Design of Goods & Services

Tanweer Ascem Kharral

1 Compiled by Tanweer Ascem Kharral

 DESIGN OF GOODS
Food For Thought. & SERVICES

Food For

3M produces 30% and Apple generates 60 % profit from their products in last 4 Thought
years.

Product
Development

why Gillette developed its multiblade razors?? why Disney continues to System
innovate with new rides and new parks??
House of
Quality

DuPont estimates that it takes 250 ideas to yield one marketable product.

Issues for
Product

Product strategies, PLC, Swot analysis, Productivity, multifactor input Design


Pakistani market-Agility, DHL W.H, TCS vs M&P, Maroof hospital Vs Kalsoom
Service
Hospital. PCN Analysis

Gree
2 Video Case
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 DESIGN OF GOODS
Product Development & SERVICES

Concepts-Ideas from different sources.(Dupont 250 ideas/product) Food For

Thought
Feasibility-Does firm have ability to carry out idea(5M,Technical & fin. aspects, regulations)

Product
Developmen
t System

House of
Quality

Issues for
Product
Design

Service
PCN Analysis

Gree
3 Video Case
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 DESIGN OF GOODS
Quality Function Deployment & SERVICES

House of Quality- What customer want , How to satisfy, Analyze the competitor, correlations .(Translate customers need into reality)

Food For
Thought

CORRELATION Product
Development
System

HOW
House of
Quality

R
Issues for
A Product
N RELATIONSHIP Design

WHAT K B/W COMPETITION

I WHAT & HOW Service
N PCN Analysis
G
IMPOTRANCE
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4 TARGETS Video Case
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 DESIGN OF GOODS
Quality Function Deployment & SERVICES

Food For
Thought

Product
Development
System

House of
Quality

Issues for
Product
Design

Service
PCN Analysis

Gree
5 Video Case
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 DESIGN OF GOODS
Issues for Product Design & SERVICES

Food For

Robust Design- Reduces variation in a product, has minimum sensitivity to Thought
variations.(McDonalds, Cake)

Product

Modular Design-Products designed in easily segmented components, modularity, Development
(Dell, Toyota-MT, AMT, Sunroof, etc ) System


CAD & CAM-use of computers to interactively design products and prepare
House of
engineering documentation.(CAM) refers to the use of specialized computer Quality
programs to direct and control manufacturing equipment.


Virtual Reality-Technology Virtual reality is a visual form of communication in Issues for
which images substitute for the real things. Product
Design


Value Analysis-Seeks improvements that lead to either a better product, or a
product made more economically. Service
PCN Analysis

Sustainability and Life Cycle Assessment (LCA)-assessing environmental

impacts associated with all the stages of the life-cycle
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6 Video Case
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 DESIGN OF GOODS
P.D Continuum & SERVICES

Food For
Thought

Product life cycles are becoming shorter and the rate of
technological change is increased. -developing new products faster
can result in a competitive advantages. -time-based competition. Product
Development
System

House of
Quality

Issues for
Product
Design

Service
PCN Analysis

Gree
7 Video Case
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 DESIGN OF GOODS
Process-Chain-Network Analysis & SERVICES

Processes are designed to optimize interaction between firms and customers. Food For
Thought
Process Chain-A sequence of steps that accomplishes an activity, such preparing a
sandwiches.
Product
1-Direct Interaction 2-Surrogate interaction 3-Independent processing Development
System

House of
Quality

Issues for
Product
Design

Service
PCN Analysis

Gree
8 Video Case
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 DESIGN OF GOODS
How to Increase Service Efficiency & SERVICES

Food For

Limit the Options-Manu or predefined list, early resolution of the product’s Thought

definition can aid efficiency.(Hairdresser, Restaurant )

Product

Delay Customization-Design the product so that customization is delayed, Development
System
(Hairdresser-Shampo & cond in low & color/customiz.)


Modularization-Modular flexibility also lets you buy meals, clothes, and House of
insurance on a mix and-match (modular) basis. Quality


Automation- Divide the service into small parts, and identify those parts that Issues for
lend themselves to automation (Bank ATM,Kiosk) Product
Design


Moment of Truth-The moment that exemplifies, enhances, or detracts from
the customer’s expectations. Service
PCN Analysis
-may be as simple as a smile from a barista
-Exit gate keper focus on you
Service
9 Efficiency
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 DESIGN OF GOODS
Gree- Video Case & SERVICES

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