Scribd
Upload
47 views

Intermediary

The document discusses intermediaries, which are organizations that help facilitate transactions between manufacturers and consumers. It defines intermediaries and describes the main types, including wholesalers, retailers, distributors, and agents. It also outlines the key functions performed by intermediaries, such as buying and selling products, taking on business risks, sorting and storing inventory, transporting goods, financing transactions, and providing market research. Finally, it briefly mentions intermediary strategies without going into details.

Uploaded by

Din-Din Que
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
47 views

Intermediary

The document discusses intermediaries, which are organizations that help facilitate transactions between manufacturers and consumers. It defines intermediaries and describes the main types, including wholesalers, retailers, distributors, and agents. It also outlines the key functions performed by intermediaries, such as buying and selling products, taking on business risks, sorting and storing inventory, transporting goods, financing transactions, and providing market research. Finally, it briefly mentions intermediary strategies without going into details.

Uploaded by

Din-Din Que
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 16

INTERMEDIARY

MARK ALFIE DAVID, MBA


• What is Intermediary
• Kinds of Intermediary
• Functions Performed by Intermediary
• Intermediary Strategies
Intermediary
• Also known as Marketing Channel or Distribution Channel
• Is as set of independent organizations involved in the process of
making product or service available to the consumer or business
user.
• Helps the company to promote, sell and distribute its products to
final users.
Kinds of Intermediary
• A middleman plays the role of an
intermediary in a distribution or transaction
chain who facilitates interaction between
the involved parties.
• Any intermediary between manufacturer
and end users markets.
• Any intermediary with legal authority to
act on behalf of the manufacturer.
• Agents or broker specialize in negotiations
of selling or buying transactions.
• An intermediary who sells to other intermediaries:
usually to retailers.
• This is a company or individual that purchases great
quantities of products from manufacturers, farmers,
other producers, and vendors and sell them on to
retailers (shops and stores) and businesses.
• Wholesalers focus on B2B rather than B2C.
• An intermediary who sells to consumers
• is the one who sells goods/services directly to
consumers for their personal or non-business
use.
• An imprecise term, usually used to describe
intermediaries who perform a variety of distribution
functions, including selling, maintaining inventories,
extending credits and so on.
• An even more imprecise term, that can mean the
same as distributor, retailer, wholesaler and so
forth
Functions Performed by
the Intermediaries
Transactional
• Buying – Purchasing products for resale or as an agent for supply
of a product
• Selling – Contacting potential customers, promoting products,
and soliciting orders
• Risk Taking – Assuming business risks in the ownership of
inventory that can become obsolete
Logistical
• Assorting – creating product assortments from several sources to
serve customers
• Storing – assembling and protecting products at a convenient
location too offer better customer service
• Sorting – purchasing in large quantities and breaking into smaller
amounts desired by customers
• Transporting – physically moving a products to customers
Facilitating
• Financing – Extending credit to customers
• Grading – Inspecting, testing, or judging products, and assigning
them quality grade
• Marketing information and research – providing information to
customers and suppliers including competitive conditions and
trends.
Intermediaries Strategies

You might also like