7R'S OF RETAILING

PRESENTED BY
PUJA GUPTA PUNAM PATEL SUBHANSHI
KASHYAP
 ABOUT
• Zivame was founded in 2011

• Founders:Richa Kar & Kapil Karekar

• e-retail lingerie brand for women.

• Headquarters: Bengaluru, India

• CEO: Amisha Jain

• Competitor: Shyaway, Clovia, Boux

Avenue, Andra Group, ThirdLove.
B N GA LO R E STO RE

L O C AT I O N

Shop Number 665, J K

LANDMARK, 27th Main Rd, 1st
Sector, HSR Layout, Bengaluru,
Karnataka 560102
 RIGHT
PRODUCT Sportswear Skin &
Beauty

Nightwear
The store was having variety of lingerie
with the trendy colors and designs and in Swimwear
Shapewear
every size starting from XS to XXL
RIGHT PEOPLE

• The target customer of the Store is Gen Z and

Y.
• The trendy collections are kept in the store to
cater the both consumer.
• The staffs are well trained and cater customer
well.
 RIGHT PLACE Operating Hours

Open 7 days 10:30-9 pm.

Online
Website.

Offline
Brick &
Mortars.
Scial Media

"Zivame "store is located in HSR layout

which is a commercial place just opposite to
fashion college "NIFT"where the Gen Z
stays .
 RIGHT
QUANTITY

The store was two stories showroom

which can have an ample amount of stock
in almost all the sizes.They have kept a
single room also for the inventory purpose.
RIGHT PRICE

• Price Range 499-2499/-

• Discount throughout the year.
• Special discount on Festive
seasons.
 zivame launch merchandise season wise.
RIGHT TIME

They keep updating the shelves according to the

festivals ,special occasions and in normal days as well.

The store is open 7 days which engage consumer more

and more footfall.
 RIGHT
MANNER
• Soothing yet attractive
Product Display.
• Well use of Space .
• A dedicated sales girl for a
particular customer.
• online and offline both PRODUCT DISPLAY
payment ways is available.
• Online bill to avoid direct
contact.
 TRAIL ROOM

• Nice clean Trial room with

appropriate tools.
• Packaging is minimalistic yet
eco friendly.

PACKAGING
LO C AL STOR E

L O C AT I O N

Super Market, near Bus stand,

Bolpur road, Suri, Birbhum, West
Bengal , 731101
 VARIET BRAND
Y BRAS
• SPORTS S
• JOCKEY
RIGHT •
•
CASUAL BRAS
NIGHTWEAR
•
•
BODY CARE
BELLE
PRODUCT •
•
PANTIES
SHORTS
•
•
VAN HEUSEN
LYRA LUX
• ACTIVEWE
AR
• SHAPEWEA
The store has a variety of products of R
different colors and designs of various
CATEGOR
brands. The size range is available from XS
to XXXL and free sizes Y
RIGHT PEOPLE

• The target customer is Tier 3.

• Excellent Customer Service

• Trained salesperson

• Owner at billing counter

 RIGHT PLACE
L O C AT I O N

• SUPERMARKET AREA
• N E A R B U S S TA N D

SOCIAL MEDIA

• FACEBOOK

O P E R AT I N G H O U R S

• 9:00 am to 9 Pm
 RIGHT
QUANTITY
• Optimum stock available with respect to
market demand.

• New products to replace the non

performer one or no longer available.

• Seasonal New products are stocked.

RIGHT PRICE
• Competitive price point.

• Price range from RS. 80 TO RS.

1500

• Discount negotiable.
RIGHT TIME • Season & Festive wise collection

• Restock twice a month, so that items

can be available to the customers at the
right time.

• Sales increase during festive months,

September to November.
RIGHT MANNER

• Congested small store area.

• Less Display.
• A dedicated sales person for a
customers.
• Cash, Card & UPI payment
ways is available.
L UC KN O W STO RE

L O C AT I O N

Shop. No.S 16, 2nd Floor,Amar

Shaheed Path Sector 7 Phoenix
Palassio Mall, Gomti Nagar
Extension,Lucknow 226016-UP
 RIGHT PLACE Operating Hours
On Weekdays: 10:00 AM to 9:30 PM
On Weekends & Public Holidays : 10:30 AM to
9:30 PM.

Online

www.zivame.com.

Offline

Brick and Mortars.

Social Media
The store is located at Phoenix Palassio Mall,
Gomti Nagar which is the biggest mall in
Lucknow.
 RIGHT Activewear Shapewear

PRODUCT
Nightwear
Lingerie

• The store was having hundreds of designs

and inclusive sizing.
• Zivame has gained a reputation as the
most trusted online and offline store when
it comes to undergarments for women.
 RIGHT QTY
• They have a sufficient amount of stocks
available in their stockroom.

• They pays close attention in order to

generate re-order levels or inventry.
RIGHT PEOPLE

• The target customer are females of the

age group: 18-45.
• Something for everyone with every size.
• One stop solution to all your lingerie
problems.
• The staffs are very professional, well-
trained with correct knowledge.
 RIGHT TIME
• Zivame launch their new products every
5-6 months.

• They arrange their visual display and

shelves according to the special
occasions.

• The store is available for a whole week

with different timings.
 RIGHT PRICE

• Products range
Bras: 250-2500
Panties: 250-1200
Nightwear: 250-2500
Activewear: 795-3995
Swimwear: 2995-3495
• Provides huge discounts & discounted
rates for bundled products.
• Provides sales and special discounts on
festive seasons.
RIGHT MANNER

• Attractive color combination used for

displaying products to attract customers.
• They take care of hygiene and cleanliness
of their store while taking care under
corona protocol.
• Multiple payment options availbility.
• Women helpers are their for customers.
• Online bills to avaid physical contact.
 ZIVAME ZIVAME
C
BR ANDS PRIYAM STORE
BANGALORE LUCKNOW
O
PR ODUC T TRENDY
DES IGNS
BASIC
DES IGNS
TRENDY
DE SIGNS M
P EOPL E GE N X, TI ER3 GE N Y & Z
P
GEN Y & Z

A
CUS TOM E R

SUPE R NALYSIS W.R.T 7R'S

PLAC E C OM M ER CI A L COMM ERCIAL
M ARKET

OP TI MUM
BAS IC STOCK
OPTI MUM
R
QUANT I TY
A
49 9-249 9/ - RS. 80 - RS.
PR I CE 15 00
250- 3495/ -
T
TI M E
RE GU LA R,
O CA SS IO NA L
RE GULAR
SEAS ONAL ,
REGULAR ,
OCASS IONAL,
S EASON AL
I
S EA SO NA L,

CRE ATI VE
CRE AT IVE V
M ANNE R NO VM VM
VM
E