Welcome to our Presentation

Submitted to: Submitted By:

Abdullah Jaman Jony
Shahriar Sakib 212-065-4111
Tahmina Akter 221-001-4111
Mahmudul Hasan 221-039-4111
Sumaiya Khatun 221-030-4111

11th January, 2023, Wednesday

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 BGMEA University of Fashion & Technology
Excellence Through Education

Course Title: Fashion study in Apparel Technology

Course Code: APM 7406

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Assignment Name: (Task – 2)
Analysis on: Fashion History
From 1900-2000

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FASHION DURING 1910-1919
During the early years of the 1910s the fashionable silhouette
became much more lithe, fluid and soft than in the 1900s. When
the Ballets
Russes performed Scheherazade in Paris in 1910, a mania
for Orientalism ensued. The couturier Paul Poiret was one of the
first designers to translate this vogue into the fashion world. Poiret's
clients were at once transformed into harem girls in flowing
pantaloons, turbans, and vivid colors and geishas in exotic kimono.
The Art Deco movement began to emerge at this time and its
influence was evident in the designs of many couturiers of the time.
Simple felt hats, turbans, and clouds of tulle replaced the styles of
headgear popular in the 1900s (decade).
It is also notable that the first real fashion shows were organized
during this period in time, by the first female couturier, Jeanne
Paquin, who was also the second Parisian couturier to open foreign
branches in London, Buenos Aires, and Madrid. Dinner dress, designed
about 1912 by Lucile
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FASHION DURING 1910-1919

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FASHION DURING
1920-1929
Twenties fashion is often remembered for its glitz and
glamour, though underlying this was a move toward
simplicity in dress. For women, this meant shorter skirts
and simple shapes, while men enjoyed casual suits.
At the dawn of the 1920s, the world was still reeling from
the First World War. The conflict, which ended just over a
year before the new decade began, had a fundamental
and irreversible effect on society, culture, and fashion.
Essential to these new styles was a simplicity that had not
previously been seen in women’s fashion. Dress historian
Jayne Shrimpton writes in Fashion in the 1920s:
“The development of a more convenient, modern female
wardrobe was a major trend of the 1920s and was
achieved through the progressive simplification of dress
as the decade advanced – a rejection of formality and
multiple layers, in favour of comfort and a lighter, more
natural effect.”
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FASHION DURING 1920-1929

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FASHION DURING
1930-1939
In the 1930s, fashion saw a profound influence from films and
specifically Hollywood. Men’s, women’s, and children’s styles were
based on fashions seen on screen with stars like Clark Gable, Jean
Harlow, and Shirley Temple among the many who directly influenced
fashion. A return to conservatism after the Roaring Twenties also
marked fashion during this period.
By the early 1930s, the fashionable silhouette was evolving into a
slender, elongated torso with widening shoulders and a neat head
with softly waved short hair” . Though the lines were simple, the
overall effect was one of complete sinuous femininity with a natural
waist and skirts flaring out slightly at the ankle, as seen in a fashion
illustration from 1935 
Especially in the evening, satin dresses with low backs, like the
silvery Vionnet dress from 1932 , created a slinky and feminine
silhouette, flaring out at the bottom and hugging curves that had not
previously been hugged, like the white gown worn by the model in Fig. - Photographer unknown (Australian). Model
figure 3. Other designers also used the method, as seen in the light posing in a glamorous evening gown, 1930s.
pink Chanel dress from the 1930s Queensland: State Library of Queensland. 8
FASHION DURING 1930-1939

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FASHION DURING
1940-1949
With the first half of the 1940s dominated by World War II, fashion
stalled. Both men and women were often seen in their uniforms
during the war and, if they were not, their clothing styles were
dictated by rationing and Utility clothing. After the war, Christian
Dior launched the New Look in Paris, returning women’s fashion to
an overtly feminine silhouette, while men, women, and children’s
clothing all began to lean towards the sporty, casual American
Look.
By the dawn of the 1940s, France had long been established as the
center of women’s fashion design. However, just six months into
1940, German forces occupied Paris, an occupation that would last
until late 1944. While some  designers left Paris at the start of the
occupation, many stayed and continued to design (Ewing 141).
Because France was cut off from the US and the UK, these designs
were not seen outside of France and diverged drastically from what
other countries were wearing. This difference can be seen as early
as 1940 as the Bergdorf Goodman sketches by American designer
Philip Hulitar (Fig. 2 and 3) show a much sleeker silhouette than
Atrima. Utility Clothes - Fashion Restrictions in
the full-skirted wedding ensemble by French designer Jeanne
Wartime Britain, 1943. London: Ministry of
Lanvin  10
Information Second World War Official Collection.
FASHION DURING 1940-1949

