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Tema 6

The passage discusses Starbucks' supply chain challenges in 2007-2008 that led them to reorganize their supply chain. Sales were falling while supply chain costs rose by over $75 million. To address this, Starbucks divided its supply chain functions into three groups focused on reorganizing the supply chain, reducing costs, and preparing for future capabilities. A case study is then presented on the changes Starbucks made to meet these objectives and improve the efficiency and cost-effectiveness of their global supply chain.
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0% found this document useful (0 votes)
96 views

Tema 6

The passage discusses Starbucks' supply chain challenges in 2007-2008 that led them to reorganize their supply chain. Sales were falling while supply chain costs rose by over $75 million. To address this, Starbucks divided its supply chain functions into three groups focused on reorganizing the supply chain, reducing costs, and preparing for future capabilities. A case study is then presented on the changes Starbucks made to meet these objectives and improve the efficiency and cost-effectiveness of their global supply chain.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Inglés para los

Negocios III

Tema 6:  Introduction to the supply chain

Escuela de Negocios
TEMA 6:
Introduction to the Supply
Chain

SUB-TEMAS:
• The role of transportation in the Supply Chain
• Elements in the supply Chain
Logro de Aprendizaje N°6: Relaciona
de forma correcta a los agentes de la
cadena de logística mediante el diseño
del organigrama, definiendo
adecuadamente sus funciones.
Inglés para los Negocios III

DHL INTERNATIONAL SUPPLY CHAIN

https://www.youtube.com/watch?v=lfDceytNAZ0

Fuente: Youtube
Inglés para los Negocios III

The main elements in the supply chains


In every supply chain, the customer is the most important element.
After a customer orders products, the products are manufactured.
This leads to the next stage: the production plan.
The company purchases the raw materials it needs. After the finished product
company receives the material, employees test them. They check the
quality and quantity of each delivery. Finally, they make the
product. Workers store extra raw materials in a supply warehouse.
Employees transport the finished product to a warehouse. The
shipping department then organizes delivery to the customer. The
manufacturer mails the goods or sends them by courier.
Each product comes with an invoice. The invoice lists products and
their prices. It also describes the terms of sale.

Extraído de: Evans V.,Dooley J., Buchannan D. (2016). Career path: Logistics. U.K. Express Publishing
Inglés para los Negocios III

Vocabulary – write a word or a phrase that is similar in meaning to the underline part.
1. Len checked the number of amount for each shipment.
q_ u
_ an
_ _t i t_ y_
2. Kim created a detailed program to speed up deliveries.
p_ l_ a n_
3. Gail noticed a mistake on the itemized list of shipped goods.
_i n
_ _v o i_ c
_ e
4. After our collection of raw materials improved, our products improved.
_s u p
_ _p l y_.

Extraído de: Evans V.,Dooley J., Buchannan D. (2016). Career path: Logistics. U.K. Express Publishing
Inglés para los Negocios III

Read the following statements and mark with “T” if they are true or with “F” if they are false.

1. Supply chain activities transform natural resources, raw materials and components into a finished
product that is delivered to the end customer………… T
2. F
The supply chain starts and ends with the provider…………………………………………….
3. The customer contacts the Shipping Department of the company, which enters the sales order for a
specific quantity to be delivered on a specific date…………….. F

4. The Purchasing Department receives a list of finished products required by the production
department to complete the customer’s orders………………………………… F

5. The finished products ordered by the customer are manufactured using the materials purchased
T
from suppliers……………………………………………………………………..
6. When the finished product arrives in the warehouse, the Shipping Department determines the most
efficient method to ship the products ……………………………….. T
7. When the goods are received by the customer, the company will send a commercial
T
invoice……………………………………………………………………………………………….

Fuente: Stukalina, Y. (2014). Professional English for students of Logistics .


Recuperado de https://www.academia.edu/31333722/Yulia_Stukalina_PROFESSIONAL_ENGLISH_FOR_STUDENTS_OF_LOGISTICS
Inglés para los Negocios III

ROLE OF TRANSPORTATION IN THE SUPPLY CHAIN


The modes of transportation include water, rail, intermodal, truck, air, pipeline and
package carriers. Water is typically the least expensive mode, but is also the slowest,
whereas air and package carriers the most expensive and the fastest.
Rail and water are best suited for low-value and large shipments that do not need to be
moved in a hurry. Air and package carriers are best suited for small, high-value,
emergency shipments. Intermodal carriers are faster than rail and water, but more
expensive.
Logistics firms should take into consideration a combination of a) transportation costs; b)
inventory costs; c) the level of responsiveness to the customers’ requirements. Managers
should consider an appropriate combination of company-owned and outsourced
transportation to meet their needs. Managers must also use the information technology
available to help decrease cost and improve responsiveness in their transportation
networks. For example, satellite-based communication systems allow carriers to
communicate with each other.

