Jhalak Shah Mohit Panveli Yashesh Morkhia Pratik Panchal Nitesh Patel Sujay Gajipara

The History of Chocolate

Cocoa trees grew wild in the jungle, and they used them to make a spicy, rather bitter drink for special occasions. Centuries later the Aztec Empire fell. Gradually chocolate spread across Europe it was the fashionable choice of Kings and Queens, the nobility and the rich, just like caviar or champagne today. At the end of the 19th Century milk was added and at last someone devised a way of making chocolate to eat as well as to drink. But it wasnt until the 20th century that chocolate became affordable for everyone. So chocolate has been on an epic journey, but its popularity is

Pictur e Of Cocoa Been

 Cadbury is the largest confectionary company in the India. Cadbury is constantly engaged in the extension of its products line to satisfy its customers. Some of Cadbury's key brands are Chocolates - Cadbury Dairy Milk, 5 Star, Perk, clairs, Celebrations, Milk food drinks - Bourn vita, Candy- Halls. From many years Cadbury is into the business of Chocolate Confectionary, Milk Food Drinks, and Candies. Today in each house you can see Cadbury products like Chocolate Confectionary, Milk Food Drinks, and Candies. They believe in high quality, superior value products and customers are their strength. The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults. Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful combination of milk chocolate and white chocolate. Cadbury now offers two options to capture this appeal: Cadbury Bourn vita, with its popular chocolate taste, and its latest offering, Cadbury Bourn vita 5 Star Magic, leveraging the rich chocolate and caramel flavor of Cadbury 5 Star.

CADBURY DAIRY MILK

Dairy Milk is a brand of chocolate bar made by Cadbury. Popular in both the United Kingdom and around the world. Introduced in 1905, but it came to India in 1948. Dairy milk alone holds 30% value share of the Indian chocolate market. Main marketing strategy used: Advertisements

INDUSTRY TRENDS
The confectionery industry in India is approximately divided into: Chocolates Hard-boiled candies clairs & toffees Chewing gums Lollipops Bubble gum Mints and lozenges The total confectionery market is valued at Rupees 41 billion with a volume turnover of about 223500 tones per annum. The category is largely consumed in urban areas with a 73% skew to urban markets and a 27% to rural markets. Hard boiled candy accounts for 18%, clairs and Toffees accounts for 18%, Gums and Mints and lozenges are at par and account for 13%. Digestive Candies and Lollipops account for 2.0% share respectively. Overall industry growth is estimated at 23% in the chocolates segment and sugar confectionery segment has declined by 19%.

Background
Background:
Cadbury dominates the chocolate market in India with a 70% share of the market. Cadbury Dairy Milkis its largest chocolate brand which accounts from a third of every chocolate bar consumed.

Strategy-The task was to get the youth audience to adopt Cadbury Dairy Milk in the sweet
eating or " muh meetha karna" moments The campaign of " Jab Pappu Pass Ho jaye, Kuch Meetha Ho jaye" captured the thought of celebrating a moment of delight with Dairy Milk A campaign was built around the idea of how "pappu" celebrated passing his exams with Dairy Milk

MEDIA-multi-media campaign was launched on TV, Internet, Radio and Outdoor An innovative tie -up with Reliance web world was executed, wherein students across 66 examination boards across the company could access their results on R world through their Reliance mobiles. If they passed a message congratulating them on their moment of delight from Dairy Milk was displayed

The Results:

The activity contacted 20 MN students across the country and was awarded a Bronze Lion at the Cannes Media awards in 2005

The cocoa-bean -- the heart of the sweetest delicacy in the world -- is bitter! This is why, up to the 18th century some native tribes ate only the sweetish flesh of the cocoa fruit. They regarded the precious bean as waste or used it, as was the case among the Aztecs, as a form of currency. Firstly Harvesting is done Followed by Fermentation Drying Cleaning Roasting Crushing Blending Grinding Cocoa Buttering Cocoa Powdering Keating, Rolling, Conching After All this the Piece Of Cadbury is Made

How is Cadbury chocolate Made (Input)

Different Varieties
Plain Diary milk. Fruit& Nut Celebrations Boxes for Gifting. Roasted Almond Crackle Temptations Cadbury Shots And MANY MANY MORE.. Still ON

Present Situation
Market Background: Cadbury is the market leader in chocolates but was a new entrant in the packaged snacking category. The company had a loyal child following but snacking was driven by teens and adults. The Indian palette also showed a distinct preference for salty snacks. Overall brand Cadbury strengths in the confectionery market were weaknesses in the packaged snacking market. Snacks were also largely driven by shared consumption confectionery which is largely an impulse individual consumption Competition Well entrenched competitors and local unorganized players which are synonymous with snacking and dominated the market. The Brand Cadbury Bytes was a one of a kind snack, in that it was sweet and not salty and had the irresistible taste of Cadbury chocolate in it. To be positioned effectively as a snack it had to offer the irresistible taste of Cadbury chocolate in the context of shared snacking The Brand Objective Position Cadbury Bytes as the "people magnet" of snacking which led to being creatively expressed as "Bytes Jahaan Public Wahaan!"

CADBURY DAIRY MILK

NEED FOR MARKETING: Strong brands are very important in the chocolate confectionery market. Almost 80% of chocolate purchases are made on impulse. Consumers use brands and packaging to recognize products quickly and reduce perceived risks when purchasing a newly launched brand.

Sales

Chart

Conclusion
The prospective customers of Cadbury Dairy Milk have changed have changed from kids to adults-including every family member to celebrate any occasion with Dairy Milk.

Offices All over India

Cadbury Factory In Mumbai Cadbury India Ltd.

Reyn Basera Annex. Near Cooper Hospital. Vile Parle West. Mumbai 400 056. Maharashtra. India (VILAEPARLE)

Cadbury India Ltd. Cadbury House 19, B Desai Road Mumbai 400 026 Maharashtra India Tel: +91 22

Address And Other Financial details

Cadbury India Head Office Address : Cadbury House 19 B Desai Road Mumbai : 400026 Maharashtra ,India . Cadbury India Phone Number :(22) 40073100 23514558 Cadbury India Website: www.cadburyindia.com CadburyIndia Financial Details: No ofEmployees 1001-2500 Turnover in Crs 1000-2500 Crs Sector- Private Sector