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FASHION TRENDS
DURING 1950-1959
Fashion in the 1950s saw a clear gender divide. While men and boy’s fashion
moved towards a more casual day-to-day style, women and girl’s fashion
prioritized elegance, formality, and perfectly matched accessories. Couture
womenswear saw rapid change with new designers such as Cristobal
Balenciaga and Hubert de Givenchy disrupting the overtly feminine silhouette
popularized by Christian Dior while novel prints and colors marked a
playfulness in fashion for both men and women.
• Fashion is rarely contained neatly in one decade, and the popular look that
dominated womenswear in the 1950s actually emerged in the late 1940s.
When Christian Dior’s “New Look” appeared in February 1947, it became
an instant success and the nipped-in waist and full-skirted silhouette
remained the leading style until the mid-1950s. As the decade progressed,
the dominant silhouette became progressively straighter and slimmer, and
as fashion began to look to the new “teenager” for inspiration, the
elegance and formality of the early part of the decade began to lessen.
• As the 1950s began, the initial resistance to the extravagance of the New
Look had died down and the silhouette was entrenched in both women’s
daywear and eveningwear. Dior himself continued to produce designs that
followed the feminine line even while incorporating new elements, like the
structural collar seen in figure 1. While this shape remained popular until at
least 1954, in his Fashion Sourcebooks: The 1950s, John Peacock describes
how this figure evolved throughout the decad
 Photographer unknown. Ladies of Vinyl, ca. 1950s.
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FASHION TRENDS DURING 1950-1959

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Fashion During 1960-
1969
Fashion in the 1960s became progressively more casual across all genders and
ages. Womenswear followed three broad trends: a continuation of the previous
decade’s ladylike elegance, the youthful styles of Mary Quant and the Space Age
influence, and the late 1960s “hippie” style. Menswear saw an increasing amount
of color and pattern, military influence, and new fashion icons in the form of rock
stars. Children’s wear saw less change, but also became more casual and bright in
color and pattern.
• Broadly categorized, there were three main trends in 1960s womenswear: 1) the lady-like
elegance inherited from the previous decade seen on the likes of First Lady Jacqueline
Kennedy, 2) the fun, youthful designs popularized by Swinging London, and 3) the Eastern-
influenced hippie styles of the late 1960s. Along with these diverse styles, there came a shift
in the way that women shopped and for whom the styles were created.
•In the early years of the decade, fashion continued along the lines of the 1950s. Skirt suits
and coordinating accessories were emphasized as one decade transitioned into the next. First
Lady Jacqueline Kennedy epitomized this look during her husband’s presidential campaign
and short presidency. She was admired around the world for her put-together, lady-like look
consisting of boxy skirt-suits like the Givenchy suit in figure 1 and navy suit in , sheath and A-
line dresses and luxurious coats–all accessorized with white gloves, pearls, and a matching
hat. This look was being produced by the likes of Hubert de Givenchy and Cristóbal Photographer unknown. Swinging London.
Balenciaga , but as the decade progressed, it became clear that the momentum was towards
a new kind of designer in the 1960s.
Teenagers in London's Carnaby Street.,
1969. The National Archives UK 14
Fashion During 1960-1969

