Scribd
Upload
39 views

Lesson 1: The Language of Media and Information

The document discusses codes, conventions, and messages in media and information. There are three types of codes - technical codes using equipment to convey messages, symbolic codes using associations and connotations, and written codes using words and phrases. Conventions are the accepted norms for organizing and presenting codes to audiences. Media can be classified into genres based on common characteristics. The TAP model is used to analyze media texts, intended audiences, and production contexts.

Uploaded by

Angelyn Joaquin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
39 views

Lesson 1: The Language of Media and Information

The document discusses codes, conventions, and messages in media and information. There are three types of codes - technical codes using equipment to convey messages, symbolic codes using associations and connotations, and written codes using words and phrases. Conventions are the accepted norms for organizing and presenting codes to audiences. Media can be classified into genres based on common characteristics. The TAP model is used to analyze media texts, intended audiences, and production contexts.

Uploaded by

Angelyn Joaquin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 13

Lesson 1: ​The Language of Media and

Information
Media and Information
Languages
Codes​are structure and
arrangement of signs that are
decoded to produce meaning.
There are three general types of codes:
Technical, Symbolic, and Written

 Technical Codes ​– utilize tools or


equipment to convey a certain
message to media.
o Camera angles – refers to how the
camera is placed and how objects, people,
and places are shot.
3 Types of Camera Angles
• Low angle- The camera looks up. The subject looks large,
which creates an impression of power.
• Normal angle- The camera looks straight. The camera
looks at the subject from eye-level, which makes the
subject look and feel equal to the viewer.
• High angle- The camera looks down. The subject appears
small which creates an impression of weakness.
Examples of CAMERA ANGLES
o Lighting- i​s the selective
use of natural or artificial
light to create a certain
effect.
 Symbolic Code – ​This type of code is
all about association and connotation
reflected in the physical aspect of the
objects, colors, or even animals.
 Written Codes – ​buzzwords ​like new, fresh, cool
that may seem pleasant to hear yet empty value.

o Conventions are the rules or norms on how


codes are organized and presented to the
audience. The expectations of the audience
must be addressed using these commonly
accepted ways of creating meaning or else the
audience will feel dissatisfied, confused, or out
of place after the experience.
Media can be classified into
genres.

The etymology of ​genre is from a


French word, which means kind. A ​
genre is any kind or type of media that
has a common set of characteristics,
styles, and techniques recognized both
by producers and audience.

Genre is a specific type of music, film,


or writing. Your favorite literary genre
might be science fiction, and your
favorite film genre might be hprror
•●  Contests ​involve competition among
players including game shows, quizzes, and
sports.
•●  Actualities include all news,
documentary, and reality programming.
They are objective and unemotional in
principle.
•●  Persuasions ​are low on both
dimensions and reflect an intention by the
sender to persuade, especially by
advertising or promoting some form of
advocacy or propaganda.
•●  Dramas ​cover almost all fictional
Analysis of Codes, Conventions, and Messages

o Media are produced to


communicate ideas thus
understanding the messages
conveyed in these various media
texts require thorough analysis
and careful considerations on the
language used.
One common framework to assess and evaluate media is through the
use of TAP Questioning model.
This model refers to the​text, audience, and production.
Texts
Media texts are any form of media that is
being examined and scrutinized. This
definition is applicable in the context of
analyzing various media forms. In literal
sense, text refers to let A text can be a film, a
tv show, an advertisement, a radio program,
a photograph, video game, newspaper,
trailer, brochure, editorial, web page,
multimedia, blog, database, and etc.
 Audience
Anyone who receives this media is called
an audience. Using the audience
framework, people discover implicit and
explicit ideas created for certain groups of
consumers for a particular reason.
Analysis is done by questioning to whom
this particular text is intended, why this is
created, how people will interpret it, and
what values are underrepresented or
emphasized.
 Production
Creating these different types of
media is called production.
Guided by the production
framework, people will examine
the context of the media, who
owns the media and why they
created it, how the media were
distributed, and what rules affect

You might also like