RESEARCH Definition
RESEARCH Definition
Explanatory Research
The researchers goal is to
formulate more precise questions
that future research can answer.
Exploratory research helps
ensure that a more rigorous, Exploratory/
more conclusive future study Formulative
will not begin with an Research
inadequate understanding of the
nature of the problem.
This research presents a picture of the
Descriptive specific details of a situation, social setting
or relationship.
Research
The major purpose this study is to describe
characteristics of a population or
phenomenon.
QUALITATIVE RESEARCH
QUANTITATIVE RESEARCH
Qualitative Research
It explores the attitudes, behavior and experiences through
such as interviews or focus groups.
Fewer people take part in this research, but the contact with
these people tends to last longer.
Quantitative Research
This research generates statistics through the use
of large-scale survey research, using methods
such as questionnaires or structured interviews.
•Descriptive Research
•Experimental Research