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Fashion During 1970-
1979
Seventies fashion saw bold colors and patterns take center stage. Women’s fashion looked
back to the 1940s by day and pumped up the glamour by night. Men had an array of suit
types to choose from and favored colorful plaids. Children’s fashion followed adult fashion
with bold plaids and bright colors with the distinction between genders lessening
throughout the decade.
• As the Swinging Sixties turned into the 1970s, the influence of boutique stores and diffusion
lines made ready-to-wear clothing increasingly accessible. New synthetic fabrics meant that
fashionable styles could be bought at any price point. So pervasive were these materials that
the seventies became known as the “Polyester Decade.” The decade saw a wide range of
popular styles: from the early prairie dresses influenced by hippie fashion, to the flashy party
wear worn to disco nightclubs, to the rise of athletic wear as the decade looked towards the
1980s, the seventies was a decade that explored fashion, but also looked back.
• Seventies fashion began with a continuation of the late 1960s hippie style. In the early 1970s,
this meant an emphasis on handmade materials and decorations. While the hippies of the
sixties had embraced these items as a way of rejecting mainstream fashion, designers in the
early seventies began to incorporate them into their high fashion collections. Patchwork,
crochet and knitting, embroidery were among the details used by designers. The silk evening
gown by Zandra Rhodes shows how patterns and the loose, flowing quality of the hippie style
crept into high fashion . “Quilting, felting, dyeing, beading, smocking, leather craft and hand-
painted fabrics were also reclaimed from craft fairs for the fashion world,” says Daniel Milford- - Photographer unknown. Mick Jagger and
Cottam in Fashion in the 1970s . The styles from Seventeen magazine show an influence from Bianca Perez Morena de Marcias just after
homemade crafts in the embroidered patterns  while being made in the decade’s signature
polyester  their wedding in St Tropez, France, May
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Fashion During 1970-1979

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Fashion During 1980-
1989
In the 1980s, bigger meant better across the board in fashion. From women’s shoulder pads to
men’s power suits to bold colors and patterns for men, women and children, there was nothing
understated about fashion in the eighties.
• Adecade typified by its “power dressing,” the 1980s actually opened with stylish
sportswear and the soft “New Romantics” style. Carrying on from the late 1970s
trend for sportswear and encouraged by a fitness craze, women increasingly wore
stylish gym wear in their day-to-day life. This was captured in Jennifer Beals’ attire
in the 1983 movie Flashdance (Fig. 1). Dance-wear inspired fashion including off-
the-shoulder sweatshirts and leggings, while Jane Fonda’s exercise videos also
encouraged these styles (Fig. 2).
• Norma Kamali continued to produce fashionable sportswear using comfortable
materials such as jersey. Meanwhile designers such as Donna Karan and Azzedine
Alaïa moved to using stretchy fabrics such as Lycra for body-conforming clothing.
Editor Kathryn Hennessy notes how this produced a significant shift how fashion
was worn in Fashion: The Ultimate Book of Fashion and Style: “Women’s bodies
were now shaping the clothes, rather than clothes shaping the body” (388). The
dresses by Donna Karan and Azzedine Alaia (Figs. 3-4) show how dresses
conformed to the body while the ensemble by Versace (Fig. 5) is an example of  Photographer unknown. Elizabeth Emanuel's
how sportswear made its way into high fashion. The ensemble features a popular Scrapbook from Diana and Charles' Wedding,
piece from the eighties: a bodysuit July 1981 18
Fashion During 1980-1989

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Fashion During 1990-
2000
The early 2000s was an era when fashion was bare midriffs,
orange spray tans, and Britney and Justin’s denim-on-
denim moment at the 2001 American Music Awards.
Halter-tops were à la mode during the 2000s. Considered a clubbing
outfit staple by celebrities and socialites, these midriff tops were
worn with low-rise jeans. The halter-top is a style that has been
around for decades.; making its first official appearance in 1955,
when Marilyn Monroe wore the iconic white cocktail dress. The halter
neck had taken a far more casual turn by the ‘90s and early 2000s.
ow-rise jeans were all the rage in the oughts. How else were people
supposed to show off their belly button rings and bare midriffs? Fashion
season after fashion season has seen the transition from high-waisted jeans,
to skinny jeans, to mom jeans, to boyfriend jeans and even the return of flare
jeans. But as of late, the ultra-low-rise jeans appear to be in favour.
Supermodel Bella Hadid seems to be embracing the return of the low-rise  The once cringe-worthy throwback looks of
jean the late ‘90s and early 2000s are back in full
force for 2020. (Image Source: Cosmopolitan)
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Fashion During 1990-2000

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THANK YOU

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