Business and Entrepreneurship: 2nd Bachillerato Eng. Daniel Loya Week 18 To 22 Oct 2021
Business and Entrepreneurship: 2nd Bachillerato Eng. Daniel Loya Week 18 To 22 Oct 2021
ENTREPRENEURSHIP
2nd Bachillerato
Eng. Daniel Loya
Week 18 to 22 Oct 2021
What Is a Marketing Plan?
Marketing Plan
• Marketing goals
• Strategies for reaching your goals (the marketing mix)
What Is a Marketing Plan?
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Marketing Goals
• Eventually, you will need to work out a budget for your marketing
Cost plan to check the feasibility of your goals. Cost not only includes
money, but also your personal energy. Try to be as realistic as you
can when writing goals.
Marketing Goals/Acting on your Goals
"I want to increase the number of customers that come to my store"
"I want to increase the number of customers that come to my store by 25% in three months"
Marketing Mix
People
Promotion Product
Marketing
Mix
Price Place
WHEN AND WHERE WILL YOU
SELL?
Choosing an excellent
location for a physical store.
Exclusive Distribution
Increase Sales
Cost-Based
Volume
Pricing
(Quantity)
Obtain or
Competition-
Expand a
Based Pricing
Market Share
Demand-Based Maximize
Pricing Profits
PROMOTION/GET CUSTOMERS
AIDA is a popular communication model used by companies to plan, create, and
manage their promotion to build awareness and get customers to buy products or
services
1. Attention. The first step when introducing a 2. Interest. After you get people's attention, you want
new product to a market is to grab the attention to keep it. To hold a person's interest, you need to focus
of potential customers. For example, using a well- your message on the product's features and benefits.
known celebrity to introduce a product may cause Clearly communicate to customers how these specific
people to take notice. features and benefits relate to them.
3. Desire. What can you do to make your product 4. Action. Don't forget to ask customers to take action,
desirable? One way might be to demonstrate the to buy. You may also want to give them a reason why
product, or show how it works. Proving in some way they should act right away. For example, a limited-time
that your product is a bargain is another tactic that offer might motivate consumers to buy. Another
may increase a person's desire to buy. important part of this stage is making sure it is easy and
convenient for people to buy.