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MCB Assessment Template-1

This document provides a template for a promotional marketing campaign and reflective report. It includes sections for selecting a brand to feature, developing a campaign concept and target audience, creating customer profiles and marketing strategies (the 4Ps), designing visual campaign elements like mood boards and ads, and reflecting on skills developed and areas for further growth. The template guides the user through each element of running a promotional campaign and analyzing its effectiveness through a reflective report.

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D.a28
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
30 views

MCB Assessment Template-1

This document provides a template for a promotional marketing campaign and reflective report. It includes sections for selecting a brand to feature, developing a campaign concept and target audience, creating customer profiles and marketing strategies (the 4Ps), designing visual campaign elements like mood boards and ads, and reflecting on skills developed and areas for further growth. The template guides the user through each element of running a promotional campaign and analyzing its effectiveness through a reflective report.

Uploaded by

D.a28
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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1.

Redesign this template so it reflects the


brand identity i.e. if your brand is coco cola
the campaign should have red incorporated.
(you may add the logo)(delete all this)

Promotional marketing
Campaign & Reflective report

Name
Student numbers

1
CHOOSE A brand/product or service SELECTED FOR Campaign

Introduce the brand/product or service the brand history

Input your written text and


images

2
Campaign Concept Build
What is the aim of the campaign? Who is the audience you aim to What is the title of the campaign?
target?
S
Age range:

M Gender:
What is the message you want to
Consumer Description: the working tell? And how does this connect
Input your
A mum or the student with the target audience.
smart goal plan
here
R

3
Customer Profile FOR Campaign
Demographics:

Age range:

Marital status: Create a profile to demonstrate who you aim to


target – include visuals and the following:
Occupation:

Education level:

Interests/Attitudes:

Behavioural

Preferred Content

4
4P’s text and images (included)

Price Product Place Promotion

Product image here (it Where do


What is the
can be an existing buyers look for How do you aim to
Product price?
product/service). your product or promote? Billboard,
service? social media etc..
Will there be an
What does the
offer or discount,
customer want from Is the customer Where and when can
in your ad?
the product /service? price sensitive? you get your
What needs does it marketing messages
satisfy? across to your target
market?
What features/USP
does it have to meet How can you measure
these needs? the success?

5
Campaign Mood Board Ideas

Brand logo

Brand colors

Images of the product or service

Call to action – buttons

Fonts

Use appropriate font (ensure it


relates to the brand)

6
Create YOUR OWN marketing Campaign for your brand
(tv ad, YOUTUBE, POSTER or Instagram page etc)

• PASTE YOUR OWN COMPLETED THE AD HERE


• You should have two designs on different communication channels
• (You can create your own content by adding your own message, on an
appropriate image)
• Use CANVA to support your campaign design
• The campaign should be put in context i.e. an Instagram post should
be place on a phone.

7
Create YOUR OWN marketing Campaign for your brand
(tv ad, YOUTUBE, POSTER or Instagram page etc)

• PASTE YOUR OWN COMPLETED THE AD HERE


• You should have two designs on different communication channels
• (You can create your own content by adding your own message, on an
appropriate image)
• Use CANVA to support your campaign design
• The campaign should be put in context i.e. an Instagram post should
be place on a phone.

8
Reflective report 30%
Q1: Which specialist BA pathway have you chosen and why? (100+ words) Q2: What skills have you developed on the foundation year that
can help you progress on your chosen BA pathway? (100+ words)
Identify which BA pathway you have chosen.
What did you learn – give examples and describe how you
Explain what experience, if any, you have in this specialist area? developed these?
Explain why this choice of BA pathway will help you in your future/career?
What transferrable skills have you developed – give examples
and describe how you developed these.
Have you developed a new way of working, if so, explain what
this is giving an example?
Identify your strengths – give examples of how you
demonstrated your strengths.

9
Reflective report 30%
Q3:What was your experience studying on the foundation year? (100 + words)
Q4: What went well on the foundation year?   (100 + words remove) 
Can you draw any conclusions about your experience on the foundation year?
Identify your weaknesses – give examples of why you consider these to be
weaknesses.
Identify what you need to do to improve – give examples.
Explain how and when you can develop these skills – (this can be in the form of an
action plan).

10
Reflective report 30%
Q5: What do you need to develop further and why?  (100 + words)

11
Reference

12

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