Presentation title 1

REVIEW

• Define Communication.
• Give the characteristics of communication.
• Identify the elements of the communication process.
• Name and explain the three communication models.
• List and explain the communication principles and ethics.
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ACTIVITY

• Visit your Facebook page. Find one example of ethical communication and
describe the principles of ethical communication that it follows.

• Find an example of unethical communication on Facebook and describe the

principles that it doesn’t follow.
Communication
and
Globalization

GEC063
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OBJECTIVES
Present ideas on communication and globalization
using text and speech in multiple forms.

Explain the impact of globalization on

communication and vice-versa.
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How connected are you with the world?

How do you feel about being connected

or disconnected with other people in
the world? Why?
AGENDA
Introduction​
Primary goals
​Areas of growth
Timeline
​Summary​
 The history of
communication

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COMMUNICATION IN ANCIENT
TIMES
While verbal communication was used in
ancient times, symbols and images were still
used to portray information.

The earliest proven form of this is cave

paintings. These images usually included
scenes of hunting wild animals or stencils of
human hands.
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15th & 16th Century Communication

• Communication before the 15th century included verbal communication
and limited written communication.

• This all changed after the printing press was invented. The Bi Sheng and
Wang Chen dynasties in China invented the first printing press in the
1300s, removing the need to hand write all paper messages.

• About 150 years later, Johannes Gutenberg of Germany crafted a

modernized version of the printing press that was able to mass produce
printed materials.
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17th Century Communication

War, famine, and domination
The continued popularity of
became regular concerns of 17th
written communication caused
century people. Mentions of these
the Printing Revolution to spill
events stirred up a lot of curiosity
into the 17th century.
among people that were out of the
geographical loop.

In 1690, the newspaper was

invented to accommodate those
people.
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18th Century Communication

The public postal system
was established.

 Benjamin Franklin’s involvement in the U.S. postal system made the delivery of mail more productive.
 Routes were established to boost efficiency, post offices were created to keep drop off and pick up
locations consistent, and costs were set in place to make the business profitable.
19th Century Communication 13

• Electricity was incorporated into communication

channels, coining the term telecommunications.

• Telecommunications is the sending and receiving

of information using electronic means. This can
include wire, radio, or any other electromagnetic
device.

• The combination of electricity and communication

sparked the beginning of a long wave of
innovations.

Source: https://www.weforum.org/agenda/2019/01/how-globalization-4-0-fits-
into-the-history-of-globalization/
Early Communications

c 3,200 BC Writing is invented in Iraq

c 1,600 BC The alphabet is invented in Lebanon and Israel
c 200 BC Paper is invented in China
c 1445 AD Johannes Gutenberg invented the printing press
1476 William Caxton introduces the printing press into England
Early Communications

1512 Henry VIII created the Royal Mail

1665 The first real English newspaper is printed
1690 The first American newspaper is printed
1702 The first successful daily newspaper in England is
published
1752 The first Canadian newspaper is published
1783 The first daily American newspaper is published
 Carbon paper was invented by Ralph
Communications Wedgwood

1803 1821

19th Century 1806

The first Australian newspaper the The Manchester Guardian was founded.
Sydney Gazette and New South Wales In 1859 it is renamed The Guardian.
Advertiser was printed
The telegraph was invented.
Isaac Pitman invented Alexander Graham Bell Paris and London were linked
shorthand. invented the telephone by telephone

1837 1874 1876 1887 1891

The first successful Paris and Brussels were

typewriter went on sale linked by telephone
 The BBC begins radio
Communications broadcasting

20th Century 1901 1922 1925

Marconi sends a radio Television is invented

message across the Atlantic
•1927 The first transatlantic telephone line opens

•1930 A telephone link is established between Britain and Australia

•1936 The BBC begins broadcasting high-definition television

•1958 Liquid paper is patented by Bette Nesmith Graham

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1960 1973 1989

Echo, the first communications Martin Cooper invents the first Satellite television begins in Britain
satellite is launched handheld cell phone

The laser printer is invented by Gary The first mobile telephone in Britain
Starkweather is made

1969 1985
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Global Communication
 Connecting with people on the other side of the world is now much easier than it was a few years ago.
 Satellites, fiber-optic cables and the internet make it effortless to share information with those in different
time zones and locations.
 Global communication is directly affected by the process of globalization, and helps to increase business
opportunities, remove cultural barriers and develop a global village.
 Both globalization and global communication have changed the environmental, cultural, political and
economic elements of the world.
Source: Ahmed, A. (2018). The effects of globalization on global communication. https://bizfluent.com/info-8232542-effects-globalization-global-communication.html
 Dimensions of Globalization
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• Socially, it leads to greater interaction among various populations.

• Culturally, globalization represents the exchange of ideas, values, and artistic expression among
cultures.
• Globalization also represents a trend toward the development of a single world culture. 
• Politically, globalization has shifted attention to intergovernmental organizations like the United
Nations (UN) and the Word Trade Organization (WTO).
• Legally, globalization has altered how international law is created and enforced.
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Impacts of Globalization on
Communication
Virtual interaction

Cultural interaction

Time Difference

Other Aspects
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Uses of Social Media

Communication
Cause Support
Competitions
Communication Research
Connection
Client service
Community service
Presentation title 25

Source: https://www.marketingcharts.com/digital/social-media-116290
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SUMMARY
- Technology enables developed and developing nations, to have more effective
communication tools.

- Today, people are well informed about the different regions and cultures in all
parts of the world because they can easily get information through the Internet.

- Globalization has led to organizations adopting a more global perspective,

resulting in a change in the way global businesses are conducted across geographic
boundaries.
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REFERENCES

• Ahmed, A. (2018). The effects of globalization on global communication. https://bizfluent.com/info-

8232542-effects-globalization-global-communication.html

• Fernando, J. (2020). Globalization. https://www.investopedia.com/terms/g/globalization.asp