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Sales Letter

This chapter discusses how to incorporate technical writing assignments into the classroom in various ways. It presents ideas for individual assignments like letters, memos, emails, reports and resumes. It then provides examples of sales letters that could be written for different classes, such as a foreign language class, industrial technology class, art class, literature class, family and consumer sciences class or elementary class. The chapter aims to give teachers options for short, single assignments all the way to longer technical writing modules or full courses.

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BUEN, RENZZELLE JOY B.
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150 views

Sales Letter

This chapter discusses how to incorporate technical writing assignments into the classroom in various ways. It presents ideas for individual assignments like letters, memos, emails, reports and resumes. It then provides examples of sales letters that could be written for different classes, such as a foreign language class, industrial technology class, art class, literature class, family and consumer sciences class or elementary class. The chapter aims to give teachers options for short, single assignments all the way to longer technical writing modules or full courses.

Uploaded by

BUEN, RENZZELLE JOY B.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Chapter Four

Technical writing
assignments
In this chapter,

Technical writing can be


incorporated into your classroom in
a host of ways. Perhaps you only
want to incorporate one technical
writing
assignment (a letter, memo,
Maybe you would like the students to
write several,grouped documents in a
technical writing module.Then again, you
might teach an entire term or a year-
longcourse in technical writing. This
chapter will present ways to meet each of
these
goals. Here are ideas for individual
letters, memos, e-mail, reports, resumés
A sales letter is a written pitch to attract
potential customers to a product or
service. The goal of a sales letter is to
show a customer how your business will
benefit them. When a consumer thinks
about meeting their needs, they are less
focused on the idea of a business
transaction, which can lead to a sale.
Sales Letters
• Write a letter selling a product, such as a
VCR, CD player, computer, printer, car,
motorcycle, roller blades, tennis racket, golf
clubs,
•Writevintage
a letterrecords,
selling ajewelry,
service,etc
such as car
detailing, lawn mowing,
babysitting, dog walking, house painting, deck
building, basement
refinishing, computer installation, computer
repair, tennis or golf
How can you make a sales letter more effective?

Use informal language. Brief, clear sentences and


short paragraphs make you sound more human. A
natural tone will help customers connect to your
message and take the focus off of selling.
Keep the customer in mind. Write with the mindset
of what you as a customer would like to hear. Make
sure your words answer the question: "What's in it
for me?"
Organize your content. Make sure your ideas flow
from beginning to end. The format of your letter
should include an introduction, a body and a
• Foreign Languages: write a sales letter
detailing the unique aspects
of foreign countries studied in class.

• Industrial Technology: write a sales letter


about class projects,
including car maintenance, welding,
CAD/CAM operations, woodworking,
robotics, etc.
• Art: write a sales letter focusing on the
unique traits of class projects,
including ceramics, jewelry, painting, mixed
media, etc.

• Literature: write a sales letter marketing


sites in a novel, such as East or West Egg in
The Great Gatsby, Tom’s Island in The
Adventures of Tom Sawyer, or Holden
• Family and Consumer Sciences: write a
sales letter about a food or
clothing project you have been working
on, highlighting the unique
benefits offered.

• Elementary: your students have just


returned from a class trip to the
fire station, museum, science city, zoo, or

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