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53TW - Business Letters

Business letters are a formal means of written communication between companies used to inform or persuade the reader to take action. They follow standard formatting guidelines including date, inside address, salutation, body, complimentary closing, signature, and writer identification. The purpose is to clearly and concisely communicate information while following best practices for business letter writing such as using short sentences, everyday language, and proofreading before sending.

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50 views19 pages

53TW - Business Letters

Business letters are a formal means of written communication between companies used to inform or persuade the reader to take action. They follow standard formatting guidelines including date, inside address, salutation, body, complimentary closing, signature, and writer identification. The purpose is to clearly and concisely communicate information while following best practices for business letter writing such as using short sentences, everyday language, and proofreading before sending.

Uploaded by

Elly Vl
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Business Letters

Definition

• The business letter is the basic


means of communication between
two companies.

• Most business letters have a formal


tone.
What is a Personal Business Letter?

• Written from a person to a company


• Can be used for any purpose that requires written
communication from an individual to a company, such as:
• To accompany returned goods
• Complaint letter
• Thank you letter
• Résumé cover letter
Purpose

• Business letters are written to inform readers of specific


information.
• However, you might also write a business letter to persuade others
to take action.
• Business letters even function as advertisements.
Persuasive Letters

• The purpose is to sell your idea to someone,


attempting to get them to do something they may not want to
do.

• AIDA Formula:
• First paragraph Attention
• Second paragraph Interest
• Third paragraph Desire
• Fourth paragraph Action
Parts of a Business Letter

• Date Line: current date formally written out as month, day, and
complete year such as May 3, 2016
• Inside Address: name and address of the business and person (if you
know the person to whom you are writing)
• Salutation:letter’s greeting – use the same name you used in the
Inside Address – using Dear Mr./Mrs./Ms./Miss
• Body: message of the letter
• Complimentary Closing: letter’s goodbye – using phrases such as
Yours truly or Sincerely yours
• Signature: writer's handwritten signature
• Writer’s Identification: writer’s typed name and address
Block Style
Personal Business Letter Styles

• All lines in the


letter begin at the
left margin (no
tabbing or
indenting)
Modified Block Style
Personal Business Letter Styles

• Date line, complimentary


closing and writer’s
identification begin at
midpoint
Semi-Modified Block Style
Personal Business Letter Styles

date line, complimentary


closing and writer’s
identification begin at midpoint
and all body paragraphs are
indented (or tabbed over) ½”
Personal Business Letter Punctuation

• Acceptable types of letter punctuation in business:

• Mixed punctuation – there will be a colon (:) after the salutation and a
comma (,) after the complimentary closing

• Open punctuation – there will be NO punctuation after the salutation or


complimentary closing
Differences between a Business and Personal
Business Letter

• Writer’s company name and address should appear in the


letterhead
• Writer’s business title is usually keyed under the name
• Reference initials are added a DS (press Enter 2 times) after the
Writer’s ID –
• These initials are of the person who types the letter
• Used to easily locate who typed the letter
• Enclosure or Attachment notations are added a DS below the
Reference Initials
• This is a special section that is only added if something else is either
physically attached to the letter or accompanying the letter in the same
envelope
The Seven C’s of Business Letter Writing

1. Clear
2. Concise
3. Correct
4. Courteous
5. Conversational
6. Convincing
7. Complete
Business Letter Writing Checklist

• Keep it Short
• Cut needless words and needless information
• Cut stale phrases and redundant statements
• Keep it Simple
• Use familiar words, short sentences and short paragraphs
• Keep your subject matter as simple as possible
• Use a conversational style
Business Letter Writing Checklist

• Keep it Strong
• Use concrete words and examples
• Keep to the subject

• Keep it Sincere
• Be human and as friendly as possible
• Write as if you were talking to your reader
Do’s of Letter Writing

• Use plain English


• Write in active voice when possible
• Use short sentences when possible
• Use everyday words and avoid technical jargon
• Use lists to present complex materials
• Select the words you use very carefully
• Use a strong organizational strategy
• Use a reader centered tone
• Use a business like, conversational tone
Don’ts of Letter Writing

Make grammar or usage errors


Use clichés or worn out phrases
Use obsolete and/or pompous language because it "seems" more
professional
Be too familiar with your audience
Use humor unless you know what you are doing
Preach
Brag
Proofread Before You Print

• ALWAYS proofread your letter before you print.


• Don’t rely on Spell check alone!
• It is also good to have someone else proofread your work.
• Questions
• Comments
• Concerns

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