREEE
4. NIANLPNG 4. PLANNING
5. OSASIATEC DREEGE 5. ASSOCIATE DEGREE
Advertising Degree Levels
1. Associate Degree in Advertising
- Can provide the skills needed to work in advertising support services.

Courses offered :
• Advertising Copywriting.
• Advertising and Promotion
• Audiences and Media
Advertising Degree Levels
2. Bachelor's Degree in Advertising
- Is an essential step on the path to a full-time career in the industry.

Examples of the courses students take:


• Research and Analytics
• Brand Management
• Consumer Behavior and Marketing Analysis
Advertising Degree Levels
3. Master's Degree in Advertising
- Provides a blend of hands-on experience with education in the
underlying principles of advertising.

Courses can be found in a master's degree:


• Advertising and Society
• Fundamentals of Creative Development
• Creating Video Campaigns
Advertising Degree Levels
4. Certificate in Advertising
- The purpose of a certificate in advertising is to complement an
undergraduate degree in business, communications or a related field.

Some of the courses taught in a certificate in advertising program:


• Social Media and Public Relations
• Principles of Marketing
• Account Planning
Advertising Degree Levels
5. PhD Degree in Advertising
- These programs typically cover consumer psychology and behavioral
decision making as well as marketing strategy which are integral
components of advertising.
The seminars below are typical of what is offered in an advertising or
marketing PhD program:
• Marketing Strategy
• Research Philosophies in Marketing and Consumer Behavior
• Theories of Social Psychology and the Media
Career Paths in Advertising
According to the Advertising Educational Foundation, the industry can be
broken down into eight categories, These categories are:
1. New Business
2. Account Services
3. Planning
4. Creative
5. Production
6. Interactive
7. Social Media
8. Media
Career Paths in Advertising
1. New Business
- is the area of advertising responsible for generating strategies to bring in
clients. After entering the new business field, one may aspire to become a
manager before moving into a director-level role.

Education requirements: 
• Bachelor's degree in business administration or a related field; advanced
positions may require a master's degree.
Career Paths in Advertising
2. Account Services
- This is a fantastic field for people who are enthusiastic about the power of
advertising and also energized by interpersonal connections. Workers in this
category may be account executives, account directors or vice presidents of
account services.

Education requirements:
•  An account executive or director should hold at least a bachelor’s degree in
business management or a related field.
Career Paths in Advertising
3. Planning
- Strategic planning is an integral part of creating effective advertising
strategies. Without accurate market research, a lot of time and money can
be wasted.
- Planning departments are responsible for generating and processing
quantitative and qualitative consumer data through methods such as focus
groups and surveys.
Education requirements: 
• Bachelor's degree in strategic planning or a master's in strategic
communication or strategic management.
Career Paths in Advertising
4. Creative
- The creative department creates the artwork or content used in all of the
agency’s media campaigns. Graphic designers, photographers and
copywriters all work within the creative department. Opportunities for
advancement within creative departments include positions as art directors
or creative directors.
Education requirements: 
• Artists working in the creative branch must have an education or
employment background specific to their craft, such as a bachelor's degree
in graphic design, fine arts or professional writing.
Career Paths in Advertising
5. Production
- Is the behind-the-scenes magic of advertising and involves making
television ads, radio spots, posters and other media to be used in
promotions. Broadcast media involves shooting, recording and editing, in
addition to finding locations, actors or voice talent beforehand. Production
attracts people who love mobilizing teams, working with the media, and
crafting a tangible product. Broadcast producers often go on to become
directors or executive producers.
Education requirements: 
• An associate degree relevant to broadcasting, with a bachelor's degree
preferred.
Career Paths in Advertising
6. Interactive
- Involves developing websites, online ads, games, blogs, and apps. These
things can either be the product itself or serve to attract people to the
product. For example, Candy Crush is an app that is also a product, but
interactive designers also might add games to a website to drive traffic and
get people to look at other products. Workers in the interactive branch are
responsible for creating that connection with consumers.
Education requirements:
•  Associate degree in computer science, although a bachelor's degree is
likely to provide a higher entry salary.
Career Paths in Advertising
7. Social Media
- Similar to interactive advertising, those in social media engage
consumers. Professionals who manage social media accounts
conceptualize and present media strategies, implement these strategies
and engage with consumers to generate a positive online community
surrounding the client’s brand.

Education requirements:
•  Bachelor's degree in communication, journalism or marketing.
Career Paths in Advertising
8. Media
- Advertising departments and agencies need to get their product in front of
the consumer, a task often done by purchasing print media, radio, television
or Internet media spots. Media buyers or planners need to understand
what opportunities are available across the region, the return potential for
each media investment, and which media approaches align with the client’s
goals and values. Media planners may become media supervisors or group
media directors.
Education requirements: 
• Bachelor's degree in advertising, although a bachelor's in business
administration is useful for a manager.
Group members:

Templado, Bert A.
Tesing, Maryjane B.
HAVE A GREAT DAY
EVERYONE.

THE END.

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