Fuente: Stukalina, Y. (2014). Professional English for students of Logistics .


Recuperado de https://www.academia.edu/31333722/Yulia_Stukalina_PROFESSIONAL_ENGLISH_FOR_STUDENTS_OF_LOGISTICS
Inglés para los Negocios III

Complete the passage with the words below

excellence - responsiveness - categories - inventory - safety - management - costs - sites

sites
The inventory, along with transportation, the location of the manufacturing 1) _______________ and
warehouses represent an important factor that influences the performance of the supply chain. 2)
_____________ Inventory
contains the raw materials, the work in process and all the finished products of a supply
chain. The changes of the inventory policies can lead to a dramatic change of the supply chain’s efficiency
and 3) __________________. Logisticians have to identifyresponsiveness
the main 4) ____________of inventory and the
way that they cancategories
be controlled. In every company we can identify cycle inventory, 5) ______________
inventory and seasonal inventory. safety
Traditionally, in the management of supply chain processes, inventory 6) ________________ management is
challenging because it directly impacts both costs and service. Effective inventory management is at the
core of supply chain management 7) ______________________. Inventory excellence
8) __________________ are
costs
the costs related to storing and maintaining its inventory over a certain period of time.

Fuente: Stukalina, Y. (2014). Professional English for students of Logistics .


Recuperado de https://www.academia.edu/31333722/Yulia_Stukalina_PROFESSIONAL_ENGLISH_FOR_STUDENTS_OF_LOGISTICS
Inglés para los Negocios III

MATCH THE FOLLOWING SYNONYMS


“A” “B”

1. Include a). enlarge


2. maximize b). contain
3. eliminate c). transfer
4. need d). produce
5. transport e). advance
6. improve f). require
7. manufacture g). put into operation
8. implement h). avoid

Fuente: Stukalina, Y. (2014). Professional English for students of Logistics .


Recuperado de https://www.academia.edu/31333722/Yulia_Stukalina_PROFESSIONAL_ENGLISH_FOR_STUDENTS_OF_LOGISTICS
Inglés para los Negocios III

For nouns in columna “B” find suitable atributes in columna A


A B
1. raw e a). transportation
2. finished h b). agreement
3. responsive g c). sites
4. manufacturing c d). customer
5. purchasing b e). materials
6. primary f). objective
i
7. high g) network
f
8. loyal h) product
9. outsourced d i) level
a
Fuente: Stukalina, Y. (2014). Professional English for students of Logistics .
Recuperado de https://www.academia.edu/31333722/Yulia_Stukalina_PROFESSIONAL_ENGLISH_FOR_STUDENTS_OF_LOGISTICS
Activity – Group work

In group of 3 read the next text, make a


summary and give a conclusion about the
case study.
Starbucks is pretty much a household name, but like many of the
most successful worldwide brands, the coffee-shop giant has been 1.Reorganize the supply chain
through its periods of supply chain pain. In fact, during 2007 and 2.Reduce cost to serve
2008, Starbucks leadership began to have severe doubts about the 3.Lay the groundwork for future capability in the supply
company’s ability to supply its 16,700 outlets. As in most chain.
commercial sectors at that time, sales were falling. At the same
time, though, supply chain costs rose by more than $75 million. To meet these objectives, Starbucks divided all its supply
Supply Chain Cost Reduction Challenges: When the supply chain functions into three main groups, known as “plan”
chain executive team began investigating the rising costs and “make” and “deliver”. It also opened a new production
supply chain performance issues, they found that service was facility, bringing the total number of U.S. plants to four.
indeed falling short of expectations. Findings included the Next, the company set about terminating partnerships with
following problems all but its most effective 3PLs. It then began managing the
•Fewer than 50% of outlet deliveries were arriving on time remaining partners via a weekly scorecard system, aligned
•Several poor outsourcing decisions had led to excessive 3PL with renewed service level agreements.
expenses Supply Chain Cost Management Results: By the time
•The supply chain had, (like those of many global organizations) Starbucks had completed its transformation program, it had
evolved, rather than grown by design, and had hence become saved more than $500 million over the course of 2009 and
unnecessarily complex 2010, of which a large proportion came out of the supply
The Path to Cost Reduction: Starbucks’ leadership had three chain, according to Peter Gibbons, then Executive Vice
main objectives in mind to achieve improved performance and President of Global Supply Chain Operations.
supply chain cost reduction. These were to:

Extraido de: https://www.logisticsbureau.com/7-mini-case-studies-successful-supply-chain-cost-reduction-and-management/

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